How to Make Money Selling Stocks Short (2024)

Tomas Krakauskas

29 reviews20 followers

September 20, 2020

A lot of wisdom and experience about short selling principles is laid out in ~50 pages. The rest part of the book is ~200 pages of pure graphics analysis. The main reason why I really liked the book was that only core ideas and main princles of short selling was discussed. As for the beginner like me this was the main important thing. O'Neil in this book also provides tips how to indetify most overvalued stocks which experience public hype and are perfect candidates for short selling after euphoria ends. For example "look for stocks which recently increased a lot only due to the announced stock split". This is very relevant nowdays (2020 september) when US technology stock are extremely hot and big cap names like Apple and Tesla just recently did stock splits

Susanna

159 reviews4 followers

June 5, 2009

Great book. The title is very straight-forward and concepts are well defined. However, I must warn you that this book is not Stock 101.

In my humble opinion, the weekly charts are hard to understand. There is no explanation about the candles/wicks or how to interpret the Spider chart.

Despite all the hair-pulling confusion, I still enjoyed this book tremendously. Highly recommended for financial traders.

Jason Braatz

Author1 book17 followers

January 5, 2022

Skip this one and go to another short selling book (even if you follow the O'Neil CAN-SLIM stock selection theory). Here's why. The two concepts are short and sweet: sell short when the macro indicators of the market indicate it's a bear market and find those stocks which had heeded to all time highs in the proceeding market.

When this was written, Blogs weren't yet the de facto way of sharing information. However, the content of this book is better suited for a blog article than a whole book on the subject. This also was before the prevalence of Modern Portfolio Theory being written about, so it assumes that the reader hasn't investigated the returns of a reverse-ETF. Those instruments didn't exist when this was written, hence the material is also showing it's age.

I also feel that the book was either written in a hurry or the author (Morales) didn't have as much experience on the matter as O'Neil has had on long-side investing. He uses a first-person voice in some cases to be that of O'Neil, but it's not O'Neil's writing style. Additionally, O'Neil has stated publically that he has not really made money in bear markets.

That all said, there are much better books on this subject, especially of doing a combination short and long investment. Pairs trading theory is a newer yet solid approach to establishing short positions, since the uptick rule and shorter bear markets these days make it much harder to have a profitable trading outcome.

May Ling

1,073 reviews286 followers

September 30, 2016

It is mainly on technicals, which might work for short terms in specific types of markets. However, it will crush you in as many markets. There are a few books that are better on short selling, ins and outs, what to be concerned about, what to take advantage of, etc....

    finance

Ernesto Alcantara

60 reviews

October 1, 2021

A short read! Ha ha ha! Certainly this is half the material of O’Neils “How To Make Money In Stocks”. I guess it assumes that the foundation has been laid in that tittle.

The most important things highlighted in this book are the anatomy of typical short selling opportunities and plenty of historical charts to analyze. With this you must hone your skills to determine when it’s a good time to short a certain stock or just be out of the market for a while.

This entire review has been hidden because of spoilers.

December 22, 2023

This is a book that talks about shorting stocks and using technical analysis to determine when to sell stocks short.
The basis for all the shorting in this book is to be confident that you know when a stock will drop. The book is 80% previous examples of companies and that time in the market when they should have been shorted.

I didn't like that most of the book was just bar charts from dozens of companies with some doodles on when the best time to short was.
I didn't like this as it assumes the reader is a pro at TA, and then spends most of the time preparing the reader to spot 'obvious' signs a stock is going to drop.

Also, the book has examples of stocks that should be shorted going back to the 60's. The topic of this book seems underserved, but this book could be updated to reflect current markets.

Dave

102 reviews2 followers

October 27, 2020

I’ve read and re-read O’Neil’s How to Make Money Selling Stocks Short several times, and each time that I read or review charts included with this book, I find new tidbits that are applicable to my trading decisions.

Investors interested in trading growth stocks, both long or short, should read this must-have book.

    trading

Ibrahim Masud

6 reviews

July 10, 2021

Limited material

This is not long enough to be called a book. It's basically a lot of charts with comments. Not really a book

Landon Brixey

21 reviews

February 11, 2022

Short and sweet! Great primer on how to sell short stocks in the right market environment.

Rc

12 reviews

May 20, 2008

After reading various authors on investing, O'Neil's materials seemed to remain relevant, insightful, and without fluff. Another IBD devotee on a message board mentioned this book as a must read and source for his recent success, so I requested it from the library. It is a short read, with mostly charts of past models of short sells. O'Neil's explanations of why and how to be on the look for proper shorts are only a couple pages long, but should pique your awareness of the other half of investing aside from "buy and hold".

Dee Renee Chesnut

1,529 reviews39 followers

October 20, 2009

Even if you don't sell stocks short, the information is useful for technical analysts for signals on when to get out of long positions.

