Is It Too Late to Buy Apple Stock? | The Motley Fool (2024)

The tech titan continues to tread water instead of swimming forward.

Apple (AAPL -0.12%) posted its latest earnings report on Aug. 1. For the third quarter of fiscal 2024, ended on June 29, the tech titan's revenue rose 5% year over year to $85.8 billion and exceeded analysts' estimates by $1.4 billion. Its earnings increased 11% to $1.40 per share and also cleared the consensus forecast by $0.06.

Apple's headline numbers were stable, but it's already rallied roughly 304% over the past five years and is trading about 12% below its all-time high. So is it too late to buy this blue-chip tech stock?

Apple is recovering from its cyclical slowdown

In the first nine months of fiscal 2024, Apple generated 52% of its revenue from iPhone sales and 24% of its revenue from services -- which include its App Store, iCloud, and subscription-based platforms like Apple Music and Apple TV+. The remaining 24% was split between Macs, iPads, and wearables, home, and accessories segments. Here's how those five segments fared over the past three years.

Growth by Segment (YOY)

FY 2022

FY 2023

First 9 Months of FY 2024

iPhone revenue

7%

(2%)

(1%)

Services revenue

14%

9%

13%

Mac revenue

14%

(27%)

2%

iPad revenue

(8%)

(3%)

(10%)

Wearables, Home, and Accessories revenue

7%

(3%)

(8%)

Total revenue

8%

(3%)

1%

Data source: Apple. The fiscal year (FY) ends in September. YOY = year over year.

Apple suffered a slowdown in fiscal 2023 for two reasons. First, iPhone sales dipped as the 5G upgrade cycle cooled off and Apple faced more aggressive competitors in China. Second, the market's demand for new desktops, notebooks, and tablets -- which had risen throughout the pandemic -- fizzled out in a tougher macro environment.

Apple grappled with the same headwinds throughout the first nine months of fiscal 2024, but the accelerating growth of its services segment offset most of that pressure. It expects that segment -- which exceeded a billion subscribers a year ago and increases the stickiness of the Apple ecosystem -- to keep growing at a similar rate in the fourth quarter.

Apple's iPhone sales actually grew year over year on a constant currency basis in the third quarter of fiscal 2024, yet that growth was offset by a strong dollar. But its upcoming launch of the AI-oriented iPhone 16, its expansion into India, and a weaker dollar amid declining interest rates could gradually stabilize that closely watched business.

Meanwhile, Apple's Mac sales stabilized, while iPad sales finally rose year over year again in the third quarter and ended a five-quarter streak of declining sales. That recovery was driven by the new iPad Air and iPad Pro models.

Apple's strengths are broadly offsetting its weaknesses, but its sales in the Greater China region -- its third-largest market -- still dropped 10% year over year in the first nine months of fiscal 2024 as it faced persistent macro, currency, and competitive headwinds. Apple's share of China's smartphone market also declined from 16% to 14% between the second quarters of 2023 and 2024, according to Canalys, as it fell from sixth to third place among the region's largest brands.

A lot of cash but not too many catalysts

Apple ended the third quarter of fiscal 2024 with $153 billion in cash and marketable securities, which gives it plenty of room to expand its ecosystem with more investments and acquisitions.

But its near-term catalysts are murky. The Vision Pro remains a pricey niche gadget that won't reduce Apple's dependence on the iPhone anytime soon. The company's new generative AI tools might lock existing users into its services, but they probably won't meaningfully boost its near-term revenue or pull more consumers away from Android devices.

Apple also faces unpredictable regulatory headwinds. It faces a Department of Justice antitrust lawsuit in the U.S. that accuses it of leveraging its "walled garden" of devices and services to build a monopoly, as well as antitrust probes in Europe that challenge its prioritization of first-party services and high App Store fees. All of those legal challenges could throttle the long-term expansion of Apple's services segment.

On the bright side, Apple is returning a lot of its cash to investors via buybacks and dividends. In the first nine months of fiscal 2024, it bought back $69.9 billion in shares and paid out $11.4 billion in dividends. However, its low forward yield of 0.5% probably won't impress too many investors when short-term CDs are still paying 5% yields.

Stable growth at a premium valuation

For fiscal 2024, analysts expect Apple's revenue and earnings to grow 8% and 16%, respectively, as it laps its cyclical slowdown. For fiscal 2025, they expect its revenue and earnings to rise 8% and 11%, respectively. Those growth rates are steady, but they're not all that impressive for a stock that trades at 30 times forward earnings.

