How To Outperform The Stock Market By 679% (2024)

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Photographer: Edouard H.R. Gluck/Bloomberg News

BLOOMBERG NEWS

If you invested in the DOW during the ten-year period from 2009 to 2018, your portfolio would have increased by 184%. If you invested in the S&P your increase would have been 207%. But if you had invested in the ten companies ranked in Siegel+Gale’s World’s Simplest Brands report, you would have outperformed the average of the major indexes by a whopping 679%!

For the past eight years, Siegel+Gale has surveyed consumers to determine which brands deliver a “simpler experience.” This past year more than 800 brands were considered as they interviewed more than 15,000 customers in nine countries, including the US, Europe, India, Asia, and the Middle East.

The top brands deliver a simple experience that is clear, easy-to-use and is intuitive. They’ve eliminated friction.

This past year’s Global winners:

  1. Netflix
  2. ALDI
  3. Google
  4. Lidl
  5. Carrefour
  6. McDonald’s
  7. Trivago
  8. Spotify
  9. Uniqlo
  10. Subway

In the US, I wasn’t surprised to see the winners:

  1. Lyft
  2. Spotify
  3. Amazon
  4. Costco
  5. Subway
  6. Google
  7. McDonald’s
  8. KFC
  9. Southwest
  10. Zappos

Another way of saying it is that these brands are convenient. Simplicity is “simply” another form of convenience. In my book, The Convenience Revolution, I outlined six convenience principles, the first of which is simply to reduce friction. While that is a part of all six principles, companies like Lyft, Amazon, and Netflix have made it part of their entire value proposition. Reducing friction is another way of saying, just be easy and simple.

Here is where it gets interesting. The stock portfolio is about investing in the top ten companies each year. That means some will fall off and others will roll on. The discipline of dropping and adding the right stocks is what yields the impressive return. (And it goes without saying that the standard disclaimer applies: past performance is not an indication of future performance.)

If you’re not into investing, you’ll still find the stats and facts from the report fascinating, especially if you are a business leader.

  • 55% of people are willing to pay more for simpler experiences.
  • 64% of people are more likely to recommend the brand that delivers a simple experience.
  • The companies that fail to provide simple experiences leave an estimated share of $98 billion on the table. If you look at that stat more optimistically, that means other companies are profiting from the companies that are not so simple to do business with.

Ricardo Saltz Gulko, customer CX expert, gives an example in his recent article about a simple and simplified culture. He compares Aldi, which has made the simplicity list, to Tesco. How complicated can it be to buy ketchup? According to Saltz Guco, in the UK Tesco stocks 28 choices of ketchup, versus Aldi, which sells just two.

What friction can you eliminate? What do you love about Netflix, Amazon, Google, and the other winners you’ve done business with that you might be able to incorporate into your organization? It’s important to realize that your customers aren’t just comparing you to your direct competition. Yes, you compete with your direct competitors, but you are being compared to the companies that provide the easiest and most convenient experience. You are compared to the best service the customer has ever received from anyone and any company. The bar is raised. It’s time to be easy and convenient, or risk losing business to your competitors who are.

David Srere, co-CEO and Chief Strategy Officer at Siegel+Gale sums it up quite well. “The top performers in our study operate in crowded, highly competitive marketplaces. That said, their ability to consistently deliver their brands with simple, compelling experiences sets them apart. Companies will benefit greatly by keeping it simple for customers…or suffer the consequences.”

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Shep Hyken

I am the Chief Amazement Officer at Shepard Presentations. As a customer service and experience expert, I help organizations create amazing customer and employee experiences. My books have appeared on bestseller lists including the New York Times, Wall Street Journal, USA Today and others. In 2008 the National Speakers Association inducted me into their Hall-of-Fame for lifetime achievement in the professional speaking industry.

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How To Outperform The Stock Market By 679% (2024)

FAQs

How to outperform the stock market? ›

To exceed the standard (or outperform the market), the trader realizes that they must look for the profit potential in the market's temporary trends, which means trying to perceive a trend as it begins and predict where it will go in the near future.

What is the best way to beat the stock market? ›

The four simple rules to beating the market
  1. Get your financial house in order. You should only be investing when a few very important boxes can be checked off: ...
  2. Don't "be" the market. There are huge benefits to diversification. ...
  3. Don't pay high fees. The fees you pay for your investments seem so tiny. ...
  4. Invest for the long run.

