Market Price: Definition, Meaning, How To Determine, and Example (2024)

What Is Market Price?

The market price is the current price at which a product or service can be bought or sold. The market price of a product or service is determined by the forces of supply and demand. Thepriceat which quantity supplied equals quantity demanded is the market price.

The market price is used to calculate consumer and economic surplus.

  • Consumer surplusis the difference between the highestpriceconsumers are willing to pay for a product and the actualpricethey pay, or themarket price.
  • Economic surplus is comprised of two related quantities: consumer surplus and producer surplus. Producer surplus is profit: It is the amount over cost that a producer obtains by selling at the market price, provided that the market price is higher than the minimum that they would be willing to sell for.

Economic surplus is the sum total of consumer surplus and producer surplus.

Key Takeaways

  • Market price is the current price of a product or service.
  • The market price of a product or service is determined by the forces of supply and demand. It's thepriceat which quantity supplied equals quantity demanded.
  • In financial markets, market prices change constantly as people change their bid or offer prices, or as sellers hit the bid or buyers hit the offer.

Understanding Market Price

A shock to either the supply or the demand for a product or service can change the market price for a product or service. A supply shock is an unexpected event that suddenly changes thesupplyof a good or service. A demand shock is a sudden event that increases or decreases the demand for a good or service.

Some examples of supply shock are interest rate cuts, tax cuts, government stimulus, terrorist attacks, natural disasters, and stock market crashes. Some examples of demand shock include a steep rise in oil and gas prices or other commodities, political turmoil, natural disasters, and breakthroughs in production technology.

Market Prices in Stocks

In stock trading, the market price is the most recent price at which a stock was traded.

Stock market prices are the result of the interaction of traders, investors, and dealers. For a trade to occur, a buyer and a seller must agree on a price. Bids are represented by buyers, and offers are represented by sellers.

The bid is the highest price someone is advertising they will buy at, while the offer is the lowest price someone else is advertising they will sell at. For a stock, this may be $50.51 and $50.52.

A buyer who no longer thinks that $50.52 is a good price may drop the bid to $50.25. The sellers may or may not agree. A trade only occurs if a seller accepts the bid price, or a buyer accepts the offer price.

Bids and offers change constantly as buyers and sellers change their bids. As sellers accepts bids, the price drops, and as buyers accept offers, the price risess.

In the bond market, the market price in the bond market is the last reported price excluding accrued interest. This is called the clean price.

See Also
Market Price

Example of Market Price

Assume that Bank of America Corp (BAC) has a $30 bid and a $30.01 offer. Nine traders want to buy BAC stock. At the moment, this represents the demand for BAC stock. Five traders bid for 100 shares each at $30, three traders bid $29.99, and one trader bids $29.98. These orders are listed on the bid.

Nine other traders want to sell BAC stock. At this moment, this represents the supply of BAC stock. Five traders sell 100 shares each at $30.01, three traders sell at $30.02, and one trader sells at $30.03. These orders are listed on offer.

Say a new trader comes in and wants to buy 800 shares at the market price. The market price, in this case, is all the prices and shares it will take to fill the order. This trader has to buy at the offer: 500 shares at $30.01 and 300 at $30.02. Now the spread widens, and the price is $30 by $30.03 because all the shares offered at $30.01 and $30.02 have been bought.

Since $30.02 was the last traded price, this is the market price.

Other traders may take action to close the spread. Since there are more buyers, the spread is closed by the bid adjusting upward. The result is a new price of $30.02 by $30.03.

This interaction is continually taking place in both directions and is continuously adjusting the price of the stock.

What Is the Difference Between Market Price and Normal Price?

Market price is the current price of a product or service at any given moment. Normal price is its prevailing price over time. Normal price is hypothetical: It is the presumed cost of a product or service without the push and pull of supply and demand, based on its cost over a long period.

How Did the COVID-19 Pandemic Affect Market Prices?

The COVID-19 pandemic produced a classic example of the effects of supply and demand on the market prices of many products from 2020 until 2023. A breakdown in the supply chain disrupted the delivery of imported products from auto parts to gasoline to shoes. A backup in delivery of products from warehouses to stores across the U.S. slowed delivery of staple products like toilet paper. To top it all off, a flood of government money directly to taxpayers increased demand for durable goods like refrigerators.

