I’m honored to be featured alongside leading industry experts on the Philips Lighting Smart Buildings community.Today, they published my article, Location strategy: Top challenges and how to solve them.Here’s a preview:
“In 2013, I’m in India for the week, visiting facilities and finalizing my company’s location strategy.Imagine standing next to me at the edge of a jungle in Bangalore.It’s hot, humid, and just before dusk.We’re inspecting a piece of property in surplus inventory, a property that we may redevelop one day.That is, until we’re surrounded by a swarm of mosquitos, who, in turn, are quickly surrounded by a swarm of bats.I’ve seen enough.I decide then and there to sell the property.Good thing I saw it with my own eyes.
"By location strategy I mean how many facilities you need, where you need them, what size they should be, and whether you should own them, lease them, or partner with someone else who does.
"When you’re developing a new location strategy, you’re likely to encounter these top challenges: (1) location strategy is viewed as merely a 'real estate project,' (2) some of its aspects may have negative impact on some employees, (3) designing location strategy without workplace strategy, (4) making decisions from a distance, (5) time constraints, (6) lack of funding, and (7) last but not least, raw human emotions.The good news is that there’s a solution for each one of the challenges.”
To download the full article, click hereand scroll down a few screens, or contact me via LinkedIn.
- Jill Zunshine