There is no set process for getting a post to trend on LinkedIn, it’s up to the algorithm to figure out what post is getting enough engagement.
But there are some steps you can take tohelp your posts get better engagementso you have a better chance of hitting the LinkedIn trending page.
Follow industry-relevant hashtags
It’s important to know which hashtags are currently trending so you can tailor your content to popular topics.
It will be difficult to trend under ultra-popular hashtags with millions of posts, but you can target less crowded ones with a few thousand followers and work your way up.
Either way, make sure to stay aware of the current trends so you have an idea of what tags to add to your content.
Use 2-3 hashtags in each post
When you post something on LinkedIn, it will show up on the news feeds of your connections. But if you add a popular hashtag that your connectionalsofollows, it gets an added boost.
Don’t ram each LinkedIn post full of relevant hashtags, though. Instead, pick two or three that you’re trying to trend in for each post. LinkedIn actuallyrecommendsno more than three per post.
Encourage conversation and interact with comments
The more interaction a post gets, the more likely it is to start trending, so interact with all the comments and encourage conversation.
Recommended by LinkedIn
The quicker you can get engagement the better, so check back regularly and keep responding to other users. Your interaction with people boosts your LinkedIn SSI and improves your lead generation prospects.
Posting about new and interesting topics that encourage different points of view is great – people like interacting when they have an opinion on something new or newsworthy.
Avoid third-party scheduling apps
Third-party scheduling apps are allowed on LinkedIn and are welcomed by the platform. In fact, they’regreat for saving timeon your marketing calendar. But posts do tend to do better when they’re posted natively on the platform rather than through scheduling software.
There’s no official statement from LinkedIn on this point, but you might want to experiment with posting directly once or twice a month to see if your engagement numbers improve over your scheduling software.
Add a photo or video
LinkedIn officially states that it gives no preferential treatment to any particular content types. However, in a crowded newsfeed, it’s much easier to stand out and get engagement if your post has a picture or video attached.
In fact, users are twenty times more likely to share a piece of content if it has video, which will help boost your chances of getting on the LinkedIn Trending page.
Aim for engagement within an hour
The quicker you can ramp up engagement on your post, the better. So share it across channels, ask questions to encourage answers in the comments, and let your colleagues know you’ve posted so they can help that critical first hour count.
Having team members interacting with and liking posts from the brand shows they care about the brand and says a lot about the brand ethos.