What is the 1 rule in stock market? ›

Enter the 1% rule, a risk management strategy that acts as a safety net, safeguarding your capital and fostering a disciplined approach to navigate the market's turbulent waters. In essence, the 1% rule dictates that you never risk more than 1% of your trading capital on a single trade.

What percent of traders outperform the market? ›

And the percentage of active managers who do beat the market is usually pretty small – fewer than 8% in most of the cases above over the last 15 years; and they may not sustain that performance in the future.

Can you consistently outperform the market? ›

It is relatively common to beat the market for 1–3 years at a time. That can largely be explained by luck. But the data clearly shows that even professional fund managers are unable to beat the market consistently over a longer period of time, like 10–15 years.

How to outsmart the market? ›

Outsmarting the market usually involves attempting to “buy low and sell high” by analyzing current market trends for inefficiencies or volatility indicators. This is a common strategy used by both portfolio managers and everyday investors alike. It may work sometimes, but it is far from perfect.

How to become a millionaire off stocks? ›

How to Get Rich Off Stocks
  1. Understand Stock Market Basics. The very first step is to understand the stock market fundamentals. ...
  2. Create an Investing Budget. ...
  3. Determine Your Risk Tolerance. ...
  4. Develop an Investment Strategy. ...
  5. Invest in Index Funds. ...
  6. Buy and Sell Individual Stocks. ...
  7. Buy and Hold for the Long Term. ...
  8. Invest Consistently.

What percentage of money managers beat the market? ›

International developed stock fund managers were able to beat their respective indexes in four of the past 23 years, or 17.4% of the time. Meanwhile, emerging markets active fund managers fared even worse. They only managed to outperform in two years, or 8.7% of the time, during these 20-plus years.

Do most financial advisors beat the market? ›

But even the best financial advisors are at the whim of the market. Most professional investors who try to beat the market actually underperform it over a given time period. And those who do manage to outperform the market over one time period can rarely outperform it again over the subsequent time period.

What is 90% rule in trading? ›

Understanding the Rule of 90

According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What is the 80% rule in trading? ›

The 80% Rule is a Market Profile concept and strategy. If the market opens (or moves outside of the value area ) and then moves back into the value area for two consecutive 30-min-bars, then the 80% rule states that there is a high probability of completely filling the value area.

What is the 4% rule all stocks? ›

One frequently used rule of thumb for retirement spending is known as the 4% rule. It's relatively simple: You add up all of your investments, and withdraw 4% of that total during your first year of retirement.

Why do 90% of traders lose? ›

Many traders lose money due to lack of proper education, emotional decision-making, poor risk management, and unrealistic expectations.

How much money do day traders with $10,000 accounts make per day on average? ›

On average, day traders with $10,000 accounts can make $200-$600 per day, with skilled traders aiming for 2%-5% returns daily. So, it is possible to achieve a daily profit of $200 to $600 with a $10,000 account.

Who is the most successful stock picker? ›

"Warren Buffett was generally considered the greatest stock picker of all time.

How to win big in the stock market? ›

  1. Buy the right investment. Buying the right stock is so much easier said than done. ...
  2. Avoid individual stocks if you're a beginner. ...
  3. Create a diversified portfolio. ...
  4. Be prepared for a downturn. ...
  5. Try a stock market simulator before investing real money. ...
  6. Stay committed to your long-term portfolio. ...
  7. Start now. ...
  8. Avoid short-term trading.
Apr 16, 2024

How do you maximize return on stocks? ›

To truly maximize returns, seasoned investors rely on advanced market analysis techniques. This includes both fundamental analysis, which focuses on company performance and industry conditions, and technical analysis, which involves statistical analysis of market activity such as price and volume.

How can I make big money fast in the stock market? ›

One way to earn money quickly in the stock market is to invest in a high-risk, high-reward stock. This means you could potentially make a lot of money quickly, but you also run the risk of losing your investment.

What are the odds of beating the S&P 500? ›

From 2010 through 2021, anywhere from 55 percent to 87 percent of actively managed funds that invest in S&P 500 stocks couldn't beat that benchmark in any given year.

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