Insurance Agent Trends and Statistics for 2024 (2024)

Insurance sales continue to be solid option for stable employment and opportunity. With strong and growing demand, income potential, and a variety of specialization options, insurance sales is an attractive career choice.

However, not all lines of insurance are the same. Some provide stronger demand, and others show higher long-term income.

If you are looking for information about insurance agents and the opportunities they face, read on. We've gathered a list of the key insurance agent statistics for 2024 to give you a complete picture of the industry opportunity.



Highlights: Key Facts About Insurance Agents in 2024

Insurance Agent Employment Statistics

The 2022 employment totals included approximately 927,600 in insurance agencies and brokers, an increase from 886,600 in 2021. (Insurance Information Institute, 2022)

The 2021 totals also included approximately 1,619,100 by insurance carriers, with 902,600 in life and health, and 686,300 in property/casualty, an increase from the 2021 total of 1,566,900 but with a decrease in life and health total of 911,400 in 2021.(Insurance Information Institute, 2022)

Statistics on Insurance Agent New Licenses

In 2022, 382,913 people nationwide took licensing exams for the first time. Of these, 221,568
passed, for an overall 57.9% pass rate.(National Association of Insurance Commissioners, 2020)

The highest pass rate (81.54%) occurred for the Personal Lines license exam in Indiana (424
out of 520). (National Association of Insurance Commissioners, 2022)

The lowest pass rate (28.73%) occurred for the Casualty Insurance Broker Exam in North
Dakota (52 out of 181). (National Association of Insurance Commissioners, 2022)

Insurance Agent Income and Salary Statistics

Within the insurance industry, the average insurance agent earns $51,936 per year. (Zippa, 2023)

The average life insurance agent in the insurance industry earns $62,552 per year. (Zippa, 2023)

The average health insurance agent earns $49,934 per year. (Zippa, 2023)

Anonymous submissions by insurance agents shows the change in their salary depending on
their level of experience, with less than one year of experience leading to $61,154 and 1 to 2
years to $61,055, while 6 to 9 years to $72,990 and more than 10 years to $79,205 (Indeed, 2023)

Insurance Agent Age Demographics

The average age of an employed Insurance Agent is 45 years old. (45.9) (Zippa, 2023)

Eleven percent of insurance agents are 20-30 years old. (Zippa, 2023)

Twenty-three percent of insurance agents are 30-40 years old. (Zippa, 2023)

Sixty-six percent of insurance agents are 40+ years old. (Zippa, 2023)

Years of Insurance Agents Experience

Thirty percent of new agents leave in their first 90 days. (Podium, 2023)

More than 90% of new agents quit the business within the first year. The rate increases to greater than 95% when extended to five years. (Investopedia , 2023)

A survey of former insurance agents found that approximately 11% quit within the first three
months, approximately 19% within the first three to six months, 17% within the first 7 to 12
months, about 18% within the first one to two years, and the remainder, around 35%, quit
more than 2+ years after they first began. (Duford, 2022)

Three years is the average amount of time agents 40 years old or younger have been working in insurance. (Ritter, 2021)

Expected Insurance Agent Job Changes and Trends

Employment of insurance sales agents is projected to increase 8 percent from 2022 to 2032,
growing from 536,800 to 579,300. (Bureau of Labor Statistics, 2023)

Thirty-six percent of Americans said they planned to purchase life insurance in 2021. (Limra, 2023)

Only fifty-two percent of Americans have life insurance including individual and workplace. There are 102 million uninsured and underinsured Americans who know they need insurance. (Limra, 2023)

Size of US Insurance Markets

The size of the US health and medical insurance market is expected to be $1.3 trillion in 2023, an increase by 1.5%. (IBISWorld, 2023)

The size of the US property, casualty and direct insurance market is expected to be $888 billion in 2023, a growth of .7%. (IBISWorld, 2023)

The size of the US workers' compensation and other insurance funds market is expected to be $55 billion in 2022, a growth of 2.9%. (IBISWorld, 2022)

The size of the US commercial auto insurance market is expected to be $64.1 billion in 2022, a growth of 5.8%. (IBISWorld, 2022)

The size of the US cyber liability insurance market is expected to be $5.6 billion in 2022, a growth of 3.9%. (IBISWorld, 2022)

The size of the US homeowners' insurance market is expected to be $147.8 billion in 2022, a growth of 3.8%. (IBISWorld, 2021)

The size of the US identity theft insurance market is expected to be $262.9 million in 2022, a growth of 5.6%. (IBISWorld, 2021)

The size of the US long term care insurance market is expected to be $33.4 billion in 2022, a growth of .8%. (IBISWorld, 2021)

The size of the US medical malpractice insurance market is expected to be $9.5 billion in 2022, a growth of 2.6%. (IBISWorld, 2022)

The size of the US business insurance market is expected to be $253.8 billion in 2022, a growth of 2.2%. (IBISWorld, 2022)

The size of the US disability insurance market is expected to be $23.8 billion in 2022, a growth of 2.8%. (IBISWorld, 2022)

The size of the US product warranty insurance market is expected to be $1.9 billion in 2022, a growth of 13.1%. (IBISWorld, 2022)

The size of the US workers' compensation insurance market is expected to be $57.1 billion in 2022, a growth of 0.5%. (IBISWorld, 2022)

The size of the US entertainment insurance market is expected to be $24.9 billion in 2022, a growth of 6.7%. (IBISWorld, 2022)

The size of the US pet insurance market is expected to be $3.7 billion in 2022, a growth of 15.2%. (IBISWorld, 2022)

Insurance Agent Trends and Statistics for 2024 (2024)

FAQs

What percentage of insurance agents are successful? ›

An insurance agent can find success when they set reasonable expectations, develop a robust support system, and focus on putting their customers' needs above their own. It is estimated that new insurance agents experience a 30% to 50% success rate, with this figure gradually dropping over time.

