Here are some tips to start working real estate from home in your pajamas.
Before 2020, many people in the United States were already working from home. Now, others have been forced to explore this option.
One of the industries that makes it easy to work from home is real estate.
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Getting Started with Working Real Estate from Home
Even though you are working from home, you still need to have the mindset of a professional.
This means that you also need to acquire the credentials that go with it like a license.
There are of course a few real estate license requirements you need to fulfill first.
Exact licensing requirements vary by state.
Check your state’s website for the most current information.
Then, start studying.
Before you take the real estate exam, you have to fulfill a certain number of hours of pre-license education. You also must possess at least a high school diploma.
Building a Consumer Base
While you are studying, you can start building a consumer base.
Your success as a real estate professional is going to depend on who you know.
You do not have to build the largest consumer base, but you do need to build a Rolodex of motivated buyers and sellers.
Go online at home and find out if there are real estate networking groups for professionals in your area.
The Chamber of Commerce is a good start.
Do some research on the real estate market in your area, too. You can begin to understand what is motivating the buying and selling around you.
Set Up Your Home Office
Someone who wants to work from home has to possess an entrepreneur’s mindset. Even though you are going to run your real estate business from your home, you have to remember that you are working. So, you’ll want to make sure that you set up your home office.
Here are great tips and products to make your home office perfect.
A reliable computer, internet connection and printer are a good start.
You are also going to need a solid consumer relationship management program.
The number of CRMs available for purchase online seems endless.
You can narrow down your options by setting up a budget, looking up the ones that focus on the needs of real estate professionals and your familiarity with the software.
Embrace Video and Social Media Marketing
Video is the most powerful marketing tool these days for any industry, especially for working real estate. So get comfortable and confident with the camera. Here are some great on camera tips from experts.
Use videos to market your business, sell homes and make money online.
Since most people don’t have a big attention span, it’s best to keep the videos short and sweet.
Also, social media marketing is essential these days. You can use Facebook ads, learn Pinterest and use YouTube to post your videos.
Social media advertising is an awesome way to get your real estate listings in front of your target audience and community.
Start a Real Estate Blog
Another great way to stand out from other realtors is by starting a real estate blog of your own.
You can reach a bigger audience through your blog.
Make your blog posts relevant and SEO optimized to rank on Google.
SEO stands for search engine optimization and without that, your blog posts are useless for Google.
Here are the essential SEO tips you need!
It’s so easy and affordable to start a blog these days.
Make sure you have a great email marketing service like this or better yet, invest in one-stop-shop business platform like I do here.
You will also need a beautiful theme and here are some nice options for you.
For your accounting needs, try this for free here.
Here are some moreblogging tools and resources I personally use to run my six-figure blog.
Make your blog posts evergreen and helpful for years to come!
Write blog posts that would be helpful for sellers and buyers from a real estate perspective.
Use Legal Contracts to Protect You
Obviously, you are going to use legal contracts to protect you as a real estate agent.
You are going to need a buyer and seller contract depending on who you are representing.
But aside from that, you will also need additional legal contracts such as:
- A Freelance Contract to hire freelancers or independent contractors to help you. This could be your real estate virtual assistant working from home helping you with your business. Learn more here.
- A Confidentiality Agreement that you’d use with any freelancer you hire or anyone you share your real estate business information with. This legal contract protects your business information from being stolen or misused and also prevents the other person from becoming your competitor! Learn more here.
- A Media Release Agreement that you’d use to release you from legal liability in situations where you are going to use someone else’s name, photo, video, etc in your business promotions. Learn more about this agreement in this post.
Check out the complete list of legal contracts in my online store here.
As a business lawyer, I have worked with thousands of entrepreneurs in all different niches so let’s talk if you need help starting or running your business legally!
Need something custom made for your real estate business then set up a 30 minutes call with me here.
Final Thoughts: Working Real Estate From Home
Working real estate in your pajamas is very much possible.
Preparing for the venture, getting licensed, embracing video and social media marketing, setting up your home office, starting a real estate blog, and finally protecting yourself with the right legal contracts in place will put you in a position to succeed.
Are you ready to start your own business from home? Learn more about how to protect yourself and your business legally with my free legal guide!
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