Whether or not blogging is a waste of time depends largely on your intent. The question to ask yourself is “why am I starting a blog?”
- Do you want to start a blog to make money from ad revenue?
- Is blogging a part of your organic SEO strategy?
- Will your blog establish you as relevant, up-to-date on industry trends, or an expert in your field?
- Does your blog teach people about your products?
- Will your blog build brand awareness?
- Do you want to share specialized knowledge with the world?
Individuals and businesses have different reasons for blogging. Reaching a wider audience can be a challenge. If that’s your goal, you need to learn SEO and content marketing.
Unique Selling Point
To determine how to most effectively leverage your blog, you need to identify your unique selling point (USP). Your USP is the one thing you have to offer that is unique. What will have people coming to your blog? That specific thing is your USP and you need a USP to succeed in any type of business.
The Value of Blogging: The Data
Statista reports on internet trends and statistics, and their research shows that blogging has significant value. Moreover, another survey shows that blogging works, but it can be challenging to drive big results.
The fact is, blog posts are some of the internet’s most shared content. Specifically, more than 75% of bloggers have reported that their blogging efforts drive significant results. Also, bloggers who invest more time and content, see stronger results.
The Benefits of Blogging
Below, we have listed some of the benefits of blogging. Know what content you need and why you need it. Establishing a Baseline of Content, Organic SEO Strategy, Google’s Algorithm and Ranking System, and Being Seen as Up-To-Date and Relevant all seem rudimentary. However, consistently executing important aspects of blogging and, therefore, getting to these accomplishments can be a winding and confusing road. Having an agency like Black Tie equips you with a winning strategy and an experienced team to get your blogging where it needs to be.
Establishes a Baseline of Content
A baseline is the starting point with which other content can be compared. With this baseline of content, you can branch out and talk about other aspects of your business. It gives you the foundation you need to build the ultimate content strategy that works best for you.
Organic SEO Strategy
Blogging gives your business additional exposure. Even if you run a local company, chances are you won’t be found if you don’t show up in Google search. With more blogging content, more eyes will see your page based on their searches for various topics and keywords.
Google’s Algorithm and Ranking System
Google values high-quality content that is original and easy to skim. Longer posts get better results in Google. Don’t just write a long and boring article to get to a certain word count. You need original and engaging content that draws people in to discover more about your business.
Being Seen as Up-to-Date and Relevant
A blog adds trust. Let’s say you’re searching for a product or service and you find two companies offering exactly what you need. If one has a robust blog with reference information and tutorials, but the other has nothing but a payment processor page, which one are you going to trust? Likely, you are going to be more comfortable with the company that gives you more information.
How Much Time Investment Is Needed for Effective Blogging?
If your goal with blogging is making money from ad revenue, memberships, subscriptions, or product sales, you must be willing to invest time into your blog. If you abandon your blog after a few months or years, blogging is a waste of time.
Surveys have shown that bloggers who invest more money experience better results. You should be willing to invest at least five hours a week into your blog, but more is better.
The Verdict: Is Blogging a Waste of Time?
The reason inconsistent blogging is a waste of time is that Google ranks content by relevance. Most blogs will only rank well if new content is added consistently. If you don’t have time to keep your blog up-to-date, you need to hire someone who will do it for you.
We believe that blogging is essential to the success of businesses so you should start blogging now! The more quickly you begin to blog consistently, the sooner you will see results from your efforts.
Call us at 800.316.8030 or fill out our contact form, let’s talk about what we can do for you!
FAQs
How Much Time Investment Is Needed for Effective Blogging? If your goal with blogging is making money from ad revenue, memberships, subscriptions, or product sales, you must be willing to invest time into your blog. If you abandon your blog after a few months or years, blogging is a waste of time.
Is blogging still relevant in 2024? ›
The verdict: is blogging dead on arrival in 2024? On the contrary! Blogging for business will continue to remain relevant so long as people use search engines to find information, products, and news.
