How To Set Your Investment Goals | Bankrate (2024)

More than half of American workers say they’re behind on saving for retirement, according to a recent Bankrate survey. For many people, retirement is the ultimate financial goal, so why do so many fall short? One reason may be a failure to set clear investment goals and stick with them over time.

It’s hard to reach your goals if you don’t know what they are in the first place. While it might be intimidating for some new investors to get started, identifying your top goals helps make it more likely that you’ll achieve them.

Here are four tips for establishing investment goals and choosing investments that will help you achieve them.

Know what matters the most to you

Before you start setting specific investment goals, you’ll want to spend some time thinking about what’s important to you. Do you plan to have kids? When do you see yourself retiring? Thinking through questions like these will help you determine what matters to you and what doesn’t.

From there, you can start identifying your investment goals, which is any event in your life that you’ll need to save and invest for in order to meet. Buying a house, weddings, having children and retirement are all common examples of investment goals. Here are some steps to help you identify and achieve your goals.

1. Decide what your top goals are

Everyone’s goals will be slightly different based on their unique circ*mstances. Identifying what yours are will help you prioritize your savings toward the most important areas of your life.

One popular way to think through goal setting uses the acronym of SMART. Here’s how it works.

  • S – Specific: Goals should be detailed and clear.
  • M – Measurable: Makes goals easier to track and determine if you’re on target or falling short.
  • A – Achievable: You should have the ability to reach the goals.
  • R – Realistic: Goals shouldn’t be far-fetched dreams.
  • T – Time-based: When do you expect to meet your goals?

2. Group your goals based on how far out into the future they might go

Once you’ve identified your most important goals, it’s helpful to segment them into different time horizons, which will help you select which investments fit best with each goal.

Short-term goals: Goals that fall into this category are likely to be things like a vacation, down payment on a car, or other events likely to occur in the next couple of years.

Medium-term goals: These goals are likely to be a bit larger and may require more time in order to meet them. Goals that are in this category might include a down payment on a house or even a wedding, depending on how big you want it to be.

Long-term goals: This category of investment goals includes what most people think of when they think about investing: retirement. If you’re just starting out in your career, retirement is likely 30 to 40 years in the future, making it the ultimate long-term goal. Saving for a child’s education would also fall into this category if you have young children and are saving for their future college expenses.

3. Choose investments that align with your goals

Once you’ve identified the time horizon for your goals, you’ll need to determine the best investments for each goal. Using the same investment strategy for different goals won’t make sense because the goals have different time frames. Here are the investments that tend to work best for different goals.

Investments for short-term goals

When you’re investing for events that are going to happen in a few years or even sooner, you’ll want to focus more on preserving your money than growing it aggressively. Money-market funds and high-yield savings accounts are some of the best low-risk investments you can make for short-term goals. You won’t make a lot of extra money, but you can be sure that it will be there when you need it while also maximizing your interest rate compared to what is available through traditional bank savings accounts.

Investments for medium-term goals

For goals that are a little bit further in the future — say three to five years — you might be able to take more risk, depending on your overall risk tolerance. Some may prefer sticking with safer investments like money-market funds and high-yield savings accounts. But for those with a higher risk tolerance, you might be able to earn better returns by allocating a small amount of your portfolio to high-quality stocks through an exchange traded fund, or ETF. Having a portion of your funds in dividend-paying stocks could also help you achieve your goals, but beware that even high-quality stocks can lose value.

Investments for long-term goals

Goals that are beyond five years should be considered long-term, which will allow you to take on additional risk in your investments. Some long-term goals, like retirement, may be decades in the future, which will give you plenty of time to make up for any losses that might occur. For these reasons, stocks are usually the best investment for long-term goals as part of a diversified portfolio.

The easiest way for most people to invest in stocks is through an online broker, which allows you to purchase a number of different securities. You can invest in a basket of stocks through mutual funds and ETFs, but be careful not to pay too much in fees. Index funds that track broad market indexes such as the have proven to be solid long-term investments, earning roughly 10 percent annualized returns, historically.

Target-date funds can also be a good fit for goals with specific dates in mind. These funds are labeled with the desired year in which the goal will be met and then invested with that time horizon in mind. For example, a 2050 target-date fund will be invested relatively aggressively today and then gradually shift its asset allocation to more conservative investments as time passes and that targeted end date gets closer. These can make sense for retirement goals or saving for a child’s college education.

4. Do an investment goal check-in periodically

Make sure to review your investment goals occasionally and make sure they still line up with your future plans. It’s normal to have goals change and you’ll want to adjust your investments when that happens.

It’s also important to adjust your investments as time passes and what were once medium or long-term goals become short-term goals. It doesn’t make sense to have all your money in stocks if you’re planning to retire in a couple of years. This periodic review can help make sure your portfolio is properly aligned with your goals and ability to take risks.

Bottom line

Figuring out your investment goals is an important first step toward achieving them. Think through what you see for yourself in both the short- and long-term and then invest based on those time horizons. Remember to review your goals at least once a year and adjust your portfolio accordingly. Staying disciplined and sticking to your plan is a great way to ensure your goals are met.

For those who prefer to let someone else handle their investments, robo-advisors can be a great way to access top-notch portfolio management at a reasonable cost well below that of traditional financial advisors. You can even get features like automatic portfolio rebalancing and tax-loss harvesting.

