M1 Finance Review - A Great Robo Advisor for Investors (2024)

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M1 Finance Review - A Great Robo Advisor for Investors (1)

Note – This blog post may contain affiliate links. While all opinions are my own, and I’m a long-time user and proponent of M1 Finance, I do receive a small compensation if you choose to sign up through the links in this article.

When it comes to investing with robo-advisors, there are plenty of low-cost, automated trading platforms available today. While there are unique advantages (and disadvantages) to each one, the newest robo-advisor on the market called M1 Finance gives the more established, sophisticated investors great investing options.

Developed by a 25 year-old Stanford graduate, M1 Finance simplifies the investment process for beginning and experienced investors alike. Unlike other robo-advisors, M1 Finance does not charge a fee, and it gives you the option of taking more control over your investments if you want them (and less if you don’t).

M1 Finance - Start Investing Today for Free! Price: Free Trades Just pick your investments, and let M1's Intelligent Automation do the rest. No Fees or Commissions. M1 Finance Review - A Great Robo Advisor for Investors (2) Full Disclosure: We earn a commission if you click this link and make a purchase, at no additional cost to you. Last Updated: 10/10/2018

M1 Finance the perfect investment choice for investors who like investing automatically with ETFs but also like dabbling in investing in individual stocks!

If you want more control over your portfolio and save money on trading fees, then M1 Finance might be a great addition to your ongoing investment strategy. Here’s why M1 Finance gives you great investing options.

What Makes M1 Unique?

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Many online brokerage services charge fees for trades, ranging from $0.99 to $6.95 in many cases. While this is still much more affordable than a traditional brokerage, it limits the number of trades you might want to do to avoid incurring lots of fees. For the average investor, low fee trades are extremely important, and M1 Finance takes the affordability factor to the next level with its no-fee trades.

What makes M1 Finance truly unique from other online brokerages and other robo-advisors is the way it gives you more control over the allocation of your investments with the help of the Pie. With this option, you can customize how much of your money you want to invest in certain stocks, industries or ETFs by choosing a target weight for each slice of your Pie. For instance, if you want to invest in Amazon, Best Buy, Chevron, and Google, then you can choose how much you want allocated towards each stock (e.g., 25%, 10%, 25%, and 40%, respectively).

M1 Finance has nearly 2,000 Exchange Traded Funds (ETFs) available for you to choose from. And, can invest in any individual stocks that are available on either the New York Stock Exchange (NYSE), BATS, or the Nasdaq.

M1 Finance also has “Expert Pies,” which allow you to choose from various Pies designed by investment professionals. The Expert Pies are ideal for investors with specific goals (e.g., saving for a down payment on a home or retirement) and investors who want more control over how aggressive/conservative their portfolios will be.Sign Up for an M1 Finance account.

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Types of Accounts Offered

M1 Finance offers six primary accounts to its users: individual, joint, retirement, trust, LLC, and corporate investment accounts. With the joint option, you can invest with a spouse, domestic partner or relative, and the retirement account option gives you access to traditional, Roth, and SEP IRAs.

Rather than investing in entire shares, M1 Finance focuses on fractional shares to keep your portfolio aligned with your target allocation figures and avoid letting your money wait idly before you can buy another full share of stock.When you trade fractional shares you can buy up to 1/10,000 of a share.

Automated Investing

M1 Finance requires absolutely minimal effort and ongoing maintenance on your part. In fact, you can even choose to automate the process by setting up regular deposits from your bank account (which doesn’t require a routing number through M1 – just your online bank log-in information).

You can invest additional funds at any time or you can set up automatic deposits into your M1 Finance account. Any additional money you invest automatically flows into the investment pies, ETFs, or companies you already established based on your investing preferences and goals. The platform offers you control when you want it or automation when you want their intelligent investing to take over for you.

M1Finance is also designed to keep your Pie balanced (according to your pre-determined allocations), so you don’t have to go into your account and manually readjust your investments whenever you deposit more money (M1 will simply do it for you).

M1Finance also engages in tax-efficient investing to minimize your tax burden when selling securities while maximizing your return on investment.

Sign Up for an M1 Finance account today!

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The minimum stock buy on M1 Invest is $1.00 and the minimum cash balance for auto-invest is $25. M1 is doing this to reduce costs and to enable them to devote more time and resources to improving the M1 Invest product.

