Market Cycle (2024)

Economic trends observed during different types of business environments

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What is Market Cycle?

Market cycle refers to economic trends observed during different types of business environments. It is also known as a stock market cycle, wherein a given security, or multiple securities belonging to the same class of assets, perform better than others. It can be because the prevailing market conditions may be suitable for growth according to the business model the securities run on.

Market Cycle (1)

During a cycle, the revenue and profitability of a company may be characterized by high growth. Companies operating within a particular industry may exhibit similar patterns, which are cyclical in nature and are referred to as secular.

Summary

  • Market cycle refers to economic trends observed during different types of business environments.
  • A new market cycle may be formed when a new technological innovation or a change in market regulations disrupts existing market trends and creates new ones.
  • The four phases of a market cycle include the accumulation phase, mark-up phase, distribution phase, and mark-down phase.

How Do New Market Cycles Emerge?

A new market cycle may be formed when a new technological innovation or a change in market regulations disrupts existing market trends and creates new ones. The change is industry-specific, which means that there is no blanket change in all sectors of the market due to the introduction of new products or a new regulatory regime.

A market cycle considers both technical indicators, such as interest rates, and fundamental indicators, such as security prices, among other metrics.

How is a Market Cycle Determined?

It is almost impossible to accurately determine which market cycle one is currently in, given that there is no clearly identifiable beginning or end. A market cycle comes with no set duration, which means that it can last for any time horizon – from a few days to a decade. It can prove to be a hindrance to economic and monetary policy formulation.

Usually, the duration of a market cycle depends on perspective. An options trader may be interested in price movements during 5-minute bars, while oil investors may want to look at a longer cycle of around 20 years.

Market cycles can be identified in retrospect. Usually, the beginning and end of one market cycle is the duration between the highest and lowest price of a common benchmark, e.g., the S&P 500.

However, many large institutional investors, or even individuals, aim to identify upcoming shifts in the direction of a market cycle ahead of time. It can enable them to profit from the cycles and make profitable trades. It is the basic principle of speculation in finance.

Different Phases of a Market Cycle

Generally, one market cycle exhibits four different stages. At each stage, securities will respond to the prevailing market conditions differently. For example, during an upswing or a boom period, companies selling luxury products exhibit high growth rates.

During a downswing or a recession, the fast-moving consumer goods industry (FMCG) is expected to outperform. This is because the demand for basic necessities and consumer durables, such as food and hygiene products, remains constant.

The four phases of a market cycle are as follows:

1. Accumulation phase

The accumulation takes place immediately after the market reaches the bottom. After figuring that the worst is over, value investors, money managers, and experienced traders start buying securities, and valuations become extremely important. During the period, the market sentiment makes a switch from being negative to neutral. However, the market is still bearish.

2. Mark-up phase

During the markup stage, investors begin to jump in by the large, and a substantial rise in market volumes is observed. Valuations start climbing over historical norms, but unemployment and layoffs continue to grow.

At the mark-up stage, the market sentiment switches from being neutral to bullish or even euphoric in some cases. A selling climax is observed, which is a last parabolic price rise due to the participation of fence-sitters and hesitant or risk-averse investors.

3. Distribution phase

The distribution phase is the third phase of the market cycle, wherein traders start selling securities. The market sentiment goes from being bullish to mixed. It is the period at the end of which the market changes directions.

The transition is gradual and may last for a long time. Prices tend to remain more or less constant over several months. However, it may accelerate due to a sudden negative geopolitical change or bad economic news, such as pandemic lockdowns.

4. Mark-down phase

The mark-down phase is the final phase of a market cycle and proves to be terrible for investors who still hold positions. Security prices fall way below what investors originally paid for them. Being the last period, it also marks the beginning of the next accumulation phase, wherein new investors will purchase the depreciated investments.

Related Readings

CFI is the official provider of the Capital Markets & Securities Analyst (CMSA®) certification program, designed to transform anyone into a world-class financial analyst.

To keep learning and developing your knowledge of financial analysis, we highly recommend the additional resources below:

Market Cycle (2024)

FAQs

What are the 4 stages of the market cycle? ›

Learn to identify the four stages of a stock market cycle: accumulation, markup, distribution, and markdown. From the changing seasons to the ebb and flow of the economy, cycles are all around us. Each is driven by unique forces and made up of individual stages.

