LinkedIn Articles for Pages | LinkedIn Marketing Solutions (2024)

FAQs

Is writing LinkedIn articles worth it? ›

The Pros of LinkedIn Posts

If you post interesting and engaging content regularly, you'll build a strong brand on the platform pretty quickly. LinkedIn posts can also be a great way to drive traffic to your website or blog. If you include links in your posts, people can visit your site and learn more about your work.

It's not an addition really, but an amplification of what you're ALREADY DOING. They're not just a way to share content; they're a strategy to elevate your personal brand, to position yourself as a thought leader, and to create a direct line of communication with people interested in what you have to say.

They are considered to be the most credible sources of information because they are based on evidence and rigorous research.

People love to read content. So when you create a valuable LinkedIn article and you wonder, “How do I get more views to my LinkedIn Article?” Realize that no one will find your article if you just let it sit hidden in your profile. You have to PROMOTE YOUR LINKEDIN ARTICLE with your network.

Only LinkedIn Articles allow SEO-optimized blogging

It allows you to include a meta description: that is, a preview of your article that can be read on the Google SERPs (or Search Engine Results Pages) without clicking. It allows you to rank for competitive topics without your own website.

Reach a larger audience: Publishing content on LinkedIn Articles can potentially reach millions of users, as opposed to the limited number of visitors on your website. Build stronger connections: LinkedIn Articles can help you create deeper relationships with your network.

Contributing to collaborative articles can broaden your reach, help you grow a following, and build a reputation on LinkedIn. You can also earn a Community Top Voices badge when members find you to be one of the most upvoted contributors to collaborative articles for a particular skill.

Be mindful of your industry or niche. If you work in an active and popular niche, such as personal finances or software development, you can post daily without oversaturating your audience's feed. If you work in a less active industry, such as aquaculture or seismology, try posting three times a week.

People engage more with content that is relatable, informative, and entertaining. Make sure your posts are engaging and provide value to your audience. Use images, videos, and infographics to make your posts more visually appealing. Consistency is key when it comes to building a strong presence on LinkedIn.

Can you make money from LinkedIn articles? ›

Once you build an audience on LinkedIn, you can start making money through sponsored posts. That's right – brands will pay you to talk about their product or service to your LinkedIn audience. I've done several sponsored posts recently, for my current audience of over 20,000.

So, they have a longer lifespan. In short, LinkedIn posts are great to keep the ball rolling on the engagement side of things, whereas LinkedIn articles are helpful for long-term brand image and authority building.

Your articles should share your professional expertise. Articles are different from updates because they are longer, in-depth pieces where you can write about challenges you've faced, opportunities you've seized, or important trends in your industry.

LinkedIn Articles serve as a platform within the LinkedIn ecosystem for users to publish long-form content. Unlike shorter posts or updates, articles allow individuals to delve into topics in greater detail, positioning themselves as thought leaders in their respective fields.

LinkedIn's Partner Program allows you to monetize your writing on the platform by getting paid for the articles you write. The program pays writers based on the engagement their articles receive, such as views, comments, and shares. To participate in the program, you need to apply and be accepted.

The LinkedIn summary is an essential tool for Content Writers to present their professional persona and engage their audience. It's the part of your profile where you can express your writing style, showcase your expertise, and share the narrative of your career journey.

The more visible you are on LinkedIn, the more people will learn about you and your professional achievements. Having a professionally written profile ensures that it's seen by more recruiters and employers who might be interested in hiring someone with your qualifications.

Articles are displayed in the Activity section of your profile. It's shared with your connections and followers in their news feeds, and sometimes through notifications. Articles can be shared on LinkedIn, Facebook, or Twitter.