nvest India paints a bright picture for India's e-commerce future, predicting a surge to a massive $325 billion by 2030. This growth coincides with a digital economy reaching a staggering $800 billion in the same timeframe.
According to Invest India, India boasts the world's second-largest
internet user base
with a whopping 881 million users. This positions India to become the third-largest
online retail market
by 2030, fueled by a rapidly expanding internet user base and a flourishing digital economy.
The report anticipates a future where India leads the online shopping charge, with an estimated 500 million shoppers by 2030. This significant growth is attributed to several factors:
Soaring Internet Access: Invest India highlights the rising
internet penetration
, with an expected 87% of Indian households having internet access by 2025. Mobile internet usage is particularly strong, with a significant increase in access duration.
Growing Online Shopper Base: The number of online shoppers is projected to climb, with a strong growth rate in both rural and urban areas.
Affordable Data Prices: India's incredibly affordable data plans are a major driver, bringing more people online and fueling e-commerce adoption.
The report goes on to explore other key drivers of this e-commerce boom, including rising smartphone users, the dominance of Unified Payments Interface (UPI) in digital transactions, and the increasing availability of local language content.
Invest India also emphasizes the shift towards rural-driven e-commerce, with a significant portion of demand expected to come from tier 2-4 towns and rural areas by 2026. Government initiatives and the rise of quick commerce further support this trend.
Overall, Invest India's report presents a compelling vision of India's transformation into a global e-commerce powerhouse by 2030. The confluence of a growing internet user base, affordable data access, and a supportive digital infrastructure paves the way for this exciting future.