Therefore, Apple still commands a premium valuation because it's considered a safe haven stock in a wobbly market and has a few AI irons in the fire. It's not too late to buy Apple stock as a long-term investment, but investors shouldn't expect it to generate any big gains until it overcomes its regulatory challenges and rolls out some new products and services.

Leo Sun has positions in Apple. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.

Is It Too Late to Buy Apple Stock? | The Motley Fool (2024)

FAQs

What is the price target for Apple stock in 2024? ›

Apple stock forecast 2024

At the time of this writing, the average price target is $244.31.

Will Apple stock reach $700 again? ›

Indeed, Apple shares will never get back to $700, says The Economist. The stock has recovered after being "mauled by bears" before, but this time is different.

What stocks are Motley Fool saying to buy? ›

The top 10 stocks to buy in September 2024
  • CrowdStrike (CRWD 0.34%), $58 billion.
  • PayPal (PYPL 0.98%), $66 billion.
  • Airbnb (ABNB 3.89%), $72 billion.
  • Shopify (SHOP 1.18%), $89 billion.
  • MercadoLibre (MELI -1.48%), $96 billion.
  • Walt Disney (DIS 1.1%), $156 billion.
  • Intuitive Surgical (ISRG -1.64%), $165 billion.
Aug 14, 2024

Is Apple a good buy right now? ›

Apple has 12.36% upside potential, based on the analysts' average price target. Is AAPL a Buy, Sell or Hold? Apple has a consensus rating of Moderate Buy which is based on 23 buy ratings, 8 hold ratings and 1 sell ratings.

What will Apple be worth in 5 years? ›

Summary of the Latest Apple Stock Predictions
Apple Stock Forecast (as of September 10, 2024)1-Year Forecast5-Year Forecast (September 2029)
MarketBeat$238.62
WalletInvestor$255.20$385.57
TipRanks$249.48
CoinCodex$281.95 (Jan 2025)$953.91 (Jan 2030)
Sep 10, 2024

What is the AAPL forecast for 2025? ›

According to analysts, AAPL price target is 246.24 USD with a max estimate of 300.00 USD and a min estimate of 186.00 USD. Check if this forecast comes true in a year, meanwhile watch Apple Inc stock price chart and keep track of the current situation with AAPL news and stock market news.

How much is $10000 invested in Apple 20 years ago? ›

The Numbers on Apple Stock

Those gains translate to a 36.2% compound annual growth rate (CAGR) for Apple compared to an 8.5% CAGR for the S&P 500 in that time. That means that $10,000 in AAPL stock purchased 20 years ago would be worth more than $4.85 million today, assuming reinvested dividends.

What are the best stocks to invest in in 2024? ›

Best S&P 500 stocks as of September 2024
Company and ticker symbolPerformance in 2024
Nvidia (NVDA)141.0%
Vistra (VST)121.8%
Howmet Aerospace (HWM)78.6%
General Electric (GE)71.2%
6 more rows

What is the highest Apple stock has ever been? ›

An investor who bought $1,000 worth of Apple stock at the IPO in 1980 would have. The all-time high Apple stock closing price was 234.55 on July 16, 2024.

What is the rule of 72 Motley Fool? ›

Let's say that you start with the time frame in mind, hoping an investment will double in value over the next 10 years. Applying the Rule of 72, you simply divide 72 by 10. This says the investment will need to go up 7.2% annually to double in 10 years. You could also start with your expected rate of return in mind.

What does the Motley Fool recommend for 2024? ›

Two higher-risk, very high-reward stocks investors shouldn't wait to buy. In this video, Motley Fool contributors Jason Hall and Jeff Santoro make the case for Rocket Lab (RKLB -2.98%) and Celsius Holdings (CELH 5.64%) being worth buying now. *Stock prices used were from the afternoon of Sept. 12, 2024.

What are Motley Fool's double down stocks? ›

"Double down buy alerts" from The Motley Fool signal strong confidence in a stock, urging investors to increase their holdings.

What is the best time to buy Apple? ›

Buy at the Right Time

“Of course, we usually see the best deals on all electronics, especially AirPods and Apple Watches, around Black Friday,” she adds. If you're looking for Apple products for a lower price, remember to mark your calendar around these retail holidays: Black Friday. Cyber Monday.

Will Apple stock go up in 2024? ›

Analysts predict that Apple's revenue will increase by 10% year-over-year, driven by strong sales of the iPhone 14 series and growth in the services segment. As a result, AAPL stock is expected to reach $220 by the end of October 2024, representing a 5% increase from its current price.

