Managing General Agencies (MGA) in Canada: Overview (2024)

There are numerous MGAs (Managing General Agencies or Agents) that are currently active in Canada. Some operate in the Life and Living Benefits space, others – in the P&C (Property and Casualty) Space (e.g. Home, Auto, Commercial or Specialty Insurance). Below you will find a list of the largest MGAs with additional information. Life Insurance and Living Benefits space is typically divided into Individual and Group Insurance whereas P&C space is often broken down into Personal and Commercial P&C insurance.

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MGATypeInfoMore
Managing General Agencies (MGA) in Canada: Overview (1)
Hub Financial
Life & Living benefitsOne of the largest North American MGAs with extensive presence both in the United States and Canada supporting an extensive network of insurance brokerages, independent brokers and financial advisors offering both Life Insurance and Living Benefits solutions.
Managing General Agencies (MGA) in Canada: Overview (2)
Financial Horizons Group
Life & Living benefitsFounded in 1990, Financial Horizons currently supports over 6,500 independent advisors and has over 30 offices with 350+ employees. In 2017, Great-West Life acquired Financial Horizons Group Inc.
Managing General Agencies (MGA) in Canada: Overview (3)
PPI Management
Life & Living benefitsPPI Management was established in 1978 and has two managing general agencies: one in Toronto (PPI Advisory) and one in Calgary (PPI Solutions Inc). In 2018, Industrial Alliance acquired PPI Management Inc.
Managing General Agencies (MGA) in Canada: Overview (4)
IDC
Life & Living benefitsIn 2023, Desjardins Group acquired IDC Worldsource Insurance Network Inc. (IDC WIN), Canada’s leading life and health insurance managing general agency plan.
Managing General Agencies (MGA) in Canada: Overview (5)
Gryphin Advantage
Life & Living benefitsFounded in 1998, The Gryphin Advantage enables insurance independent advisors to provide a breadth of insurance and wealth solutions to Individuals, families, and businesses.
Managing General Agencies (MGA) in Canada: Overview (6)
Experior Financial
Life & Living benefitsExperior Financial Group was founded in 2014 and has its headquarters in Guelph, Ontario. It mostly focuses on Individual clients offering them Life Insurance, Living Benefits, and P&C insurance solutions.
Managing General Agencies (MGA) in Canada: Overview (7)
Qualified Financial Services
Life & Living benefitsQualified Financial Services (QFS) was established in 1997 and is one of the largest Canada’s independently owned MGAs with 1,000+ financial advisors and 8 offices across Canada.
Managing General Agencies (MGA) in Canada: Overview (8)
Truestone Financial
Life & Living benefitsTruestone Financial was created by Empire Life Insurance company in 2022 operating as a member of BridgeForce Financial Group.
Managing General Agencies (MGA) in Canada: Overview (9)
MSA Financial
Life & Living benefitsMSA Financial was founded in 1978 and is licensed in Alberta, British Columbia, Manitoba, Ontario, and Quebec (La Financière MSA).
Managing General Agencies (MGA) in Canada: Overview (10)
OM Financial
Life & Living benefitsOM Financial was founded over 50 years ago and distributes both personal and business financial/insurance products across AB, BC, MB, ON, NB, and SK.
Managing General Agencies (MGA) in Canada: Overview (11)
Customplan Financial Advisors
Life & Living benefitsCustomplan Financial Advisors was founded in 1978 and has 300+ advisors across AB, BC, SK, ON, and NL. It was acquired in 2013 by PEAK Financial Group.
Managing General Agencies (MGA) in Canada: Overview (2024)

FAQs

What is a managing general agency in Canada? ›

A managing general agent (“MGA”) is a licensed life insurance agent or agency that is directly contracted with an insurer to facilitate insurance transactions between life agents and insurers. An MGA may be either a corporation or a partnership.

Who are the MGAs in Canada? ›

A Managing General Agent (MGA) provides specialized expertise in a specific, niche area of business. As an MGA our focus is municipal and municipal-related insurance, we also offer clients additional and helpful services in the area of risk management, claims and underwriting.

