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Part 1 in our series on how to set up an online shop is going to deal with the selling of digital products online. I’ve trialed several ways on my own sites and settled on one particular plugin which has worked flawlessly and checked all the boxes for me – and I think it will for you too.
In many ways, selling digital patterns is the easiest place to start. There is no stock control, you sell as many as you like – or as many as you can! There is no postage charge to account for, nothing can be lost in the mail, no returns. But you do want a straight forward system that can collect your orders, collect your payment and deliver your goods seamlessly.
The ideal system will work while you sleep and deliver the ordered digital goods to your customers immediately so that when you wake, there is nothing to do except check your email to see how many orders you had and rub your hands as you check your ever increasing balance in your PayPal account.
Well, that is the theory anyway. How can we make that work without an awful lot of coding and effort?
How to Sell Digital Products Online
Firstly, let’s look at the sort of digital products you might want to sell:
- E-books, reports and information
- Downloads for crafty items such as sewing patterns
- Printables such as kids party packs or checklists
- Graphic designs such as scrap-booking graphics
- Photos and art-work
- PDF files
- Software
- Zip files
- All the downloads you usually sell on Etsy
- and more….
What functions and features might you need:
- Collect payments by PayPal
- Send files purchased automatically
- Accept and process discount codes and coupons, including advanced coupons that apply only to certain products
- Ability to charge different prices for different versions of the same product i.e. different usage licences
- Ability to bundle individual products together i.e. Buy this e-book, get this one half price
- Report and export sales data and customer info
- Easy to use interface for both you and your customer
- Easy to customise checkout process and emails
- The easier it is to set up the better!
- Excellent (and free) customer support if you need it
- A full suite of tutorials to get you up and running
- Expandable to include lots of additional features if you grow, such as an affiliate scheme, custom themes, points and rewards schemes and SO much more…
That’s a lot to ask for, and an awful lot to expect for free. But I’m happy to say after a lot of trial and error, I found a product which is PERFECT if you want to sell digital products.
Easy Digital Downloads is 100% free to download and use and SO simple that it really can be up and running in just a few minutes. Any file that you can upload to your media manager can be accessed and sold via Easy Digital Downloads, payment collected and the links delivered automatically. It really is a passive money making machine – or it can be if you have a great range of digital products to sell!
You can see this plugin in action on Blogger to WordPress where I use it to deliver information packs to people who sign up for both my free and paid-for website services. This really only uses a small fraction of the functionality of the plugin. I just use it in a very simple way, but that’s sometimes all you need to do – the simplest way is usually the best way.
In this case, I’m not even selling a product. I’m actually selling a service, but I use the system to collect my orders, any payment if appropriate, and then send information packs and documents to my customers automatically and immediately. It saves me SO much work! But I could just as easily be using Easy Digital Downloads to be selling an e-book.
In fact, let’s do just that! I’ll set it up and sell an e-book and you can see how easy it is to do for your own WordPress site.
How to Set Up Easy Digital Downloads
Using Easy Digital Downloads, you could have the plugin installed, set up your first product and be ready for your first sales within 10 minutes. It really is that easy! Of course you would probably want to spend more time going through each of the options more carefully, and once you had some products set up, make a nice products page with all of them on. But that’s not difficult either, and the tutorials included with the plugin will walk you all through how to do it in minutes.
They don’t call it EASY Digital Downloads for nothing!
Possible Upgrades
The free version of the plugin is excellent and fully functional. However if you have a very specific requirement or sell a LOT of products to a LOT of customers, maybe at some point you’ll want to consider adding some of the upgraded features to your site. Here are just a few that I think you might find useful for the future:
- Affiliate tracking. Automatically track affiliate referrals and sales and pay commissions. Having an affiliate scheme is a great way to get your products in front of a much wider audience.
- Currency conversion. So your overseas customers can choose to purchase in their own local currency, or even in BitCoin!
- Paypal Advanced Payments. So you can accept credit cards directly to your site.
- Galleries Pro. For creating amazing product galleries.
- Social Discounts. Offer your customers a discount for sharing products.
- Points and Rewards. Purchases earn rewards points which can be redeemed as discounts against future purchases.
- Recurring payments option. For membership and subscriptions.
- Mailing list integration. Automatically add customers to your email lists.
And so so many more add-ons for every conceivable need. Easy Digital Downloads truly will be the best product for you to sell your e-books and other downloadable products online.
Coming up next in our series on Setting Up Shop, is the Do It All Store Front system, an Amazon Store and store for all of your affiliate and 3rd-party products.
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28 Comments
Happier Than A Pig In Mud
January 29, 2014@6:26 amThanks for all of the great information Deby, I know it’s a lot of work! My question has to do with your “you may also like” feature. Would you mind letting us know what one you’re using and is it WordPress specific? Linkwithin doesn’t seem to be updating any more (just showing random posts) and I’m looking for an alternative. Thanks:@)
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- Deby at Moms Make Money
January 29, 2014@7:11 amI am using Nrelate – yes, its only for WordPress. I’m very happy with it.
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- Divya
January 29, 2014@8:58 amNice, I have been thinking about writing some basic ebooks and template on design and was wondering how I could sell them apart from etsy. will bookmark it ad surely try…thanks
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- Deby at Moms Make Money
January 29, 2014@5:55 pmYou’ll be pleasantly surprised with how easy it is to use. You can be up and running with selling a product within a post, or on a page gallery full of products. Drop us a link when you get something set up so we can take a look at your hard work.
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- donnajsanchez
October 31, 2014@10:50 amWould you please tell me how and where to find the images needed for ebooks, (especially those related to preschoolers)? I’ve created a wonderful early literacy curriculum and find that getting the right images is a challenge. I would really like nursery rhyme and bible images. Thanks for your help!