Why did Buffett sell Apple? ›

He declared that two of his long-time prized investments, Coca-Cola and American Express, were "wonderful" businesses, but lauded Apple as "an even better one." At the same meeting, when asked why he'd sold some Apple stock during the first quarter, Buffett alluded to tax rates as a reason to take profits.

What will Apple market value be in 2025? ›

Apple Stock Can Reach a $4 Trillion Market Cap in 2025, According to 1 Wall Street Analyst. Consumer tech giant Apple (NASDAQ: AAPL) has had a pretty good year, with its stock up roughly 19% as of Sept. 11, outperforming the broader market.

How much is the Apple company worth in 2024? ›

As of September 2024 Apple has a market cap of $3.270 Trillion. This makes Apple the world's most valuable company by market cap according to our data.

What is Apple stock return in the last 5 years? ›

Definition of 5 Year Price Total Return

Five Year Stock Price Total Return for Apple is calculated as follows: Last Close Price [ 220.11 ] / Adj Prior Close Price [ 54.09 ] (-) 1 (=) Total Return [ 306.9% ] Prior price dividend adjustment factor is 0.97.

What are the new price targets for Apple stock? ›

Snapshot
Average RecommendationOverweight
Average Target Price246.24
Number Of Ratings47
FY Report Date9/2024
Last Quarter's Earnings1.40
6 more rows

Top Articles
Should Your Cheating Partner Get Another Chance?
How to Play Just Dance: 12 Steps (with Pictures) - wikiHow
Walgreens Boots Alliance, Inc. (WBA) Stock Price, News, Quote & History - Yahoo Finance
Greedfall Console Commands
Senior Tax Analyst Vs Master Tax Advisor
Txtvrfy Sheridan Wy
Santa Clara College Confidential
Steamy Afternoon With Handsome Fernando
Blairsville Online Yard Sale
Comcast Xfinity Outage in Kipton, Ohio
Best Theia Builds (Talent | Skill Order | Pairing + Pets) In Call of Dragons - AllClash
More Apt To Complain Crossword
Missing 2023 Showtimes Near Landmark Cinemas Peoria
Nalley Tartar Sauce
Dc Gas Login
Missouri Highway Patrol Crash
Ruben van Bommel: diepgang en doelgerichtheid als wapens, maar (nog) te weinig rendement
Huntersville Town Billboards
Curry Ford Accident Today
Busted Campbell County
Reptile Expo Fayetteville Nc
Wbiw Weather Watchers
Jeffers Funeral Home Obituaries Greeneville Tennessee
Red Cedar Farms Goldendoodle
Jobs Hiring Near Me Part Time For 15 Year Olds
Does Hunter Schafer Have A Dick
Amerisourcebergen Thoughtspot 2023
Weathervane Broken Monorail
Ticket To Paradise Showtimes Near Cinemark Mall Del Norte
Craigslist Brandon Vt
Pronóstico del tiempo de 10 días para San Josecito, Provincia de San José, Costa Rica - The Weather Channel | weather.com
Why Are The French So Google Feud Answers
Mobile Maher Terminal
Eaccess Kankakee
ShadowCat - Forestry Mulching, Land Clearing, Bush Hog, Brush, Bobcat - farm & garden services - craigslist
Yoshidakins
Skroch Funeral Home
Missouri State Highway Patrol Will Utilize Acadis to Improve Curriculum and Testing Management
Maxpreps Field Hockey
Dmitri Wartranslated
Kelly Ripa Necklace 2022
The Thing About ‘Dateline’
Barstool Sports Gif
Xre 00251
Greatpeople.me Login Schedule
Hughie Francis Foley – Marinermath
Missed Connections Dayton Ohio
Craigslist Anc Ak
Makemkv Key April 2023
Www Extramovies Com
Latest Posts
Article information

Author: Kimberely Baumbach CPA

Last Updated:

Views: 5871

Rating: 4 / 5 (61 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Kimberely Baumbach CPA

Birthday: 1996-01-14

Address: 8381 Boyce Course, Imeldachester, ND 74681

Phone: +3571286597580

Job: Product Banking Analyst

Hobby: Cosplaying, Inline skating, Amateur radio, Baton twirling, Mountaineering, Flying, Archery

Introduction: My name is Kimberely Baumbach CPA, I am a gorgeous, bright, charming, encouraging, zealous, lively, good person who loves writing and wants to share my knowledge and understanding with you.