Insights (2024)

FAQs

How do you give good insights? ›

It helps you understand what and why something is happening. Insight helps you make better predictions of what might happen in the future and make better decisions. Those predictions could be around how certain trend lines are going to move into the future, or why certain segments will continue or be different.

Now I feel that advice is me telling you what to do but I would rather share insight where I can ask you questions and you come to the answer. The solution is within you but it just needs to be uncovered because it is your situation and you know it best.

Gary Klein writes in his book – “Seeing what others don't” that Contradictions, Connections, Coincidences, Curiosity & Creative desperation are the triggers for insights.

Key insights outline the actionable steps your organization should take based on the findings you discover from your research. They're declarations that raw data can support, whether quantitative or qualitative. In market research, key insights often describe the “why” behind your target audience's motivations.

Tips to Identifying Great Insights

Integrate and Aggregate Diverse Information To Look for Commonalities – A great insight is a triangulation of learnings that leverages the research at hand, combined with the experience acquired by a moderating consultant with years of target, category, and cross category experience.

1. : understanding or awareness of one's mental or emotional state or condition. 2. : immediate and clear understanding (as seeing the solution to a problem or the means to reaching a goal) that takes place without recourse to overt trial-and-error behavior.

Some common synonyms of insight are acumen, discernment, discrimination, penetration, and perception. While all these words mean "a power to see what is not evident to the average mind," insight suggests depth of discernment coupled with understanding sympathy.

According to the three-process theory, intelligence plays a large role in insight. Specifically, insight involves three processes that require intelligence to apply them to problems: selective encoding. focusing attention on ideas relevant to a solution, while ignoring features that are irrelevant.

How do we gain insight? ›

The insight process is simple: We observe our situation (physically or mentally), we filter out the noise, and then our minds make connections and realizations.

One strategy for writing an engaging personal insight essay is to focus on a specific moment, challenge, or turning point in your life and what it revealed about you, your values, or your growth.

They must be truthful, without being too obvious. They must be empathetic, without being presumptuous. Good insights must be compelling, without being preachy. They must be truthful, without being too obvious.

(the ability to have) a clear, deep, and sometimes sudden understanding of a complicated problem or situation: insight into It was an interesting book, full of fascinating insights into human relationships. Synonym. understanding (KNOWLEDGE)