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- Deby at Moms Make Money
November 4, 2014@8:28 amIf you are writing your own books, then really you should try to include your own images. Most of the free images you find online are going to come with some restrictions as to how and where they can be used, and you could get in serious trouble if you use an image without the correct permission, potentially sued for a lot of money. You are better off playing it safe under these circ*mstances and buying images to use with the correct licencing – I use Dreamstime, and you can buy a package with them to cover all the images you might need.
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- Tammy
January 30, 2014@9:53 amThank you, thank you for this article. I have been doing some research for selling our digital items on my blog and you have answered a lot of questions. Pinning for future reference. Thanks so much.
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- Andrea Fogleman
January 30, 2014@8:16 pmThanks for the advice! I need something like this for my new WordPress site.
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- Brooke
January 31, 2014@11:09 amThanks again, Deby! Something I’ve been wanting to look into, but haven’t been sure where to start. Loving this series! Thanks so much!
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- Evie
February 1, 2014@6:37 amHello Deby:):)
very very useful! as always:) Thank you:)
Deby…if I can ask you something…I am making doll clothes and in that section I am really good…
I was thinking to sell some of my patterns but ..I am not sure have to make patter itself…in pdf..
any advice? best wishes EvieReply
- Deby at Moms Make Money
February 1, 2014@12:26 pmI use a program called Serif Draw to design my sewing patterns and then its a bit of a complicated process, but I save as a jpg, upload into photoshop and from there I split the jpg into sections and save each one as a PDF page. Then I use PDF SAM to join all the individual PDF pages into a single document. Its a lot of work, takes me hours. But when I started out, I simply hand-drew the patterns onto a large sheet of paper. Then cut them up into smaller pieces and scanned each one and saved as a PDF. Will at least get you started while you learn about how to draw patterns online. Good luck with it Evie – your doll clothes are awesome.
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- Jen
February 1, 2014@7:10 amMore great advice! I’m on the verge of writing an e-book and collecting this type of information – thanks so much for sharing.
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- Deby at Moms Make Money
February 1, 2014@12:27 pmEasy Digital Downloads will be perfect for selling e-books. Quick and easy to set up and free. Can’t get any better than that!
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- Zuni
February 12, 2014@10:42 pmHi, Deby. I think this might be a good place to fit my question in. One concern I’ve had controlling the number of downloads, so if someone pays for one download of my ebook, does Digital Download allow only one download? I don’t want it to be passed around the office when they’ve only paid for one. thanks for all the great information! ~Zuni
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- Deby at Moms Make Money
February 13, 2014@8:13 amYes, you can restrict the number of downloads. But of course once someone has a PDF copy of your book on their computer, they can then email it to people as an attachment and that can’t easily be stopped. You could add a password protection but that only offers limited protection. There may be further levels of security you can add, but its not something I’ve ever investigated.
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- Jill @ Called To Be A Mom
February 1, 2014@2:55 pmI’m so glad you are covering this. I am just starting to work on selling digital products. I will be following this!
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- Marti @ SewliciousHomeDecor
February 2, 2014@11:56 pmThanks for the tips and for sharing it with us! Pinned to the party board.
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- TheUnextreme
February 3, 2014@9:08 amThese are great tips! I honestly never thought of doing this. So happy to have found you! Pinned this from Pin It Monday Hop! 🙂 Have a great week!
Emily
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- Jen
February 4, 2014@11:14 amThank you for the advice! I’m just starting out, so this will definitely come in handy. I’m subscribing and following on Pinterest. Thanks again!
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- Kimberlee
February 4, 2014@9:22 pmDeby – thanks for this useful info. I have been wanting to sell my digital patterns on my website or blog but have not gotten around to figuring it all out yet. This is very helpful.
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- Deby at Moms Make Money
February 5, 2014@7:30 amIt would be perfect for selling patterns Kimberlee. Good luck with it.
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- Karen Gilbert
November 4, 2014@1:32 amFabulous information Deby. This is the type of info I need to get my stamping and scrapbooking classes out there
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- Jann from Newton Custom Interiors
April 19, 2015@3:29 pmDeby, are you still happy with Easy Digital Downloads? I’m in the researching phase of writing and selling an e-book, and wondered if you were still using this or another company? Thanks!
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- Deby at Moms Make Money
April 20, 2015@7:35 amYes, it worked perfectly the whole time I used it Jann. It has a lot of features I never used, but if I were to get into selling the patterns etc from my site, I’d go with this one. Although, I’ve not looked at it for a while – just check on how its dealing with the VAT on digital downloads. I’m sure they’ll have it covered, but just double check.
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- davewhite1
June 15, 2015@5:47 amPlease Deby i want to sell unique short wisdom quotes and it need not be downloaded so i’ll like it to display on the page for the customer to jot down instantly right after the payment. can this be achieved via easydigitaldownloads?
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- Deby at Moms Make Money
June 17, 2015@3:32 pmI’m guessing that it could, you would set up the page as the redirect page once the order has gone through – the thank you for your order page, and on there have the quote that you are charging them for. Or include it in the email receipt perhaps. Either way, its a very unique business idea. Have you tested it to see if anyone would pay for something like this?
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- davewhite1
June 19, 2015@4:35 amI haven’t really but i know my target customers would pay for it. Please i’ll still contact you should in case i get stuck while trying to set it up.
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- rosaliem8
March 16, 2018@5:44 pmI know this is an old post as I am now in 2017 but EDD has changed and the pages do not set up. I set the pages up but they still do not work and I do not get a shortcode. Is there anything you can suggest?
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Happier Than A Pig In Mud
Deby at Moms Make Money
Tammy
Evie
Jen
Marti @ SewliciousHomeDecor
davewhite1
rosaliem8