Intellectual Property Strategy (2024)

Along with having a business plan, every innovative company should have an intellectual property (IP) strategy. Developing an IP strategy is not a one-time event. An IP strategy will evolve with a company’s business goals and should be reviewed regularly.

What is an IP strategy

An Intellectual Property strategy is a company’s plan of action to manage and protect its intangible assets.

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To assist in developing and refining a company’s IP strategy, this IP checklist is provided as a non-exhaustive list of questions and possible actions to be considered and taken throughout a company’s commercialization lifecycle. The checklist applies equally to products and/or services across a spectrum of technologies.

IP Strategy Checklist

The list helps to prevent the most common pitfalls start-ups encounter. The IP strategy checklist is by no means all-inclusive. Many factors may influence its relevance to a particular company, depending on the jurisdiction, state and nature of the technology or innovation developed, targeted markets, competitive landscape, etc.

Every business will have unique business challenges that necessitates a tailored IP strategy. While it may be helpful to supplement advice from an IP professional, this IP checklist is not intended and will not replace securing competent expert advice from IP lawyers or patent and trademark attorneys. This checklist also does not constitute legal advice.

The checklist is divided into four (4) parts that reflect the general stages of commercialisation:

Intellectual Property Strategy (2)

1. Ideation process

Generating and developing ideas

Intellectual Property Strategy (3)

2. Product and service development

Commercial and market analysis

Intellectual Property Strategy (4)

3. IP protection

Securing assets

Intellectual Property Strategy (5)

4. IP commercialization

Market entry

Stage 1: The Ideation Process

1. Commercial application

2. Identifying intellectual property assets

3. Capturing intellectual property assets

4. Confidential information

5. Likelihood of intellectual property protection

6. Partnerships

7. Identifying competitors

Stage 2: Product / service development

1. Freedom-to-operate search

2. Intellectual property searches

3. Third party rights

4. Intellectual property strategy implementation

Stage 3: IP Protection

1. IP protection strategy

2. Prioritization of IP protection

3. Technology landscaping

4. IP Strategy Development

5. Monitoring ownership

6. Non-registerable IP Protection

7. Intellectual Property advice

8. IP Strategy alignment

Stage 4: IP Commercialization

1. Commercialization vehicle

2. IP asset valuation

3. Freedom to Operate

4. Competition monitoring

5. Branding

6. IP review

7. IP audit

8. IP policy and education

Your answers to the IP strategy checklist questions should give you a clearer picture of how your IP portfolio is currently being managed at your company to help you identify areas of improvement. If you want WIPO to assist you in refining your IP strategy to make sure that no stone is left unturned, visit our intellectual property services page for more information.

Intellectual Property Strategy (2024)

FAQs

Intellectual Property Strategy? ›

→ What is an Intellectual Property (IP) Strategy? The IP Strategy is the program's approach, which will be captured as part of the program documentation, to managing the IP issues that will affect the program's cost, schedule, and performance.

What are the 4 main types of intellectual property? ›

The creation of intellectual property is an exciting time, and before going to market, you need to protect your idea in the best way possible. This brings us to the four types of intellectual property protection — copyrights, trademarks, patents, and trade secrets.

What are the 4 pillars of intellectual property? ›

Today, Brian Flaherty breaks down the four pillars of IP ownership: trademarks, trade secrets, patents, and (the big story right now), copyrights. If you were ever confused about the difference between all this stuff, this issue is for you. You'll learn: What is intellectual property?

What is the intellectual property brand strategy? ›

An IP strategy is simply a plan—consistent with the company's business goals—to acquire IP assets and leverage the most value from existing IP assets. The definition of value is assessed in the context of the business goals.

What is the IP design strategy? ›

Effective IP design involves identifying and mitigating potential risks associated with intellectual property. This includes monitoring the competitive landscape, identifying potential threats, and taking proactive measures to address them.

Can you list the five 5 categories of intellectual property? ›

In this post, we will explain the basics of the most common types of intellectual property — copyrights, moral rights, trademarks, patents, and trade secrets.

What is the basic concept of intellectual property? ›

Intellectual Property – refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images. Intellectual Property rights provide protection for creations and inventions, to enable creators and inventors to earn recognition and financial benefit from their work.

What are 7 components of intellectual property rights? ›

What are the different types of intellectual property rights? In India, there are 7 types of intellectual property rights, namely – copyright, trademarks, patents, geographical indications, plant varieties, industrial designs and semiconductor integrated circuit layout designs.

What are the key principles of intellectual property? ›

The general principle in IP law is: the creator of intellectual property is considered to be the owner of it. The effect of this principle can be significant: unless the commissioner and the creator of a work or invention agreed otherwise in writing, the author or inventor can prohibit all use of it.

What are the 3 elements of intellectual property rights? ›

There are three primary types of Intellectual Property: copyrights, trademarks, and patents. A copyright is a legal term that is used to describe a person's ownership rights to an original expression of creativity.

What is IPR strategy? ›

An intellectual property rights strategy (IPR strategy) is a strategy for managing a company's intellectual property rights portfolio.

How can a company strategically manage its intellectual property? ›

Organizations might aim to protect their inventions, establish brand recognition through trademarks, prevent unauthorized use of their creative works, or use their IP to generate revenue through licensing agreements. Clarity about goals guides decision-making throughout the IP lifecycle.

What are types of IP strategy? ›

You should understand and decide on the type of IP strategy to pursue, based on your business goals. General strategy frameworks, such as defensive, offensive, financial, licensing, and/or strategic, can be considered by any business.

What is an IP strategist? ›

A patent attorney aims to obtain registered IP rights for your company and offers legal protection against infringement. An IP strategist focuses on optimising a company's IP assets value so that it aligns with business goals and minimises risk.

What is IP strategy for startups? ›

An Intellectual Property strategy is a company's plan of action to manage and protect its intangible assets.

What are the 4 types of creations that are considered intellectual property? ›

The four main types of intellectual property are patents, trademarks, copyrights, and trade secrets.

What are the 4 types of intellectual property used to protect computer programs? ›

The majority of IP assets fall into one of four categories: patents, trademarks, copyrights and trade secrets. It is crucial to remember that the rights these classes afford can sometimes be stacked, applying to different aspects of goods and services for even stronger protection.

What are the four IP laws? ›

Types of IP rights

Patents - protect inventions and new processes. Trade marks - protect logos, words and other branding. Copyright - protects art, writing, music, film, and computer programs. Registered designs - protects the visual design of a product.

What are the four types of intellectual property and why is it important to address intellectual property issues in a business plan? ›

Four types of intellectual property are patents, trademarks, copyrights, and trade secrets. Intellectual property rights are given to inventors, businesses, and authors to protect inventions, brands, valuable information, and works of authorship.

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