Congratulations on creating your first NFT collection, now here comes the tough part – actually selling it. Unless you’re a renowned artist with lots of followers, chances are your unique NFT collection won’t get much recognition if you left it unpromoted, which only further stresses the importance of good promotional campaigns for your NFT collections.
In this article today, we’ll talk about everything related to NFT promotions — from why you should do it, to the best ways you can go on how to promote your NFT collection.
Why promote NFT Collection?
Achieving success without investing—both money and time—into proper marketing is almost impossible in this day and age of AI-generated NFTs.
To sum it down, here’s how promoting your NFT collection can help your NFT project
1. Recognition
Just like the physical art world where getting your first big hit out there can be considered a life-changing point, your newest NFT collection might just be the breaking point that you need to get your name out there.
2. Boost sales
For most NFT artists out there, NFTs are their primary source of revenue for them, and that’s because they have already done their homework and promoted their NFT collections properly.
3. Reach new audiences
Promoting yourself is not just about self-advertising, but also about sharing your talent with the world. It’s not only about being seen by as many people as possible but also about being seen by those who are interested in what you have to offer. If you want to get noticed by people who are looking for artists in their area — or simply by people who are interested in what you have to offer — then promoting your NFT collection is definitely something that should be on the top of your list.
5+ FREE ways to promote NFT collection
Promoting your NFT collection isn’t easy work, but to help you get started on the right track, here are some of the best – both free and paid ways to market your NFT collection out there:
For freeways, what you’ll need to put in the most is your effort, but they’re by no means any less effective or less important than paid ways.
1. Build community & brand
- Using social media
You don’t need a large audience to sell your NFT collection, but what’s important is that you need a dedicated audience who are invested in your work – and regular updates of your collection’s progress are what keep them going.
Start with your social media followers, build your NFT community, and then you can scale it up by writing progress update articles on your own marketplace.
- Participate in local events
When we say "promote," we don't mean just posting on social media or posting something on your website once every few weeks. We mean going out there and making a splash every time!
Whether that means planning a meetup with other artists in your area or taking part in a local art competition, there are many ways to promote NFT collection as an artist (and as an entrepreneur) without spending any money—just by doing what you love.
In this way, you can also have the opportunity to reach people with the same passion for NFTs, which leads to our next point.
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2. Collaborate with other NFT creators
Another way to get yourself out there is to team up with people to get more recognition. Most NFT projects have their own dedicated Discord server and/or Telegroup group, so it would be a good idea to just hang by those groups/servers and occasionally try to talk about collaboration opportunities with them.
Try not to be spammy with links though, as that can easily get you banned.
🔎 For example, NFTify collaborates with Polygon to make an AMA for the community.
3. Listing it on popular NFT marketplaces/directories
If you’re just getting started and don’t have a good community behind your NFT project, listing your NFT collection on aggregated NFT marketplaces and/or NFT directories could be a good starting point.
Big NFT marketplaces such as OpenSea get millions of visitors a day, and the whole process of listing your NFT collection only takes a few minutes of your time. However, since these marketplaces also have thousands of NFT creators trying to get the spotlight, competition can get pretty fierce.
4. Produce quality content related to your NFT collection
Organic traffic is also a great way to measure how big your NFT marketplace is, and a great revenue source for your NFT business.
To generate organic traffic, you’ll need to rank your website on the top page of Google, and that means producing quality content that readers you will be naturally drawn to. If you’re just getting started, the content that you’ll be creating doesn’t even need to be something considered industry-leading – just some updates of your NFT business will do well to drive more trust in visitors.
🔎 A big example of this way of producing content is LarvaLabs – the talented founders of CryptoPunks and Autoglyphs. Despite the limited blog articles that they have, they have managed to produce the necessary & engaging content to let their devoted fans know what they’ve been up to.
5. Run giveaways
With giveaways, you can widen your fanbase by asking them to complete a few conditions in order to participate, effectively allowing you to get discovered by more people.
And since only your effort is required for the creation of your airdrop NFTs, the whole process is essentially free – just some airdrops of your NFTs would do well to motivate more people to get to know who you are and what your NFT collection is all about. Better yet, you can even airdrop a few of the NFTs in your new NFT collection as a kind of a teaser.
