Lead Generation and Lead Capture Forms (2024)

What is a lead capture form?

A lead capture form is an online form that collects the name, email addressand other information about a potential client. A contact form on thewebsite is a common example of a lead generation form. The great news isthat, with a bit of creativity, you can use any type of a web form as alead capture form, for example, a price calculating form, an educationaltest, a fun quiz, or any other.

How to build a lead capture page

No matter what kind of business you run — a real estate agency, or a webdesign studio — the approach may work equally well: use your form tocapture your visitor’s attention, display the information relevant to theirneeds and provide even more value to those who leave their contact datawith you!

In AidaForm, you will create modern-looking lead forms and simple landingpages within minutes: simply drag and drop ready-to-use form elements tocreate a form from scratch or use ready-made form templatesto add them to your AidaForm account for further editing! No coding skillsare required to embed the forms into your website or to generate a form URLto spread on social media.

Capture a prospect’s attention

Create fully-customizable forms,calculators andquizzes. Entertain, inform, involveand collect leads.

Optimize your forms and grow

Improve your forms’ conversion rate with Conditional Logic and Google Analytics.

Store data in AidaForm or send it to CRMs

Safely store and manage collected data in your AidaForm account. Automatically transfer data using Zapier integrations.

Send email notifications

Make contact ASAP: send automatic email notifications to your leads.

Customize Thank You pages

Create custom Thank You pages or set up redirects to any website page to make the most for your prospect.

Offer custom price quotes

Do you sell products and services? Create a pre-sale and order forms. Calculate custom prices, collectpre-payments if needed.

Try AidaForm for Free

AidaForm offers dozens of ready-made templates. Check out our top lead generation form templates:

What Is My Style

Style Quiz

Use Template

Interior Design Cost Calculator

Estimate the interior design cost and get leads

Interior Design Fee Calculator

Use Template

Service Order Form

With a formula that calculates the cost of the service

Service Order Template

Use Template

Wine Quiz

Wine Test

Use Template

Mortgage Calculator with Lead Generation

Create a custom calculator and collect leads

Mortgage Calculator with Lead Generation

Use Template

Photography Order Form

Calculate the price of your photography work

Photo Package Order Form Template

Use Template

Enneagram Personality Test

Enneagram Test

Use Template

See All Templates

Useful Examples of Lead Generation Forms

1

Contact and registration forms to collect your visitors’ data

Contact and registration forms are mostcommon examples of lead capture forms for a website. The forms are oftenshort — three to five fields — and are embedded on a website to look likea part of the page. AidaForm automatically generates the embed code foryour form to copy and add it to websites created on different platforms —WordPress, Wix, and others.

Would you like to place your forms on a separate page? This is alsopossible with AidaForm! You can even set up your custom domain once youhave an Ultimate AidaForm account.

Sound like what you need? See Contact Form Templatesand Registration Form Templates

2

Tests and quizzes to inspire interest and collect leads

Online tests and quizzes are easily the best way to gain your visitors’attention! There are multiple ways to ask questions and calculate scoresin AidaForm. Do you have a quiz idea for your business in mind? Use ourmultiple choice, picture choice, rating, and other fields to make yourquiz unique. Calculate a score based on the answers provided, displayseparate results pages and collect email addresses to get in touch withyour quiz participants. To help you create a custom quiz, we made adetailed Quiz User Guide.

AidaForm also offers a wide range of ready-made test and quiz templatesthat you can add to your account for further editing and to review theirsettings. Trivia, personality and “what suits you best” quiz templateswill help you start your lead generation campaign today!

See Test and Quiz Templates

3

Custom price calculators to inform and collect prospects

Price calculating forms are a great way to display information about yourbusiness services and prices, calculate the price of a custom order andto invite your prospect to contact you with any questions they may have,all in one interactive form!

Check the AidaForm ready-to-use price calculator examples to getinspiration and learn how you can create your own lead generation formright away.

See Web Calculator Templates

4

Pre-sale forms to screen demand and collect orders

Pre-sale and pre-order forms are an excellent tool to prove your business ideaand collect your prospects’ contact information. In AidaForm, you can createforms with or without advance payment, or you can even let your clients choosewhen and how they would like to pay.

Unlike many competitors, AidaForm allows you to use multiple Order Cartelements that can be processed by the powerful Checkout field. Give it a tryright away! Our Payment Forms User Guide will helpyou easily set up the necessary configuration.

See Order Form Templates

Create Simple Lead Generation Landing Pages

Do you have a business idea in mind that you’d like to prove viable as soonas possible? Then you may need a lead generation landing page featuringyour services and products. Before investing time and money into afully-functional website or a webshop, you can create a simple lead capturepage just by adding extra images, videos and text descriptions to yourform!

In AidaForm, you can customize your form’s subdomain to improve the trustand visibility of your business and use the automatically generated URL toshare the lead generation page on social media.

See popular lead generation page templates: Simple Online Shopand Instagram Landing Page

Try Lead Generation Form Builder for Free

How to Create a Lead Capture Form in AidaForm

Working with AidaForm is super-easy and does not require any programmingskills. Just follow the short steps below!

  1. Register a free account with AidaForm. It’s fast, safe and does not require credit card information.
  2. Drag and drop form elements in the Form Builder section of your account, add images and texts and change your form design according to your brandbook. You can also choose one of the ready-made templates and click the Use the Template button to add the template to the Form Builder for further editing.
  3. Add and edit text, field labels and settings on your form. All forms have responsive design and look and work well both on desktops and mobile devices.
  4. Make your form available to everyone online simply by turning ON the Publish setting. Copy the automatically-generated Embed code to paste it on your website. Customize your form’s URL to improve your brand’s visibility.
  5. Set up email notifications about new responses to get them right in your inbox. Use the Google Sheet integration to automatically transfer response data to the specified document.

Do you have questions? Would you like to get a free 2-week trial toevaluate AidaForm? Drop us a line and ourteam will be happy to help you create your first online lead generationform today!

You May Find Interesting

Order Form MakerHow to Create a Registration Form

How to Make a CalculatorHow to Create a Quiz

Lead Generation and Lead Capture Forms (2024)
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