    2006 investing

John Richards

66 reviews4 followers

July 2, 2016

great diamonds hidden inside

How to Make Money Selling Stocks Short (2024)

FAQs

How to Make Money Selling Stocks Short? ›

When you short a stock, you're betting on its decline, and to do so, you effectively sell stock you don't have into the market. Your broker can lend you this stock if it's available to borrow. If the stock declines, you can repurchase it and profit on the difference between sell and buy prices.

How do you make money if you short-sell a stock? ›

Short selling involves borrowing a security whose price you think is going to fall and then selling it on the open market. You then buy the same stock back later, hopefully for a lower price than you initially sold it for, return the borrowed stock to your broker, and pocket the difference.

What is the easiest way to short the stock market? ›

The process of how to short a stock
  1. Open a brokerage account and fund it. From here, you must take several actions.
  2. Apply for margin trading. ...
  3. Borrow the stock to short-sell. ...
  4. Monitor your account equity. ...
  5. Mind, then close your position.
Jun 28, 2024

How do you master short selling? ›

Key Takeaways
  1. Short selling involves borrowing shares of a stock and selling them to buy them back later at a lower price.
  2. The method is based on expecting the stock's price to decline. ...
  3. Employing risk management strategies, like stop-loss orders or put options, is crucial to limit losses.
Jan 2, 2024

What must one do first in order to sell a stock short? ›

Short selling entails taking a bearish position in the market, hoping to profit from a security whose price loses value. To sell short, the security must first be borrowed on margin and then sold in the market, to be bought back at a later date.

Can you make money off a short sale? ›

Key takeaways. A short sale is when a mortgage lender agrees to allow a homeowner to sell their home for less than what they owe on the mortgage. A short sale can help you get out of an underwater situation, but you won't profit from the sale, and it'll impact your credit score for some time.

Is it a good idea to short sell? ›

Key Takeaways. Shorting stocks is a way to profit from falling stock prices. A fundamental problem with short selling is the potential for unlimited losses. Shorting is typically done using margin and these margin loans come with interest charges, which you have pay for as long as the position is in place.

How do you short-sell a stock for dummies? ›

Short selling a stock is when a trader borrows shares from a broker and immediately sells them with the expectation that the share price will fall shortly after. If it does, the trader can buy the shares back at the lower price, return them to the broker, and keep the difference, minus any loan interest, as profit.

How do short sellers make a stock go down? ›

A short seller, who profits by buying the shares to cover her short position at lower prices than the selling prices, can drive the price of a stock lower by selling short a larger number of shares.

What is the best strategy for short term stocks? ›

As a general rule in short-term trading, you want to set your sell stop or buy stop within 10% to 15% of where you bought the stock or initiated the short. The idea is to keep losses manageable so gains will be considerably more than the inevitable losses you incur.

How do I become a good short seller? ›

Short sellers must,
  1. Research to find and understand the target.
  2. Borrow shares from the inventory pool of a stockbroker.
  3. Sell high.
  4. Campaign to drive share prices down.
  5. Cover at low prices.
  6. Pay costs and return borrowed shares.
  7. Pocket the difference as profit.

What is the best time for short selling? ›

Short sellers commonly look for opportunities during the following conditions: Bear Market: Traders who believe that “the trend is your friend” have a better chance of making profitable short-sale trades during an entrenched bear market than they would during a strong bull phase.

What is the formula for short selling? ›

How to Calculate a Short Sale Return. To calculate the return on any short sale, simply determine the difference between the proceeds from the sale and the cost associated with selling off that particular position. This value is then divided by the initial proceeds from the sale of the borrowed shares.

How do you profit from selling short? ›

Short sellers are wagering that the stock they're shorting will drop in price. If this happens, they will get it back at a lower price and return it to the lender. The short seller's profit is the difference in price between when the investor borrowed the stock and when they returned it.

How to pick stocks for short selling? ›

A trader looking to short a stock might search for one trading below its 20-day moving average and has a 20-day moving average below its 50-day moving average. You might narrow the list further by looking for stocks that trade at least 200,000 shares per day.

Do brokers lose money on short selling? ›

Though this is not a huge risk to the broker due to margin requirements, the risk of loss is still there, and this is why the broker receives the interest on the loan. In the event that the lender of the shares wishes to sell the stock, the short seller is generally not affected.

How does a broker make money from a short sell? ›

The broker does receive an amount of interest for lending out the shares and is also paid a commission for providing this service. In the event that the short seller is unable (due to a bankruptcy, for example) to return the shares they borrowed, the broker is responsible for returning the borrowed shares.

Who pays money in short selling? ›

The short seller usually must pay handling fee to borrow the asset (charged at a particular rate over time, similar to an interest payment) and reimburse the lender for any cash return (such as a dividend) that was paid on the asset while borrowed.

How much does shorting a stock make? ›

Short sales are limited to a 100% return because they create a liability the very first moment they are executed. Although the liability does not translate into an investment of real money by the short seller, it is equivalent to investing the money in that it's a liability that must be paid back at a future date.

How do short sellers drive the price down? ›

A short seller, who profits by buying the shares to cover her short position at lower prices than the selling prices, can drive the price of a stock lower by selling short a larger number of shares.

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