Their goal is to keep innovating for and supporting the M1 user base. Reducing the costs and burden of unnecessary transactions on their platform will help them continue to do this.

This change should not have a material impact on your ability to grow your money. You may see changes to the number of buys that happen in your account.Even at this new $1 minimum, M1 Finances is still at the lowest level in the industry, allowing you to put your money to work more efficiently.

M1 Borrow

Borrowing money to invest back into the stock market was once an exclusive privilege of the super wealthy who posed extremely low risks to lenders. Now, thanks to M1 Borrow, you can borrow up to 35% of your portfolio through a line of credit, with no credit check, no additional paperwork, and no denials getting in your way.

Most brokers, such as M1 Finance, offer to invest with margin as a product that allows investors to borrow capital using the securities investors hold within their account as collateral. Margin provides investors with leverage, which can enhance your returns.

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You also don’t have to use that money strictly for investments. M1 Borrow is so flexible that you can choose to spend that money on major purchases like a down payment or international vacation, refinance or pay off existing debts, or you could also reinvest that money right back into your account for higher returns.

The M1 Borrow margin with your investing account costs only 4% interest. It’s one of the lowest borrowing rates on the market today. You must maintain a margin brokerage account with a balance of at least $10,000 to qualify though.

Now, M1 users with just $10,000 invested in a taxable brokerage account can instantly access a flexible line of credit at one of the lowest rates on the market. With immediate approval and only 4% APR, it’s the perfect alternative to an auto loan, HELOC, credit card, or even margin loan. You can even pay it back on your schedule.

M1 Finance recently announced a new promotion! Now you can borrow up to $5,000 free with M1 Borrow.

With at least $10,000 in investment capital in your M1 account, you borrow up to 35% of your portfolio. But, remember, this does not apply to retirement accounts.

You can borrow up to $5,000 at 0% APR from June 1st, 2019 to June 30th, 2019. You can also use margin when borrowing above $5,000 with their low rate of 4.25% APR.

Key Benefits of M1 Borrow:

  • Ease of use
    • Only 2 clicks before you get your loan
    • Funds are instantly available in your M1 account or you can transfer to your connected bank by next business day.
    • No paperwork or credit check required
    • Payback on your own schedule
    • No appraisal of home requirements (like HELOC)
  • Access to funds without tax implications of selling securities
  • Interest on M1 Borrow may be tax-deductible against your investment gains and help lower your taxes (see disclaimer)

When to use M1 Borrow:

  • Large one-time purchase
  • Buy more securities
  • Be more efficient with capital
  • Kid’s college tuition
  • Consolidate other loans at a lower rate
  • And, more…

How M1 Finance Earns Income

M1 Finance is free for individual investors.The service has no trading commissions, no account maintenance fees, and no charges for deposits or withdrawals.

Instead, M1 Finance earns income through the interest on margin accounts. They also earn revenue on cash balances just like any other investment firm and financial institution.

One Thing I Love About M1 Finance

I’m personally using an M1 Finance account to test my stock picking prowess against an index fund. I’m taking half of my investment and investing in an S&P 500 index fund. Then, I’m using the other half of my investment to pick individual stocks.

Be sure to check back here and future blog posts to find out how I’m doing!

But, if picking individual stocks isn’t for you, that’s okay. M1 Finance has a lot of options for you as well. There are over 2,000 ETFs for you to choose from though M1 Finance.

Just like me, you can choose a truly customized portfolio either of ETFs, individual stocks, M1 Finance pies, or a combination of all three to help you accomplish your goals.

Investing with Confidence

Like other investment accounts, your account is covered bySIPC insurancefor up to $500,000, including $250,000 in cash, against broker failure in the case of fraud or mismanagement.

Just like other financial institutions, M1 Finance uses 256-bit SSL data encryption. Additionally,they offer two-factor authentication to keep your account secure as well.

M1 Finance uses a Third Party Custodian,Apex Clearing, to hold your assets. M1 Finance cannot access your money. You are the only one who can make a deposit or withdraw from your account.

M1 Financeis a registered broker/dealer withFINRA, and subject to regulation and oversight just like any other registered broker/dealer.

M1 Finance makes all investor trades at 9 AM Central Time each day. There’s no day trading with M1 Finance. It’s hard to move fast, in and out of positions with M1.M1’s automated trading includes all buy/sell orders during the firsttrading windowafter submission. You can always see your pending calculated trades in your account’s ‘Activity’ tab.