Will insurance agents be needed in the future? ›

Independent insurance agencies are not going away. The human touch will remain crucial, especially when dealing with complex insurance products that require nuanced understanding and personal advice.

Why do most life insurance agents quit? ›

Failure to work hard is one of the top reasons people in this industry want to call it quits. While it's true that this job isn't easy, it's also true that it can be very rewarding when you allow it to be. As an insurance agent, you have daily opportunities to change your clients' lives for the better.

What is the hardest part of being an insurance agent? ›

The hardest part of being an insurance agent often revolves around the constant need for lead generation and sales. Many agents struggle with the cold calling aspect, where rejection is frequent, and maintaining a steady stream of new clients can be challenging.

Which insurance agent makes the most money? ›

While there are many kinds of insurance (ranging from auto insurance to health insurance), the most lucrative career in the insurance field is for those selling life insurance.

What is the failure rate of insurance agents? ›

The Key To New Agent Insurance Sales Success! Dear Friends, Around 80% of new insurance agents hired by independent marketing organizations fail and quit within their first 12 months of getting their license. And then within 5 years, 80% of the remaining new insurance agents will struggle and quit!

Will insurance agents be around in 10 years? ›

Highlights: Key Facts About Insurance Agents in 2024

On average, 57.9% of first-time insurance exam takers pass the test. Insurance agents make on average $51,936 per year. The average age of an Employed insurance agent is 45.9 years old. In the next 10 years, the number of insurance agents is expected to grow by 8%.

Will insurance agents be replaced by AI? ›

While AI undeniably enhances efficiency and optimizes processes within the insurance sector, the essence of the insurance agent's role is, and will remain, inherently human.

Are insurance companies trying to get rid of agents? ›

Agents Are Here to Stay

Agents remain relevant to both insurance companies and to consumers. They make a huge difference for both sides: Agents help clients choose the plans that fit their needs. Agents are aware of more products than consumers are.

Why do 92% of insurance agents fail? ›

First, let's look at the most common reasons new agents fail in the first year: Inadequate training - Many IMOs will give a new agent a crash course in selling insurance. They do not work to understand the agent as an individual in order to know the strengths and weaknesses of the agent.

Why are insurance agents so rich? ›

One of the primary reasons insurance agents can accumulate wealth is their commission-based income structure. Unlike salaried employees, agents earn a percentage of the premiums they sell to clients. As they build a client base and generate more sales, their income potential increases.

Why is it hard to sell insurance? ›

The state has been particularly battered by the dual forces of nature and economics — wildfires fueled by drought and, more recently, flooding have led to significant losses for insurers, prompting many to exit the market or drastically adjust their offerings. For Harper, the job's emotional toll is palpable.

Which insurance license is hardest to get? ›

Each insurance licensing exam presents its own challenge. Between Life and Health, students say that the Health insurance exam is the more difficult. Health insurance policies are simply more complicated than life insurance policies. The Property insurance exam is easier than the Casualty insurance exam.

Can a insurance agent be a millionaire? ›

If you have a great work ethic and are willing to place yourself out there to establish relationships with clients, you will get more opportunities to earn a higher income. Selling insurance may even make you a millionaire.

What makes a bad insurance agent? ›

Misrepresenting what's in your policy: Agents should be well-versed in the policies they sell. An agent makes a material misrepresentation when they lead you to believe you're covered for something not included in the policy.

Is it hard to be a successful insurance agent? ›

Selling insurance can be a lucrative proposition, with relatively high-paying commissions and a high degree of autonomy with flexible work hours. However, it is not an easy job. You can expect a high rate of customer rejection, stress, and attrition rate.

How many insurance agents fail in the first year? ›

In fact, many agents new to insurance are fearful, knowing they face a high risk of failure. How many agents quit selling insurance? There isn't an exact number. But we figure somewhere between 90% and 95% of agents quit in their first 12 months of receiving their license.

Do life insurance agents really make a lot of money? ›

Annual income for a life insurance agent can vary from as little as $28,000 per year to as much as $125,000 per year. How much money you can make selling life insurance will depend on a variety of factors, including your own ability to convert leads to customers, as well as the area in which you live.

How stressful is it to be an insurance agent? ›

Insurance Agents are often expected to be available around the clock to meet client demands, which can lead to unpredictable work hours. The pressure to be constantly accessible for client inquiries, claims, and emergencies can encroach upon personal time, making it challenging to disconnect and recharge.

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