All of these factors reduced supply and drove up market prices. The end result was an increase in overall inflation.

What Causes Market Prices to Change?

The market price of a product or service is determined by the law of supply and demand. If the amount supplied is roughly the same as the amount demanded, the price will stay the same. When the amount supplied exceeds the amount demanded, or vice versa, the market price will decline or increase.

The Bottom Line

Market price is the current cost of any product or service. And it is, by definition, a moving target. In any free market economy, market price is determined by supply and demand. Changes in either of those factors will cause market price to increase or decrease.

Market Price: Definition, Meaning, How To Determine, and Example (2024)

FAQs

Market Price: Definition, Meaning, How To Determine, and Example? ›

The market price is the current price at which a product or service can be bought or sold. The market price of a product or service is determined by the forces of supply and demand. The price at which quantity supplied equals quantity demanded is the market price.

What is an example of the market price method? ›

The market-based pricing method is also called competitive pricing, which means that the prices are set based on the level of competition in that particular market. An example of market-based pricing would be when a person goes to the grocery store and see different brands with different prices on them.

How do you find the market price of something? ›

How to find market price. To determine market price, find where supply equals demand. Find market price by researching things like market trends, and the number of suppliers and existing buyers. Calculating market price can be challenging because it doesn't use regular business formulas.

What is an example of a market price in business? ›

Apple Music and Spotify are the two biggest music streaming services for people to choose from. Both businesses have used market pricing to offer its service at the exact same price point — Apple's individual plan is $9.99/mo and Spotify's individual plan is $9.99/mo.

What is the formula for market price? ›

Expert-Verified Answer. Market price = sale price + discount. Market Price = 100 × Selling Price/100 – Discount in percentage. Market price is that the current price at which an asset or service may be bought or sold.

What is the determination of market price? ›

Introduction. Price is dependent on the interaction between demand and supply components of a market. Demand and supply represent the willingness of consumers and producers to engage in buying and selling. An exchange of a product takes place when buyers and sellers can agree upon a price.

What is an example of market based pricing? ›

One example of market-based pricing is the cell phone market. There are plenty of options to choose from but most suppliers—Apple, Samsung, Google—take a cue from each other, not only in the features, but also pricing. The latest phones have price points that are very similar.

What determines the market price? ›

In any market transaction between a seller and a buyer, the price of the good or service is determined by supply and demand in a market.

How do you determine market value of an item? ›

The are basically four ways to determine FMV:
  1. Selling price or cost. The price at which an asset that has recently been bought or sold can be a solid indicator of the asset's FMV.
  2. Sales of comparable assets. ...
  3. Price of replacement. ...
  4. Expert opinion.
Jan 1, 2024

How to determine the price of a product? ›

7 steps to setting the right price for your products or services
  1. Calculate your direct costs. ...
  2. Calculate your cost of goods sold or cost of sales. ...
  3. Calculate your break-even point. ...
  4. Determine your markup. ...
  5. Know what the market will bear. ...
  6. Scan the competition. ...
  7. Revisit your prices regularly.

What is the meaning of market price? ›

The term market price refers to the amount of money for what an asset can be sold in a market. The market price of a commodity is closely linked with the demand and supply factors of the commodity. For a financial asset or security, the most recent price at which it was traded is considered to be its market price.

How do you find the market price of a company? ›

Market value of equity is the total dollar value of a company's equity and is also known as market capitalization. This measure of a company's value is calculated by multiplying the current stock price by the total number of outstanding shares.

How does a business know what the market price is? ›

For businesses, market value depends on several factors, including capital costs, consumer spending, and changes in supply and demand. It may be difficult to determine the market value for illiquid or non-fungible assets, like real estate or businesses.

How do you identify the market price? ›

The market price is the current price at which a product or service can be bought or sold. The market price of a product or service is determined by the forces of supply and demand. The price at which quantity supplied equals quantity demanded is the market price.

How do you find the market price from total cost? ›

Divide the total cost by the total number of units purchased - this will provide you with the cost price. Use the selling price formula to calculate the final selling price.

What is the market price method? ›

The market price method uses the prices of goods and services that are bought and sold in commercial markets to determine the value of an ecosystem service. This method values changes in either quantity or quality of a good or service.

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