As a vacation rental property owner or manager, maximizing occupancy rates and knowing how to get more Airbnb bookings is crucial for maintaining a profitable business. One common challenge with the majority of short-term rentals is that unlike weekends and peak seasons, weekdays tend to attract a much less consistent stream of bookings. Increasing weekday vacation rental reservations can be a game-changer in boosting your revenue and maximizing the potential of your vacation rental property.
In this article, we will explore effective strategies to attract more guests and increase weekday rental reservations. By implementing these tips, you’ll be able to tap into a new market segment, optimize your property’s occupancy throughout the week, and enhance your overall short-term rental booking performance.
Offer special weekday rates and packages
One of the most effective ways to increase Airbnb bookings for weekdays is by offering special rates and packages specifically tailored to these days. Give discounted rates for stays from Monday to Thursday or create attractive midweek packages that include additional perks or services that you don’t offer during busier times. Promote these exclusive offers on your website, social media channels, and booking platforms to capture the attention of potential guests seeking weekday rentals.
Highlight weekday benefits and experiences
Another way to increase vacation rental bookings and profits for weekdays is by emphasizing the unique benefits and experiences that guests can enjoy during the week. Highlight the quieter and more relaxed atmosphere, the availability of popular amenities, or any special activities or events happening in the area during the week. Showcase the advantages of avoiding weekend crowds and the potential for better availability of local attractions and restaurants.
Target business travelers
Tap into the market of bleisure or business travelers who often seek accommodations during weekdays. Advertise your vacation property as an ideal alternative to traditional hotels, offering a comfortable and private space for business travelers to call their home base to relax and work. Highlight amenities such as high-speed internet, dedicated workspaces, and proximity to business centers, transportation hubs or conference venues.
Cater to remote workers
With the rise of remote work, many professionals are embracing the opportunity to work from different locations. Position your vacation property as a desirable remote work destination, offering amenities and features that cater to the needs of remote workers. Focus on your offerings that allow for remote work such as reliable Wi-Fi, comfortable workspaces, and the opportunity to enjoy a change of scenery while being productive during the week.
Collaborate with local businesses
Forge partnerships with local businesses to create weekday packages or exclusive offers for guests staying at your vacation property. Collaborate with nearby restaurants, spas, or activity providers to offer discounts or special deals for guests booking weekday stays. This can provide added value and incentives for guests to choose your property over others.
Leverage online marketing channels
Promote your vacation property’s weekday availability and any special offers via online marketing channels which target potential guests including social media platforms, email marketing campaigns, and paid advertising. Seek out targeted marketing strategies to reach audiences interested in local events, business travel, or remote work.
Encourage extended stays
Boost extended stays during weekdays by offering discounted rates for guests booking multiple nights. Highlight the convenience of settling into a home-away-from-home environment, allowing guests to explore the destination at a more leisurely pace and fully immerse themselves in the local experience.
Reach out to locals
Take advantage of the old fashioned art of in-person networking. Connect with people who may know of visitors coming into town looking for rentals during the week. Real estate agents, tour operators, event planners…take some time to reach out to those who have a regular flow of clients, colleagues, or even visiting family members who would need recommendations for weekday rentals in the area. You may even wish to host an open house for these individuals to come out and see for themselves what you have to offer.
Create an intimate event space
Would your vacation rental property lend itself well to hosting events such as art shows, book launches, wine and cheese nights, or even an intimate concert? Think outside the box and if you have trouble filling your weeknights with travelers, think of different ways you can earn revenue from your short-term rental!
Increasing weekday rental reservations at your vacation property requires a proactive and targeted approach. Embrace these strategies and watch as your weekday reservations soar, leading to increased revenue and a more robust vacation rental business.
Guesty’s talented marketing team is comprised of passionate professionals who share insightful industry knowledge and shape brand narratives. By bringing a diverse blend of expertise to the table, we are the visionary architects behind the Guesty brand and innovative campaigns that help people understand our product.
