Is blogging the secret to getting a job in 2024? (2024)

I have been thinking recently – is blogging the secret to employability?

Let’s think about it for a moment: Whether you're a student, recent graduate, or a young professional, creating and maintaining a blog must be a fantastic way to stand out in the competitive job market.

Especially because so many people don’t write one! Right?

This post will guide you through the process of starting a blog and highlight some of the key reasons it can significantly benefit your career prospects.

How a blog boosts your career and employability

There are a bunch of reasons to start writing a blog and I don't think it necessarily needs to be on a subject relevant to your field.

For example, writing a blog about fishing might not necessarily showcase your marketing skills, but it tells employers a number of positive things about you.

Including the fact that you can read and write well, that you can stick to a schedule and that you have passions!

Here are some other reasons to start writing a blog in 2024:

Showcase your expertise:

One of the most significant benefits of maintaining a blog is the opportunity to showcase your knowledge and expertise in your chosen field.

Regardless of whether you're passionate about technology, fashion, finance, or any other niche, a blog provides you with a platform to share your insights, ideas, and opinions.

This ability to articulate your expertise is highly attractive to potential employers who seek candidates with a deep understanding of their industry.

Improve your writing and communication skills:

Effective written communication is a vital skill in many professions.

Maintaining a blog allows you to hone your writing skills, ensuring that you can express your thoughts and ideas clearly and concisely.

The ability to communicate effectively through writing is an asset in almost any career.

Furthermore, it can help you stand out when submitting job applications and writing professional emails.

Build an online portfolio:

Blogs serve as dynamic online portfolios that can be easily shared with potential employers.

When applying for jobs, you can direct employers to your blog to illustrate your capabilities and showcase your accomplishments.

This sets you apart from other candidates who may not have such a comprehensive online presence.

Your blog serves as tangible evidence of your skills, experience, and dedication.

Networking opportunities:

Blogging can also help you connect with professionals in your field – especially if you use LinkedIn to promote it.

Engaging with your readers and fellow bloggers can lead to valuable networking opportunities.

Building a strong online network can open doors to internships, job offers, and collaborations with like-minded individuals.

It's a chance to form meaningful connections with others who share your interests and goals.

Demonstrate dedication and commitment:

Consistently updating and maintaining a blog shows potential employers that you are dedicated and committed to your chosen field.

It demonstrates your ability to follow through on projects, meet deadlines, and manage your time effectively.

Employers often look for candidates who can demonstrate perseverance and a strong work ethic.

How to start your blog

Starting a blog may seem daunting, but it's a straightforward process.

Here's a step-by-step guide to help you kickstart your blogging journey:

• Choose your niche: Select a niche that genuinely interests you and aligns with your career goals. Whether it's travel, technology, health, or any other subject, your passion will keep you motivated to produce regular content. Choosing a niche that aligns with your career aspirations ensures that your blog aligns with your professional goals.
• Pick a blogging platform: Several user-friendly blogging platforms are available to choose from, such as WordPress, Blogger, or Wix. Select the one that best suits your needs and preferences. These platforms offer easy-to-use templates and design options to make your blog visually appealing, even if you have minimal web design experience.
• Domain and hosting: Consider purchasing a custom domain name for your blog to create a professional online presence. Hosting services like Bluehost or SiteGround can help you set up your blog domain. Having your domain enhances your blog's credibility and brand, making it more memorable for readers and potential employers.
• Design your blog: Choose a clean, appealing design that matches your niche. Ensure that your blog is easy to navigate and visually engaging. High-quality images and graphics can enhance the overall aesthetics of your blog. Remember, first impressions matter, so invest time in creating an inviting and professional design.
• Create high-quality content: The heart of your blog is its content. Write informative, well-researched, and engaging articles that provide value to your readers. Be consistent in your posting schedule to keep your audience engaged. High-quality content not only attracts more readers but also demonstrates your knowledge and expertise in your field.

How to promote your blog

Now that you've created your blog and published some content, it's time to promote it effectively. Here are some strategies to help your blog gain visibility:

• Social media marketing: Share your blog posts on platforms like Twitter, Facebook, Instagram, and LinkedIn. Engage with your audience and join relevant groups or communities to broaden your reach.
• SEO (Search Engine Optimization): Learn the basics of SEO to improve your blog's visibility in search engine results. Use relevant keywords, meta descriptions, and high-quality backlinks to boost your blog's ranking.
• Guest blogging: Collaborate with established blogs in your niche and write guest posts. This not only helps you reach a wider audience but also builds valuable backlinks to your blog, improving its credibility and visibility.
• Email marketing: Build an email list and send regular newsletters to your subscribers. Email marketing is a powerful tool for maintaining reader engagement and notifying your audience of new content.
• Networking: Attend industry-related events and webinars to connect with professionals in your field. You can share your blog with them, potentially opening doors to career opportunities. Building connections within your industry can lead to valuable professional relationships.
• Monetize your blog: While the primary goal of your blog may not be to make money, it's worth exploring ways to monetize your platform. You can earn from advertising, sponsored posts, affiliate marketing, or by selling digital products or services related to your niche. Monetization can provide you with financial incentives, making your blogging journey even more rewarding.

Bonus strategies for blogging success

In addition to the fundamental steps mentioned above, there are several other strategies you can employ to make your blog a success in terms of career and employability:

• Build a personal brand: Your blog is a reflection of your personal brand. Create a strong and consistent brand identity for your blog, including your writing style, design elements, and the topics you cover. A well-defined personal brand can make you more memorable to potential employers and readers.
• Content planning and editorial calendar: Plan your content in advance and create an editorial calendar. This ensures a steady stream of high-quality posts and helps you stay organized. It's essential for maintaining reader engagement and consistent growth.
• Engage with your audience: Interact with your readers by responding to comments and messages promptly. Building a loyal and engaged readership is key to the success of your blog. These interactions also provide insights into your readers' interests and concerns, helping you tailor your content accordingly.
• Analytics: Use analytics tools to track your blog's performance. This data can guide your content strategy, revealing which topics are most popular and where you can improve. Understanding your audience's behaviour can help you produce content that resonates with them and leads to higher employability prospects.
• Continuous learning: The digital landscape is ever-evolving. Stay updated with the latest trends in blogging, digital marketing, and your chosen field. Continuous learning showcases your commitment to personal and professional growth, making you a more attractive candidate to potential employers.

Final thoughts

Starting a blog is a valuable endeavour that can significantly enhance your employability and career development.

By showcasing your expertise, improving your writing skills, and building an online portfolio, you become a more attractive candidate in the competitive job market.

Blogging also offers networking opportunities and demonstrates dedication and commitment to potential employers.

In addition to these steps, building a personal brand, content planning, engaging with your audience, data analysis, and continuous learning can further enhance your blog's success.

Starting a blog is not just a creative outlet (unless that’s all you want it to be) - it's an investment in your future.

Seize the opportunity, and begin your blogging journey today.

Your future self will thank you for the skills, connections, and opportunities that your blog will bring to your career.

For marketing and blogging tips, head to ABSURD INSIGHTS, the marketing library.