With a staggering 2.9 billion active users in 2021, Facebook presents a vast opportunity for businesses to reach a wide audience. By utilizing Facebook Ads, you can introduce your brand to this massive user base and potentially attract even more interested customers. Facebook allows crypto-related promotions but imposes certain restrictions. This guide will lead you how to run crypto ads on Facebook in 7 steps to expand your user base.
Step1 to Run Crypto Ads on Facebook: Create a Facebook Ads Manager Account
To begin, establish a Facebook business page if you don’t have one’. Access to Facebook Ads Manager, an essential tool for creating and monitoring your campaigns. Please note that personal accounts cannot be used to run Facebook ads.
Step 2 to Run Crypto Ads on Facebook: Add a Payment Method
Choose your social media page and navigate to the “Payment Method” section.
Facebook supports various payment methods such as Visa Card, Master Card,
UnionPay, PayPal, and AliPay.
Strongly recommend using a CoinW Card, a virtual Crypto Visa card that allows you to deposit cryptocurrencies for both online and everyday transactions with no application fees or monthly fees. It is practical to help you run crypto ads on Facebook and supported in over 176 countries and 50 million merchants worldwide.
Following theSimple 3 Steps to Apply for a CoinW Card:
- Download & Register CoinW:
For Android: https://www.coinw.com/page/download/
For iOS: https://testflight.apple.com/join/SEEmyWBL
- Switch to [Pro] version and pass KYC
- Fill in the application form
For CoinW Card, click “Complete Information” , enter the transaction password, and detailed card information can be viewed.
Then back to Facebook, fill in your name, card number, expired date and CVV.
Step 3 to Run Crypto ads on Facebook — Prepaid Funds on Facebook
It will remind you to approve a temporary hold of funds on your debit or credit card.
Click “Get Started” to set your payment settings.
Then we need to recharge the card with cryptocurrencies by clicking “Deposit” on the card page. It supports deposit with your credit cards through “P2P”.
Enter the amount and confirm recharge. It only takes 2% recharging fees.
Step 4 to Run Crypto ads on Facebook: Apply a Written Permission
If you want to promote a cryptocurrency product for cryptocurrency exchanges or trading platforms, cryptocurrency borrowing or lending, cryptocurrency wallets that offer additional services like swapping or buying, and cryptocurrency mining, you will need to apply for written permission through the provided link: https://www.facebook.com/help/contact/532535307141067. Make sure to include your registered address and license information in the application. Afterward, you will need to wait for approval.
However, if you are promoting tax services, events, education or news related to cryptocurrency (not virtual currency or cryptocurrency wallets that offer additional services), you do not need written permission to run ads.
Step 5 to Run Crypto ads on Facebook: Start a New Advertising Campaign
To initiate a campaign or ad set, pick the desired ad type and click “Create.”
Facebook Ads Manager is user-friendly and designed to simplify the process of choosing a campaign objective. Similar to various social media advertising tools, it’s tailored to match your campaign goals. Ads Manager will prompt you to select an objective from a predefined list. Currently, there are 11 objectives available, but please note that this list might change. Objectives can range from enhancing brand awareness to driving traffic to your online store. Here we take an example to recommend directing traffic to the website.
Decide whether you prefer to allocate a daily budget or a budget for the entire duration of the campaign. While these options might seem straightforward, there are nuances to consider. For instance, selecting the daily budget option means your ad will run continuously throughout the day. Facebook manages your spending to align with your budget, but there’s a minimum requirement of $1 per day for an ad set. Alternatively, with a lifetime budget, your ad runs for a specific period. Facebook monitors your expenditure to evenly distribute your ad exposure within the allocated lifetime budget.
If you are not sure about some details, use A/B Test to see which option is better. In order to achieve the best results, we need to continue to observe the data in the later stage. For example, if you want to know whether a dark background or a light background is more attractive, you can prepare 2 posters and observe which one performs better later. Keeping just one piece of evidence like this allows you to visualize results clearly.
There are six ad formats available, compatible with various devices, allowing you to target specific connection speeds. You can opt for an image, video, or multi-image format based on your preferences. Your choice should align with your initial objective.
For instance, if your goal is to drive traffic to your website, Ad Manager might recommend the “Clicks to Website” option to maximize website visits. Within this option, there are two main formats: Links and Carousels. With the Links format, you can display a single ad, while the Carousel format allows for multi-image display with up to five images at no extra cost.
Step 7 to Run Crypto ads on Facebook: Monitor Analytics and Establish Reporting
Facebook’s current toolkit allows you to integrate a Facebook Pixel on your website. This can be done effortlessly by inserting a basic code snippet, enabling you to monitor the effectiveness of your Facebook Ads.
According to Facebook, key metrics to track include the following:
- Performance: Customize this metric to observe frequency, results, reach, and impressions.
- Engagement: Keep an eye on metrics like page likes, engagement, and post interactions.
- Videos: Track video views and average view duration.
- Website: Measure actions such as checkouts, payment details, purchases, and cart additions.
- Apps: Include metrics such as app engagement and installations.
- Events: Monitor event responses and the cost associated with each event.
- Clicks: Report the total and unique clicks, click-through rate (CTR), and cost per click.
- Settings: Access essential details like campaign duration, ad set name, and delivery information.
By understanding and analyzing these metrics, optimize your Facebook ad campaigns for better results and adjust your strategies based on the campaign reports, ensuring the success of your ads.
In conclusion, running crypto ads on Facebook can be a powerful tool for promoting your business or product. By following the steps outlined, you can set up effective and targeted advertising campaigns to reach your desired audience.
And with the CoinW Card, a VISA card that allows you to recharge with cryptocurrencies, you have a convenient and efficient way to fund your Facebook ads. So don’t hesitate to utilize this feature and unlock the full potential of Facebook advertising for your crypto endeavors!
CoinW Card FAQs:
- What is CoinW Card?
CoinW Card is a comprehensive consumer card that combines cross-border payments, spending, and asset storage. It provides a seamless payment experience for shopping, entertainment, and travel worldwide, is easy to apply for, and is free from card freezes. After recharging with cryptocurrency, it can be instantly converted to fiat currency, ensuring payment security and consumer privacy protection. CoinW Card introduces a new way of simple, convenient, and highly secure financial payments.
2. What can I do with a CoinW Card?
- Receive, store, and exchange currencies such as USDT.
- Use cryptocurrency for everyday payments.
- Open a corporate account and accept cryptocurrency payments.
3. What are the advantages of CoinW Card?
- Instant recharge and immediate usability.
- Simple application and user-friendly operation.
- Global payments with wide coverage.
4. Where can I use CoinW Card for payments?
CoinW Card is accepted in 176 countries globally and can be used at over 50 million merchants, including hotels, restaurants, shopping, and grocery stores. You can use CoinW Card wherever VISA and MasterCard payments are supported, whether it’s online platforms like Google Pay, ChatGPT, PayPal, Amazon, eBay, Facebook, AliExpress, or offline locations like Starbucks, KFC, Carrefour, and more. However, specific usage may be subject to local bank policies, payment regulations, and e-commerce platform policies.
5. Asset custody and security after depositing funds into CoinW Card account?
After depositing assets into your CoinW Card account, they are kept secure in bank accounts.
