Branding is a strategy that organisations follow to create a unique name, logo, tagline, symbol etc. for their products or services. It helps them spread awareness about their product/company, differentiate it from competitors, establish a connection with customers and build trust.
Below is a list of multiple-choice questions and answers on Branding to help students understand the topic better.
- Companies use ________ for the equity of a brand name to address segment needs.
- Brand element
- Brand bonding
- Sub-brand
- None of the above
- If a company uses successful brand names to launch a new or modified product in a new category, this strategy is called ______.
- Brand extension
- Co-branding
- Line extension
- Multi branding
- The strategy adopted by retailers and wholesalers for creating their private brand is called _______.
- Store brand
- Mega brand
- Brand extension
- Co-brand
- When two brand names from different companies use the name of the same product, this branding strategy is called _______.
- Umbrella branding
- Store branding
- Mega branding
- Co-branding
- The strategy of using a name, logo, sign, symbol or design, etc. to help consumers identify a product or service, and also differentiate it from competitors is called _________.
- Umbrella branding
- Branding
- Mega branding
- Co-branding
- _________ is a branding strategy of removing weaker brands and focussing a company’s marketing expenditure only on brands that can achieve top market share positions in their category.
- Umbrella branding
- Store branding
- Mega branding
- None of the above
- Advertising campaigns help create awareness, recognition and even preference for a brand. But brands are not maintained by advertising but through _____.
- Brand dilution
- Brand experience
- Brand extension
- None of the above
- Trademarked devices that help to identify and differentiate a brand from its competitors are called ________.
- Brand dilution
- Brand extension
- Brand elements
- None of the above
- ___________ occurs when a customer feels that the company is delivering the product as its brand had promised.
- Brand dilution
- Brand extension
- Brand bonding
- None of the above
- A consumer’s ability to identify a brand, recall its performance and compare it with other brands is called _________.
- Brand portfolio
- Brand extension
- Brand bonding
- Brand awareness
- If a consumer does not wish to associate themselves with the brand or its products, this phenomenon is called _______.
- Brand portfolio
- Brand dilution
- Brand bonding
- Brand awareness
- A set of brands and brand lines in a particular category that a company offers to its customers is called _______.
- Brand portfolio
- Brand equity
- Brand bonding
- Brand awareness
- There are two aspects of a brand in a brand image – one is association and the other one is ________.
- Packaging
- Labelling
- Personality
- Awareness
- Companies are leveraging the power of a successful brand name to cover a greater market area. This branding strategy is known as ______.
- Brand portfolio
- Brand relationship
- Brand loyalty
- Brand dilution
- Both brand association and brand personality are a part of _________.
- Brand symbol
- Brand image
- Brand relationship
- None of the above
- A brand that can assure legal protection and restrict its use to a single seller is called ___________.
- Trademark
- Brand image
- Brand association
- None of the above
- __________ ensures repeat purchase and helps marketers overcome competition from other firms.
- Brand awareness
- Brand loyalty
- Brand association
- None of the above
- Marketers undertake a specific type of brand promotion to help make consumers more conscious about the products they are using. This strategy is called __________.
- Segment brand marketing
- Intensive brand marketing
- Extensive brand marketing
- Interactive brand marketing
- A product that is not associated with a national or private brand name is called a ________.
- Generic brand
- Co-brand
- Mega brand
- Store brand
- __________ is used to check the efficiency of a particular brand among its customers.
- Brand bonding
- Brand testing
- Brand association
- Brand loyalty
Answer: c
Answer: a
Answer: a
Answer: d
See Also
Branding Cattle: Animal Welfare Considerations, Legal Implications and Alternatives - Oklahoma State UniversityWhat You Need to Know About Body Branding, an "Extreme" Form of Body ModificationThe new tattoo: is body branding legal?What is Branding? Understanding Its Importance in 2024Answer: b
Answer: c
Answer: b
Answer: c
Answer: c
Answer: d
Answer: b
Answer: a
Answer: c
Answer: c
Answer: b
Answer: a
Answer: b
Answer: b
Answer: a
Answer: b