What is a managing general agent MGA? ›

A Managing General Agent (MGA) is an agency that is contracted to perform various business functions, such as underwriting, binding, policy administration, claims, and distribution, on behalf of (re)insurance companies.

Who oversees insurance companies in Canada? ›

The federal and provincial governments regulate the P&C insurance industry. The provincial governments regulate market conduct, and the federal Office of the Superintendent of Financial Institutions (OSFI) is the industry's primary prudential (solvency) regulator.

What is the difference between an MGA and a broker? ›

The core difference between MGAs and wholesale insurance brokers is that wholesale brokers connect retail agents with a wide range of insurance carriers. MGAs have underwriting authority of their own to directly issue policies. MGAs adjust pricing and coverage based on their own assessments of an agent's client.

How does a MGA work? ›

MGA's typically work with insurers to formulate products that they then deliver to agents or directly to insureds. They can also be responsible for communicating with clients and attending to their needs.

How big is the MGA market in Canada? ›

Right now, we estimate that there are more than 80 MGAs in Canada, representing the fastest-growing segment in Canada's insurance market. From a commercial lines premium perspective, estimates are that $3.5bn-$4bn dollars of premium are flowing through the MGAs.

Who are the biggest MGAs? ›

The US's top wholesale insurance brokers and MGAs in 2024
  • Johnson & Johnson Insurance.
  • Monarch E&S Insurance Services.
  • Jencap.
  • Risk Placement Services Inc.
  • Burns & Wilcox.
  • RT Specialty.
  • USG Insurance Services.
  • Gorst & Compass.
Mar 19, 2024

What are the benefits of MGA? ›

There are two main types of MGAs: captive (directly employed by the insurer) and independent (free to shop for the best deals). Benefits of using an MGA include flexibility in creating custom policies, local market expertise, and personalized customer service.

What is an example of an MGA? ›

An MGA typically acts as a middleman between the insurer and the insured. For example, if you have a car accident, your MGA would contact the insurer on your behalf to handle any claims. This allows you to focus on getting better health care and recovering from your injuries.

What is the difference between agent and managing general agent? ›

A managing general agent (MGA) is a specialized type of insurance agent/broker that, unlike traditional agents/brokers, is vested with underwriting authority from an insurer.

What are the duties of the MGA? ›

An MGA works independently or with an insurer to produce insurance policies. Their duties may include: Evaluating risks for companies or individuals before providing coverage.

Who is the largest P&C insurer in Canada? ›

Intact Financial Corporation

How is insurance regulated in Canada? ›

All insurance companies must follow the rules and regulations of the province or territory where they carry on business. Provincial and territorial insurance regulators enforce consumer protection laws. They also oversee the licensing and conduct of insurance agents and brokers in their province or territory.

What are the top insurance companies in Canada? ›

The top insurance providers in Canada are Manulife, Canada Life (subsidiary of Great-West Lifeco), Sun Life Financial, Desjardins, and IA Financial Group (aka Industrial Alliance). Smaller insurers include those operating as subsidiaries of banks, such as CIBC Insurance and TD Insurance.

How does an MGA make money? ›

For example, if you have a car accident, your MGA would contact the insurer on your behalf to handle any claims. This allows you to focus on getting better health care and recovering from your injuries. MGA's usually charge a commission fee based on the number of premiums collected.

What is the difference between an MGA and a coverholder? ›

Often times a particular Lloyd's program is insured by several syndicates. Managing Agent: They work on behalf of syndicates, overseeing day-to-day business affairs. Managing Agents select and oversee Coverholders. Coverholder: Is a company that underwrites risk on behalf of a Managing Agent.

What is a managing agency? ›

1 In essence, managing agency is the vesting of the management of a joint stock company in the. hands of a firm of professional managers. In practice, the managing agent is usually responsible for the initial promotion, financing, underwriting, and organization of the joint stock company.

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