📌 Read more: Create airdrops NFT that buyers can join in and claim your free NFTs
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5+ PAID ways to promote NFT collection
With these paid ways to promote your NFT collections, less effort is required to see the results that you want – but everything comes at a cost.
1. Influencer marketing
NFT influencers have what you probably don’t – social proof.
With social proof, people are more inclined to trust what you have to say on the subject – it’s what makes word-of-mouth the most effective marketing strategy there is after all.
To start with influencer marketing, you’ll want to reach out to influencers who are in the same niche as you and already have an existing audience with the crypto and the NFT space. From there, you’ll want to work on a deal with them concerning the budget for the promotion of NFT on Instagram, Twitter, etc, and other details.
Do note that it isn’t cheap to do influencer marketing, as a promotion from top-tier Twitter influencers to promote NFT on Twitter, according to an influencer shill price list leak, would cost you from 1500 - 3000 USD.
2. Do PR articles/interviews
Similarly to influencer marketing, you can also reach out to NFT blogs, websites, podcasts, or YouTube channels for an opportunity to have an exclusive article/interview where you can talk about your NFT project and how unique this next NFT collection of yours is.
To get an idea, browse through the popular news channels and podcasts such as the NFT Catcher Podcast or the Edge of NFT podcast and you’ll get an idea of what to pitch for when reaching out to these channels. On popular NFT news websites such as NFTNow, you can see that they have a dedicated Next Up series for featured NFT projects.
→ On NFTify, for example, we have a Creator Stories series that’s available in both article & video formats, where creators can have the chance to talk about their passion, their NFTs, and what inspired them to take the leap to launch their own NFT marketplace.
3. Do paid featured NFTs drop
You’ve probably seen it – the featured drops in popular NFT marketplaces and crypto websites, as it’s a good way to get your NFT out there in front of interested buyers. These featured spots come at a price and are often located at the part most visible on the website/newsletter.
A few of the currently popular ways to do featured drops are:
- Newsletters: most NFT marketplaces and crypto websites send out weekly newsletters that feature promoted NFTs artworks
- NFT marketplaces: in aggregated NFT marketplaces such as Rarible, you can see the Spotlight section where paid projects/NFTs are promoted and featured
4. Use paid advertising
Set aside a budget for paid advertising is also a good way to maximize your exposure. You can run ads on popular social media channels to promote NFT on Instagram and Twitter and see your NFT project skyrocket.
And since video ads generate higher engagement and have a higher click-through rate, it might be a good idea to do it with short videos where you can tell the story of your NFT project and/or your NFT collection in a teaser-like way.
5. Launch your own NFT marketplace
With the limitations that come with popular aggregated NFT marketplaces, self-owned NFT marketplaces have become a popular approach for NFT creators/entrepreneurs. Having a custom NFT website – whether it be only a store or a full-blown NFT marketplace – brings more freedom and ways to promote your artwork.
With an NFT marketplace of your own, you can, for example, create dedicated pages for your NFT collections and your NFT airdrops, integrate a blog, and employ search engine optimization (SEO) and content marketing to get traffic and increase your exposure – and all of this is measurable with marketing tools such as Google Analytics.
📌 Learn more: Top 4 White Label NFT Marketplaces and The Complete Guide
FAQ about promoting NFT collection
1. Should I only go for the free promotional methods?
If money is an issue, going for only the free promotional methods would do well to put your NFT project over the majority of NFT collections that have no promotions at all.
At the end of the day, it matters that you have tried to put yourself out there and put in the effort to make yourself and your work is known.
2. Should I join an NFT community?
Absolutely! Joining a community of like-minded NFT creators will help you understand more about the NFT space and what it takes to sell your first NFT.
For starters, we recommend joining the NFTify Official Telegram group where you can talk with thousands of more people who are just as passionate about selling NFTs as you are.
3. How much can I expect to get out of selling my NFT collection?
This is a question you can only know the answer to.
However, since the NFT space is a pretty competitive one, we recommend trying to make your NFT collection more valuable first – such as by adding some utility to it – before thinking about revenues.
→ Go ahead & open your NFT stores via: http://nftify.network/