How To Set Your Investment Goals | Bankrate (2024)

FAQs

How To Set Your Investment Goals | Bankrate? ›

Figuring out your investment goals is an important first step toward achieving them. Think through what you see for yourself in both the short- and long-term and then invest based on those time horizons. Remember to review your goals at least once a year and adjust your portfolio accordingly.

How do I decide my investment goals? ›

Step by step: Setting investment goals
  1. Goals: Consider your reasons for investing. ...
  2. Risk: Consider how much you're willing to risk. ...
  3. Timescale: Decide how long you want to invest for. ...
  4. Strategy: Make an investment plan. ...
  5. Mix it up: Build a diversified portfolio.

What is the 10 5 3 rule of investment? ›

The 10,5,3 rule will assist you in determining your investment's average rate of return. Though mutual funds offer no guarantees, according to this law, long-term equity investments should yield 10% returns, whereas debt instruments should yield 5%. And the average rate of return on savings bank accounts is around 3%.

How much money do I need to invest to make $3,000 a month? ›

If the average dividend yield of your portfolio is 4%, you'd need a substantial investment to generate $3,000 per month. To be precise, you'd need an investment of $900,000. This is calculated as follows: $3,000 X 12 months = $36,000 per year.

What is a good investment goal? ›

Retirement. Retirement should always be the first investing goal on your list. But if you've got that covered, you probably have a bunch of other goals you want to reach.

What are the six 6 criteria for choosing an investment? ›

Learn more about these 6 keys to better investing:
  • Leverage the power of compound interest.
  • Use dollar-cost averaging.
  • Invest for the long term.
  • Take your risk tolerance level into account.
  • Benefit from diversification and strategic asset allocation.
  • Review and rebalance your portfolio regularly.

What are the three key areas in setting investment goals? ›

Time horizon, risk tolerance, and liquidity needs

There are three key areas you'll need to consider in setting investment goals. You'll need to think about each one not only in terms of an individual goal, but in terms of your overall finances.

What is the 70 20 10 rule for investing? ›

It indicates an expandable section or menu, or sometimes previous / next navigation options. It's an approach to budgeting that encourages setting aside 70% of your take-home pay for living expenses and discretionary purchases, 20% for savings and investments, and 10% for debt repayment or donations.

What is the 80% rule investing? ›

In this case, many investors will find that roughly 20% of their investment holdings will lead to about 80% of their growth. While these percentages won't be exact, the general rule applies that a small number of your investments will result in the most growth.

What is the 30 30 30 rule in investing? ›

One of the most popular rules, the 30:30:30:10 rule, can be applied both in terms of income planning, as well as pension planning. The income planning version says that you put 30% of your income towards day-to-day expenses, 30% towards investments, 30% for retirement savings and 10% for emergency expenses.

What if I invest $200 a month for 20 years? ›

Investing as little as $200 a month can, if you do it consistently and invest wisely, turn into more than $150,000 in as soon as 20 years. If you keep contributing the same amount for another 20 years while generating the same average annual return on your investments, you could have more than $1.2 million.

How much do I need to invest to make $1 million in 5 years? ›

Saving $13,000 would leave you with $3,000 a month to meet all your expenses—a perfectly reasonable number for many singles, and even some couples. Saving and investing $13,000 a month with a 10% annual return would allow you to become a millionaire in just over five years.

How much do I need to invest a month to become a millionaire? ›

If you are starting from scratch, you will need to invest about $4,757 at the end of every month for 10 years. Suppose you already have $100,000. Then you will only need $3,390 at the end of every month to become a millionaire in 10 years.

How do I determine my investing goals? ›

Ask yourself what you want. List your most important goals first. Decide how many years you have to meet each specific goal, because when you save or invest, you'll need to find an option that fits your time frame. Here are some tools to help you decide how much you'll need to save for various needs.

What is considered a very good return on investment? ›

What is a good ROI? While the term good is subjective, many professionals consider a good ROI to be 10.5% or greater for investments in stocks. This number is the standard because it's the average return of the S&P 500 , an index that serves as a benchmark of the overall performance of the U.S. stock market.

What is the best ROI for investment? ›

General ROI: A positive ROI is generally considered good, with a normal ROI of 5-7% often seen as a reasonable expectation. However, a strong general ROI is something greater than 10%. Return on Stocks: On average, a ROI of 7% after inflation is often considered good, based on the historical returns of the market.

How do you determine investment objectives? ›

Investment Objectives – Setting Investment Goals
  1. What is the purpose of your money? ...
  2. How much time do you have until you need this money? ...
  3. How much risk are you willing to take to achieve above-average returns? ...
  4. Do you want your money to grow or do you want to preserve its current value? ...
  5. Where do you want your money?

What are the 3 criteria to consider when choosing investments? ›

3 Concepts to consider when choosing investment options
  • Investment types. Start by understanding the four most common investment options and comparing their risks as well as their potential for return. ...
  • Investment risk and return. ...
  • Your time horizon.

How do you decide your financial goals? ›

Setting Financial Goals: 6 Simple Tips to Setting Financial Goals for your future
  1. Work on a budget. ...
  2. Know what is important to you. ...
  3. Categorise and break down the objectives. ...
  4. Create a separate Savings Account. ...
  5. Invest smartly. ...
  6. Track your progress. ...
  7. Financial goals done right.

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