What is the market cycle? ›

Market cycles are usually marked by fluctuating prices as buyers and sellers come to an agreement over price and valuation of various assets. As cycles unfold and investor enthusiasm ebbs and flows, asset valuations can move from "fair," to elevated or overvalued, to undervalued or cheap, and all points in between.

What market cycle are we in now? ›

Stage IV. There is almost no doubt, that we are now in Stage IV of the Business Cycle, as defined by the great cycle guru, Martin Pring.

What are the 5 phases of the stock market cycle? ›

Every market cycle includes four stages: accumulation, markup, distribution, and markdown. If you've ever heard people use terms like “bubble burst”, “crash”, or even “recovery”, what they're referring to are various stages of the market cycle.

What are the 4 stages of the market life cycle? ›

There are four stages in a product's life cycle: introduction, growth, maturity, and decline. A company often incurs higher marketing costs when introducing a product to the market but experiences higher sales as product adoption grows.

What is the 4 year market cycle? ›

According to this theory, U.S. stock markets perform weakest in the first year of a term, then recover, peaking in the third year, before falling in the fourth and final year, after which point the cycle begins again with the next presidential election.

How long is one market cycle? ›

A market cycle normally lasts several years, around 5 to 7 years. These cycles have four phases: expansion, peak, contraction, and trough. The economy booms, stock markets increase, and confidence among investors is high during the expansion period.

How long do market cycles last? ›

The economic and market cycles and our emotions

Economic cycles range from 28 months to more than 10 years. Stock market cycles have typically anticipated economic cycles by 6–12 months on average. The cycles are familiar—the economy expands and contracts and the markets rise and fall.

How to know market phase? ›

The four phases of a market cycle are as follows:
  1. Accumulation phase. The accumulation takes place immediately after the market reaches the bottom. ...
  2. Mark-up phase. During the markup stage, investors begin to jump in by the large, and a substantial rise in market volumes is observed. ...
  3. Distribution phase. ...
  4. Mark-down phase.

Are we going into a recession? ›

The S&P 500 rallied in the first half of 2024 as investors cheered resilient earnings growth and anticipated that aggressive Fed rate cuts were just around the corner. However, the New York Fed's recession probability model suggests there is still a 61.8% chance of a U.S. recession sometime in the next 12 months.

How do you predict market cycles? ›

Trend analysis can help you determine the stage and phase of the market cycle, and identify potential reversals or continuations. To analyze trends, you can use various tools, such as trend lines, moving averages, channels, and swing highs and lows.

How long do recessions last? ›

According to the National Bureau of Economic Research (NBER), the average length of recessions since World War II has been approximately 11 months. But the exact length of a recession is difficult to predict. In general, a recession lasts anywhere from six to 18 months.

What is the 5 rule in the stock market? ›

The 5% rule says as an investor, you should not invest more than 5% of your total portfolio in any one option alone. This simple technique will ensure you have a balanced portfolio.

How to identify stage 2 stocks? ›

Stage 2 Characteristics

The stock price is in an obvious uptrend, characterized by higher highs and higher lows. Short-term moving averages are above long-term moving averages. Volume spikes on big up days and big up weeks are countered by volume compressions during normal price pullbacks.

What is the stage 4 market cycle? ›

Market cycle stage #4 – Markdown (price falls)

The markdown stage happens when prices begin to drop as selling pressure rises. Investor sentiment turns negative, leading to more selling, and so on. This causes the price chart to trend down, with lower lows and lower highs.

What are the 4 stages of marketing? ›

The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.

What are the 4 stages of the economic cycle? ›

There are four stages in the economic cycle: expansion (real GDP is increasing), peak (real GDP stops increasing and begins decreasing), contraction or recession (real GDP is decreasing), and trough (real GDP stops decreasing and starts increasing).

What is Stage 4 of the stock market? ›

Stage 4 marks the declining phase, where a stock transitions from a period of distribution to a clear downtrend. This period is characterised by a sustained drop in the stock's price, often initiated by a decisive break below key support levels and moving averages, like the 30-period moving average.

What are the main stages in the marketing cycle? ›

If you're wondering what is the marketing cycle made up of, remember the three stages. The three key stages are; attract, nurture, and conversion. Your path should go from engaging the prospect, to nurturing them at each stage of getting to know your brand, to converting them into a brand advocate buyer.

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