Infographic: Cashing in on Free-to-Play Games (2024)

Free-to-Play Games

Coinciding with the rise of smartphone games, the video game industry has witnessed a trend towards games that are free-to-play and at the same time not really free. Games like Fortnite, Pokémon Go or Candy Crush can be downloaded and played for free but charge players for additional content or features that really make the game worthwhile.

Based on the notion that smartphone users wouldn’t be willing to spend a lot of money upfront on casual games, the idea of making them free to access and only charge players once they're hooked quickly caught on, and today most major game studios apply the so-called freemium model when it comes to mobile or online games.

And it’s working: according to SuperData, a Nielsen subsidiary specializing in digital games, free-to-play games generated $87.1 billion in revenue worldwide last year, accounting for 80 percent of digital games revenues (incl. premium console and PC games distributed digitally). As the following chart shows, mobile games account for the lion’s share of free-to-play revenues, followed by PC games and console games, where the freemium model is not very common.

Infographic: Cashing in on Free-to-Play Games (1)

Felix Richter

Data Journalist

[email protected] +49 (40) 284 841 557

Infographic: Cashing in on Free-to-Play Games (2)

Infographic: Cashing in on Free-to-Play Games (3)

Description

This chart shows worldwide revenue generated with free-to-play video games in 2019, by platform.

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Felix Richter

Data Journalist

[email protected] +49 (40) 284 841 557

Infographic: Cashing in on Free-to-Play Games (14)

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Infographic: Cashing in on Free-to-Play Games (2024)

FAQs

Can you make money from free-to-play games? ›

Advertising: Gain User Attention

Another significant revenue stream for F2P games is advertising. Game developers can display ads within the game, either as banner ads, interstitial ads, or rewarded video ads. These ads allow developers to monetize the attention of players and generate revenue.

Do any free games pay real money? ›

In addition to trivia games, Swagbucks has a library of other fun games that pay real money. You'll find arcade games, word games, card games, and more. Some of these games are free to play, while others require you to pay a small entry fee for the chance to compete for cash prizes in tournaments.

Which 85% of all revenue in the digital game industry comes from free-to-play games? ›

85% of all gaming revenue comes from free-to-play games.

Asian gamers generated the most free-to-play online gaming revenue. European and North American markets generated 80% of premium games revenue. The biggest source of revenue in free-to-play gaming is advertising.

How are free-to-play games monetized? ›

Freemium upgrades and subscriptions are also common ways to monetize. With these models, players can enhance their gameplay experience by purchasing a one-time upgrade or recurring subscription that offers premium features, such as removing ads or providing access to exclusive areas, levels, features, or items.

How do free-to-play games make money without microtransactions? ›

A free-to-play game is a type of video game that can be downloaded and played without a cost. Developers make money through various methods such as in-app purchases, advertising, subscriptions, sponsorships and licensing, paid DLCs, etc.

Which is the best game app to earn money? ›

List of 30 Best Gaming Apps to Earn Money in India
AppRatingInstalls
Dream114.5/5100M+
Rummy Circle4.1/510M+
8 Ball Pool4.5/51B+
MX Player4.3/51B+
26 more rows
Jul 3, 2024

What game has made the most money from in game purchases? ›

In-App Games: A Lucrative Money-Making Strategy

The basic game is often free, but the players can purchase additional features inside the app to enhance their gaming experience. Honor of Kings leads with almost US$1.5 billion in the ranking, surpassing PUGB Mobile at number 2 with US$1.1 billion.

What company makes the most money from games? ›

This is a listing of largest video game publishers and developers ranked by reported revenue. Sony Interactive Entertainment is the world's largest video game company, followed by Tencent and Microsoft Gaming.

Which games have the highest revenue? ›

Top Grossing Games of All Time
  1. 1 – Space Invaders. Released 1978. $30,000,000,000 grossed. ...
  2. 2 – Pac-Man. Released 1980. ...
  3. 3 – Dungeon Fighter Online. Released 2005. ...
  4. 4 – Street Fighter 2. Released 1991. ...
  5. 5 – Fortnite. Released 2017. ...
  6. 6 – Honor of Kings. Released 2015. ...
  7. 7 – PUBG: Battlegrounds. Released 2017. ...
  8. 8 – Lineage. Released 1998.
May 12, 2024

Is it illegal to play games that cost money for free? ›

If you don't have permission from the owner, downloading music, games, movies or TV shows for free that you would normally pay for can break the law – it is illegal downloading.

What is the free-to-play business model? ›

F2P is a model which allows games to be downloaded and played for free; therefore, pushing game developers to monetize through cosmetics, battle passes (seasonal achievements), DLCs (downloadable content), or advertising.

How do freemium games make money? ›

Freemium. Freemium games let players experience most of a game for free, but they require payment to access some content. Transactions to access this content are called in-app purchases (IAP). Players will only purchase additional content if they play the game regularly and see value in the purchase.

Are free games profitable? ›

But beware that game developers make games not only to entertain you but to make some money as well. That's why many free-to-play games are only free to a certain extent. The more you play such a game, the harder it gets to advance further without purchasing some virtual in-game resources for real money.

Is it true that you can earn money by playing games? ›

Video games rarely pay you directly. However, you can win real money by playing in video game tournaments, farming out characters you've leveled up, or becoming a Twitch streamer. In one extreme case, superstar gamer Tyler Blevins, known as Ninja, has made about $10 million from playing online video games.

What game app really pays you instantly through PayPal? ›

Like Mistplay, Money Well is another popular gaming Android app that pays instantly to PayPal. With Money Well, you earn points for downloading and playing new games. You can then cash out instantly to PayPal at only $0.50, which is a very low cash out requirement. Money Well also lets you redeem various gift cards.

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