The trading window is the window of time each weekday when M1makes all trades for user accounts. M1’strading window benefits users because it helps keep M1’smanagement fees low since M1 is only trading one time per day. M1 is a long term investing platform, not a trading platform, so the timing of trades is less important.

M1’s trading window begins at 9am Central every day the New York Stock Exchange (NYSE) market isopen and runs until all orders have been completed. All changes to your portfolio made before 9am CTon days that the NYSE is openare generally executed the same day during M1’s trading window. Accounts trading will see updates after the trading window has closed for the day.

No trading can take place outside their trading window each morning. So, keep that in mind. M1 Finance is looking at adding new trading windows in the future.

Now M1 created a new trading window, exclusive for M1 Plus members.
This new trading window will be available in the afternoon while our morning trading window at 9 a.m. CT will also remain available.

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The restrictions for accounts below $25,000 are due toPattern Day Tradingrules.

M1 Spend

M1 Spend is a checking account and debit card that integrates seamlessly with M1 Invest and Borrow. It will launchlater this year in 2019.

M1 Spend is an FDIC-insured checking account and debit card that seamlessly integrates with the current M1 application. M1 Spend is the best of digital banking, allowing you to direct deposit your paycheck into M1, pay bills from M1, and spend your money with an M1 Visa debit card. We’re even launching a premium version that includes an industry-leading 1.5% APY interest and 1% cash back on all purchases through the debit card.

M1 Finance users can choose to use thestandardcard (free andincluded in their existing M1 account) or opt into M1 Plus for just $50 when they early enroll.All M1 users will be able to receive paychecks, pay bills, and spend with a Visa debit card backed by Lincoln Savings Bank (member FDIC).

With M1 Plus, users gain access to exclusive rewards and features, such as…

  • Early access to M1 Spend
  • A premium tungstendebitcard
  • 1.5%APYon cash held in theirM1 Spendchecking account
  • 1% cash back on all purchases
  • 4 free ATMs per month
  • A discounted rate for M1 Borrow

Though these additional features do come with a fee, the primary benefit of M1 Spend is its integration with your investment portfolio and a low-cost, flexible line of credit, allowing our customers to manage their money in one convenient, intuitive platform.

The core of M1 is still (and always will be) free. Introducing M1 Plus for a small annual fee simply allows us to continue to provide this core product for free.

Getting Started Investing with M1 Finance

Opening an account with M1 Finance is easy. First, you simply create an account. You can sign up for a free M1 Finance account here!

Next, you select your pies or individual investments. Select the type of account you want to open. Like I mentioned before, you can sign up for a taxable account, Roth IRA, Traditional IRA, SEP IRA, Trusts, or joint account.

Then, you fund your account. There is no minimum required to fund your account.

Should You Join M1 Finance?

M1 Finance seems to have it all: automated investing, no-fee trading, tax-advantaged accounts, and greater control over your portfolio (unless you want M1 to do all the work, in which case it excels in hands-off investing too).

The option to borrow money from M1 Finance with a very reasonable interest rate makes this platform even more favorable for investors who want to save time and money without running into the same pitfalls of other brokerages and/or robo-advisors (such as high account balance minimums or high trading fees).

It’s a transparent and easy-to-use platform. So give it a try.Click here to sign up for a free M1 Finance account today!Using margin involves risks: you can lose more than you deposit, you are subject to a margin call, and interest rates may change. To learn more about the risks associated with margin loans, please see our Margin Disclosure (https://s3.amazonaws.com/m1-production-agreements/documents/Margin_Disclosure.pdf). M1 Borrow available on margin accounts with a balance of at least $10,000. Does not apply to retirement accounts.

Borrow your first $5,000 at 0% APR from 06/01/2019 to 06/30/2019. Discount will be applied to your account at the end of the month. The investment interest expense may be deductible if you itemize deductions and other criteria are met. M1 does not provide tax advice and we suggest you consult a tax expert regarding the deduction of investment interest expenses.

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M1 Finance Review - A Great Robo Advisor for Investors (10)
M1 Finance Review - A Great Robo Advisor for Investors (2024)

FAQs

What is the downside of M1 Finance? ›

M1 has limited investment options. The platform lacks individual bonds, mutual funds, and options trading. There are 8,000 stocks on the NYSE and over 3,000 ETFs and M1 offers access to 6,000 stocks and ETFs. If you're an advanced or sophisticated investor, M1 might not work for you.

