Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was 123 billion U.S. dollars in 2024. This number was estimated to reach 300 billion U.S. dollars by 2030.
E-commerce platforms
The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. Flipkart and Amazon were the leading e-commerce retailers in the country. Moreover, electronics and apparel are the most popular shopping categories among Indian consumers.
Growing trend of e-commerce
Increasing growth in the e-commerce industry is attributed to several reasons. Digitizing the economy and provision of affordable internet are a few of many reasons that boosted the growth of digital sales in India. In 2024,e-commerce sales across India were estimated to increase by over 19 percent. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user exceeded 85 U.S. dollars.
