According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.
Amazon’s continued success
Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.
Online shopping on the rise
Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.
FAQs
In 2023, Amazon was the online marketplace with the highest gross merchandise value in the United States, amounting to approximately 365 billion U.S. dollars. It was followed by Walmart, with a GMV of roughly 134 billion U.S. dollars.
Who is the top online retailer in 2023? ›
According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market.
Who is the largest online retailer in the US? ›
Amazon is the largest* online retailer in the world with $412.1 billion in annual web sales up 10.5% from 2022. In 2023, Amazon grew its ecommerce business by $45.9 billion.
What are the 2 biggest online retailers? ›
Amazon, Walmart, and eBay earned the top spots as the biggest retailers in the US by ecommerce sales. Do you work in the Ecommerce and Retail industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research.
What are the top 3 biggest online shopping sites? ›
Most Visited Ecommerce & Shopping Websites
| Rank | Website | Category |
|---|
| 1 | amazon.com | Ecommerce & Shopping > Marketplace |
| 2 | temu.com | Ecommerce & Shopping > Marketplace |
| 3 | ebay.com | Ecommerce & Shopping > Marketplace |
| 4 | aliexpress.com | Ecommerce & Shopping > Marketplace |
46 more rowsTop eCommerce stores worldwide
In 2023, the top five online stores in the global eCommerce market are amazon.com, jd.com, walmart.com, apple.com, and shein.com.
What is the #1 online store? ›
Top 100 Online Stores 2024
| Rank | Store | Revenue |
|---|
| 1 | AAmazon | - |
| 2 | Walmart | 5001B-10000B |
| 3 | The Depot | 1001B-2000B |
| 4 | Tripadvisor | 11B-20B |
16 more rowsAmazon is the largest online marketplace in the U.S. in terms of monthly organic traffic, followed by Apple, Etsy, Walmart, and eBay.
Who is currently the biggest online retail sales category? ›
Most Popular Online Shopping Categories
- Clothing - 53%
- Shoes - 42%
- Consumer Electronics - 30%
- Books, Movies, Music, and Games - 28%
- Personal Care and Beauty - 28%
- Food and Beverage - 28%
Amazon's retail store rivals include Target, Walmart, Best Buy, and Costco. For subscription services, Amazon competes with Netflix, Apple, and Google. In the web services category, Amazon has several rivals such as Oracle, Microsoft, and IBM.
Top 100 Retailers 2024 List
| Rank | Company | 2023 worldwide retail sales (billions) |
|---|
| 1 | Walmart | $635.02 |
| 2 | Amazon.com | $359.93 |
| 3 | Costco Wholesale | $234.20 |
| 4 | The Kroger Co. | $149.61 |
96 more rowsFor years, Walmart has held the title of America's biggest retailer by revenue, with sales reaching $648 billion last year. But Amazon is closing in fast with $575 billion in revenue, growing at a rate of 12% compared to Walmart's 6%. If this trend continues, Amazon could soon overtake Walmart.
Who holds the biggest online purchase? ›
American internet tycoon Mark Cuban, from Dallas, Texas, USA, bought a Gulfstream V business jet over the internet in October 1999.
Who is the largest online shopping in USA? ›
Amazon.com is the #1 online store, not only in the United States but globally. Its extensive product range, efficient delivery system, and customer-centric approach have made it the top choice for online shoppers.
What is the most visited online store? ›
Key stat: Amazon's website is by far the most visited ecommerce site by monthly visitors in the US, per November 2023 Similarweb data. Beyond the chart: Website visits don't necessarily translate to sales. Etsy is No.
What is the best selling website in the US? ›
Amazon is the top ecommerce website in the US because of its extensive product range, fast delivery options, and excellent customer service. It also offers services like Fulfillment by Amazon (FBA), which helps sellers manage logistics.
Who is the largest retailer in the world 2023? ›
With 2023 worldwide revenues of $611 billion, Walmart is still the largest retailer in the world, though Amazon is moving up quickly.
What is the most popular company 2023? ›
Microsoft, Apple, Alphabet (the company that owns Google) and Meta Platforms (formerly Facebook) were the top four companies in new statistical ranking of 750 of the world's best companies by Statista and TIME, which are based on a formula of revenue growth, employee-satisfaction surveys, and rigorous environmental, ...
What is the highest rated online store? ›
We asked U.S. consumers about "Most popular online shops" and found that "Amazon" takes the top spot, while "Ikea" is at the other end of the ranking. Find this and more survey data on most popular online shops in our Consumer Insights tool.