How much does M1 robo-advisor charge? ›

Account Overview
Account Minimum$100 ($500 for retirement accounts)
Fees$3 monthly after 90 day grace period (can be waived if specific criteria met)
Goal PlanningRetirement
Available AssetsIndividual stocks, ETFs, REITs, cryptocurrency
Interest Paid on Cash Balances5%4
8 more rows

How trustworthy is M1? ›

M1 Finance is a legitimate financial services company regulated by the FINRA (Financial Industry Regulatory Authority) and the SIPC (Securities Investor Protection Corporation). The company's website states that it uses “industry-leading security protection” and is FDIC-insured.

Is it worth paying for a robo-advisor? ›

It may seem like an easy decision to invest using a robo-advisor, but it's always a good idea to review the drawbacks. Remember, you don't get the human service you would with a financial advisor guiding you through your investments. And despite the low cost, you may end up paying more in fees in the end.

Is Vanguard or M1 Finance better? ›

M1 Finance offers much lower margin rates than Vanguard, and M1's margin loan can be used for anything you want. Vanguard has a slightly more clunky, confusing user interface that would be more suitable for seasoned investors and traders. M1 Finance has a beautifully simple and intuitive interface.

Is my money safe in M1 Finance? ›

Yes, M1 Finance takes steps to protect your funds. They carry SIPC insurance, which protects your investment account, up to $500,000 per account type. As a result, if M1 fails, your assets are protected.

How risky are robo-advisors? ›

2 Cybersecurity threats. Another risk of using robo-advisors is that they may be vulnerable to cyberattacks that compromise your data and assets. Robo-advisors store and process large amounts of sensitive information, such as your identity, bank accounts, portfolio holdings, and transactions.

Do robo-advisors beat the market? ›

This will vary significantly depending on the risk profile of the portfolio, broader market conditions, and the specific robo-advisor used. Some robo-advisor portfolios may outperform the S&P 500 in certain years or under specific conditions, while in others, they underperform.

How to avoid M1 fee? ›

If you have $10,000 or more in M1 assets at least one day during each billing cycle or an active Personal Loan, the monthly platform fee does not apply to you.

Is M1 really worth it? ›

Overall, the MacBook Air 13 M1 is a solid choice for those looking for an affordable, durable, light-weight, high-performance, and versatile laptop that can last for several years. With its advanced technology and sleek design, it is definitely worth considering for long-term use.

What are the disadvantages of M1? ›

Limited Software Compatibility: One notable drawback of the M1 chip is its limited software compatibility with legacy applications designed for Intel-based Macs. While Apple's Rosetta 2 translation technology helps run some x86 applications, not all programs work seamlessly, potentially leading to user inconvenience.

Is M1 FDIC insured? ›

M1 Bank is FDIC insured, Certificate #9797, regulated by the Missouri Division of Finance and FDIC. M1 Bank is a well capitalized financial intuition by all regulatory standards and definitions. M1 Bank maintains a substantial liquidity position.

What are 2 cons negatives to using a robo-advisor? ›

The generic cons of Robo Advisors are that they don't offer many options for investor flexibility. They tend to not follow traditional advisory services, since there is a lack of human interaction.

Which robo-advisor performs best? ›

Best Robo-Advisors for August 2024
  • Best Overall, Best for Goal Planning, Best for Portfolio Construction, Best for Portfolio Management: Wealthfront.
  • Best for Beginners, Best for Cash Management, Best for Tax-Loss Harvesting, Best for Crypto Portfolio Selection: Betterment.
  • Best for Low Costs: SoFi Automated Investing.

Do robo-advisors outperform the S&P 500? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

Who is M1 Finance best for? ›

M1 Finance might be for you if: You're looking for flexible options for a mix of automated and active investing. M1 Finance gives you the ability to build customized portfolios, pick stocks, and choose your own investments -- while also offering diversified model portfolios and automated features.

How much does it cost to transfer out of M1 Finance? ›

There is a $100 outgoing ACAT fee for all account types and an additional $100 closing fee for retirement accounts. For example: Transferring out your Individual Brokerage Account would incur a fee of $100.

Which is better Robinhood or M1 Finance? ›

Finding the best online stock broker for you largely depends on what you value as an investor: Robinhood is a strong contender for an active investor who wants to trade options or cryptocurrencies. M1 Finance stands out for a passive investor who seeks to invest, borrow, and bank all under one roof.

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