Despite recent dip in forecasted revenue, Michelin is still untouchable at the top of World’s Most Valuable Tyre Brand list.
Meanwhile, Chinese Tyre Brands Are Pushing to Be Major Players in the Global Market
For the seventh consecutive year, Michelin has secured its position as the world’s most valuable tyre brand, with a brand value of USD 7.9 billion, according to new data from Brand Finance, the world’s leading brand valuation consultancy.
The French brand’s value has remained stable year-on-year, despite various factors impacting the market and performance, including de...
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