What does all this mean for B2B organizations who want to conduct IP address tracking?
We’ll start by easing your mind – for B2B purposes, IP address tracking is legal! The majority of data regulations are not inclusive of business data, such as business name, business address and contact number – this is all considered business information. Business IP addresses fall under this umbrella, meaning they can be tracked and used by B2B organizations, since no personal data is being processed, and no personal profiling can be conducted using the business IP data.
Due to the regulations and questions surrounding IP addresses, the best software in the market will only ever present you with data that is classified as ‘business data’. Lead Forensics for example presents customers with the matched business information but not the actual visiting IP address, acting as an extra precautionary measure to increase IP tracking safety and compliance.
Any dynamic IPs that visit your website are discarded at source, so that you never have visibility of those visits, to further ensure a compliant use of IP address tracking technology.
Beware of any IP address tracking technology vendors that present dynamic IP addresses, or visits by Internet Service Providers (ISP) to you. Any visit by an ISP to your website is likely to be a dynamic IP address, and therefore you run the risk of being served personal IP data, and being in breech of data compliance regulations.
There are a number of low priced IP address tracking software vendors on the market who simply don’t have the technology powering their solutions to ensure that you are consistently served with compliant IP address tracking data. Proceed with caution with these vendors, as if you see an ISP visit on your visitor list, the likelihood is that it would be classified as personal data and therefore you could be in breech of data compliance regulations by having access to that information.
The best way to ensure total data compliance when searching for an IP address tracking solution is to go to the experts (did we mention that Lead Forensics is number one in the market, with 60,000 customers globally?), and use a reputable software with all necessary documentation in place.
We’re here to help…
Lead Forensics is an advanced lead generation solution using IP address tracking to identify the businesses visiting your website. Placing a small piece of code on your website, Lead Forensics monitors the static IP addresses visiting your site, and runs them through a database of business contacts to find a match. Your team can see the name and address of visiting businesses, including the contact details and visit information needed to create an impactful, instant follow up.
We work hard to ensure that our technology is fully compliant with the latest data compliance regulations, we have advisors from advisory bodies around the world who keep us abreast of the latest developments in data compliance, ensuring our technology continually keeps pace with developments in data regulations, so that you can be sure of a compliant solution both now and in the future.
Thousands of B2B organizations worldwide use Lead Forensics to fuel their sales pipeline with high-quality leads, gaining ROI in excess of 8,000%.
Read more about how our product is compliant and our ISO 270001 certification, plus other certifications here.
Thank you
Thank you for reading our latest best practice guide on our Marketing Blog – IP address tracking: is it legal in business? We publish fresh content every week, please subscribe for alerts, or come back again for more.
In the meantime, you may be interested to read Digital 101: What is an IP address and what does it mean?
And, if you are interested in knowing who is visiting your website, you can request a demonstration of Lead Forensics here.