Are blogs dying out? ›
But while the internet has transformed significantly in recent years, we're here to debunk the myth. Blogging isn't dying. In fact, blogging is thriving in 2024 - and remains a relevant and profitable content marketing channel for the foreseeable future.
What percentage of bloggers fail? ›
If you're new to blogging, you might think that it's a road paved with gold. However, as we have seen here, there are no certainties when it comes to blogging success, in fact 80% of blog fail within 6 months.
Why do many bloggers fail? ›
Some bloggers fail because they don't research their audience, they don't tailor their content accordingly, they blog inconsistently, they don't use SEO best practices, or they don't promote their content. Let's take a closer look at the reasons why blogs fail, and what you can do to overcome these hurdles and success.
Who reads blogs anymore? ›
77% of internet users report regularly reading blog posts. 80% of bloggers say that blogging drives results. 44% of buyers report consuming 3 to 5 pieces of content before engaging with the seller.
Is blogging dead after ChatGPT? ›
Blogs Are Not Going Anywhere
ChatGPT basically crawls data from the web i.e from blogs written by people and then uses its AI algorithms to answer the queries of people. Think if all blogs shut down, ChatGPt will have no source to get data from. So, it proves that blogs are not going to be dead in the future.
Is niche blogging dead? ›
Niche blogs are now thriving the most in the blogosphere, pulling in crowds by drilling deep into special subjects and turning bloggers into the influential guides and information curators in their topic areas.
Are blogs oversaturated? ›
Yes, the blogging market as a whole is already saturated.
Is there a downside to blogging? ›
You Might Run Out of Ideas for Your Content
Running on the same idea that you run your blog by yourself, another drawback of blogging is that you could run out of ideas. If you post blogs regularly, it can be easy to come to a point where you don't know what else to write about.
Reason #1: Lack of a Clear Monetization Strategy. Reason #2: Lack of a Clear Niche. Reason #3: Focusing on Your Interests Over Audience Needs. Reason #4: Absence of a Structured Content Plan.
What is the most difficult part of blogging? ›
Choosing the Niche
Of course, if I don't know what I'm going to write about, it's difficult to choose a general area of my blog. This is important because in the future hopefully when I'll have some readers I don't want to write about everything and about anything. I have to satisfy my readers.
Why is blogging outdated? ›
No, blogging is far from dead, even in the long future. Because consumer behavior toward consuming content has changed a lot. They search a lot on the internet to gain knowledge, review a product or service, etc. Therefore, there is no need to worry about the Blogging future.
What is the most common mistake for first time bloggers? ›
8 Common Mistakes for Beginner Bloggers
- Not Defining Your Target Audience. ...
- Blogging Inconsistently. ...
- Deviating From the Target Niche. ...
- Publishing Short Content Frequently. ...
- Not Implementing Persuasive Content Writing Techniques. ...
- Not Promoting Blog Content. ...
- Not Having a Newsletter Subscription.
Sloppy content.
This includes material that is poorly written with typos and spelling, grammar, and syntax errors as well as information that is incorrect. Proofread and fact-check thoroughly. Write in a natural style for human readers and give them a reason to share your content.
Does blogging have a future? ›
Blogging will a part of your future, that we are certain. The form it takes may be different, the way it's consumed may change but you will have a place for it in your growth strategy. Based on current stats and trends, we came up with these content marketing forecasts: Content bots are on the rise.
What is the scope of blog writing in 2024? ›
But throughout the years, blogging has evolved far beyond online diaries. Now, in 2024, blogging encompasses the art of writing articles that reflect your brand's voice and message.
How to grow a blog in 2024? ›
Focus on high-quality blog posts
If you want your blog to stand out, you need to provide something truly valuable and different enough. A high-quality blog post keeps your audience reading and fully answers their question. You want to create an engaged audience that doesn't feel the need to keep searching.
Is the term blog outdated? ›
While the digital landscape is constantly evolving, blogging remains a popular and effective way for individuals and businesses to share their ideas, build their brand, and connect with their audience. No, writing for a blog isn't dead in 2023 for another blogger.
