"Idol" by Yoasobi was the most popular streaming song in Japan in 2023. The opening song for the popular anime series "Oshi no Ko" was streamed more than 527 million times from November 2022 to November 2023. It was followed by Official Hige Dandism's "Subtitle" and Vaundy's "Kaiju no hanauta."
Music streaming has become more and more popular among Japanese consumers in recent years. Survey data show that YouTube is now the most commonly used method of listening to music in Japan. At the same time, the increasing adoption of on-demand music streaming services has led to considerable growth of subscription-based music streaming sales revenue. The competition in the market increased noticeably with the entry of several foreign competitors since the mid-2010s. Apple Music, Google Play Music, and Amazon Prime Music all started offering their services in 2015, the same year that the major domestic services LINE Music and AWA were introduced to the market. Spotify followed in 2016, and YouTube Music in 2018.
The increasing popularity of music streaming is reshaping the Japanese music industry, which relied strongly on CD sales for a long time. Japanese music companies were initially reluctant to embrace streaming because of the high profitability of physical sales, which were propped up with the help of tie-ins, such as tickets for meet-and-greet events. A breakdown of music sales revenue by format shows that streaming is now one of the largest segments of the market. Due to this development, streaming consumption is also becoming an important factor for measuring the popularity of songs in addition to CD sales.
Yoasobi is a Japanese pop duo formed in 2019 by Sony Music Entertainment Japan. It is composed of musician and record producer Ayase and singer–songwriter Lilas Ikuta, under the moniker Ikura.
was the most popular streaming song in Japan in 2023. The opening song for the popular anime series "Oshi no Ko" was streamed more than 527 million times from November 2022 to November 2023. It was followed by Official Hige Dandism's "Subtitle" and Vaundy's "Kaiju no hanauta."
A survey that was conducted among users of unlimited music streaming services in Japan in August 2023 showed that 480 out of the 1,227 respondents used Spotify, which amounted to a share of about 39 percent. Spotify was the most most commonly used service, ahead of Apple Music and Amazon Music Prime.
In the song rankings, f*cki Fujii's “Shinunoga E-Wa” secured the top spot for the second consecutive year, followed by “Idol,” Kenshi Yonezu's “KICK BACK,” and imase's “NIGHT DANCER.” YOASOBI, f*cki Fujii, and the global girl group XG made successive entries in the artist rankings.
1 “Last Night” finished as 2023's top track. It's the first single that topped the Hot Country Songs chart to finish at No. 1 since Faith Hill's “Breathe” in 2000, and the first by a male artist since Johnny Horton's “The Battle of New Orleans” in 1959.
As of September 2024, "Blinding Lights" (2019) by Canadian singer the Weeknd is the most streamed song on Spotify. Three artists tie for having the most songs (including features) in the top 100; The Weeknd, English and Albanian singer Dua Lipa, and American musician Bruno Mars each have five.
Owing to Japan's large population, the economic affluency of its consumers, and a strong fan culture, the Japanese music market is one of the largest of its kind. The sales value of recorded and digital music alone amounted to more than 337 billion Japanese yen in 2023.
As Yoasobi's most successful song worldwide to date, "Idol" was marked as the highest position by Japanese act at number seven on the Billboard Global 200, and the first Japanese-language song to top the Global Excl.
Even with online streaming and CD sales combined, Western music that ranked in Billboard Japan's weekly Hot 100 chart accounted for a mere 0.3% in 2023, compared with 29.8% in 2008, according to a recap of the weekly charts by Nikkei.
The market size of paid video streaming services has grown tremendously since then, reaching a value of 525 billion Japanese yen in 2023. In a similar fashion, the music streaming sales value jumped from just 26.3 billion yen in 2017 to about 105.6 billion yen in 2023.
In 2023, Taylor Swift was the most streamed artist on Spotify. Her songs were streamed 29.1 billion times within the year. The second most streamed artist was Bad Bunny with 16.37 billion streams in 2023.
Watch Bonnie Raitt Win Song Of The Year For "Just Like That" | 2023 GRAMMYs. Bonnie Raitt wins Song Of The Year for her track "Just Like That." Bonnie Raitt's "Just Like That" won the GRAMMY for Song Of The Year at the 2023 GRAMMYs.
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