How to Find Angel Investors [Especially the Ones No One Knows About] (2024)

How to Find Angel Investors [Especially the Ones No One Knows About] (1)Finding angel investors is a common need for entrepreneurs. With an angel investor, your company can be poised for great growth.

Without one, unfortunately, your great idea might remain in your head, for it doesn’t have the funding to flourish.

The 2 Types of Angel Investors

In discussing how to find angel investors, we need to start by identifying the two types of angel investors.

Onetype of angel investor I call public angel investors. The second is what I refer to as private angel investors. Each has their advantages and disadvantages, as you’ll learn below.

How to Find Angel Investors [Especially the Ones No One Knows About] (2)Public Angel Investors

Public angel investors are angel investment groups or individual angel investors that you can find online and/or specify themselves as angel investors. For instance, you can do an online search on angel investor groups in your area and will most likely find local angel groups. Such groups work together on finding companies to fund and vetting them. They also pool their money together to enable them to invest in multiple businesses in order to have a portfolio of angel investments, which is generally the best investment strategy. Because you can find these angel groups online, I refer to them “public” angels.

The second type of “public” angel is someone who publicly identifies himself or herself as an angel investor. By going to a site like LinkedIn and searching the keyword “angel investor,” you will find such individuals and then contact them.

The advantage of “public” angel investors is that they are easy to find. The disadvantage is that because they are easy to find, everyone finds them. That is, they are constantly being approached with investment opportunities and can only fund a tiny portion of those that they see.

How To Raise Funding from Angel Investors


If you want to raise your first $100,000 (or more), click below to learn my battle-tested, 6-step funding formula for raising funding from angel investors
How to Find Angel Investors [Especially the Ones No One Knows About] (3)
Click here to raise angel funding for your business today.

How to Find Angel Investors [Especially the Ones No One Knows About] (4)Private Angel Investors

Understanding “private” angel investors is really exciting because there are many, many more private angels than public ones. Private angel investors are people who have either made just one or a small amount of angel investments or who have the financial ability to make an angel investment but have not.

Most “private” angel investors are what I call “latent” angel investors. They are “latent” because they have the means and interest in making an angel investment but they just don’t have any angel investments that they know about. They’re just not getting approached with businesses to fund.

These angels are my favorite because they are not receiving tons of business plans. Conversely, a public angel or a venture capital receives tons of investment opportunities, and as a result, they must be much more stringent in their funding criteria. And ultimately, the chance of them funding your business is much less because they have so much else to choose from. But with “private” angels, who have much less to choose from, there is a high likelihood that they’re going to choose you.

How to Find Angel Investors [Especially the Ones No One Knows About] (5)Finding Private or “Latent” Angel Investors

So how do you find these private or latent angel investors?

The way to do so is via networking. You network by asking who do you know and who do others know.

Ask your lawyer, “Who do you know that might be interested in funding my business?” Ask your uncle. Ask your accountant. Ask your current friends. Ask your friends from high school or college. Ask other members of your religious congregation. Ask everyone, “Who do you know that could fund this business?”

And importantly, ask other business owners. We all go into retail establishments often and many times you’re speaking with the owner of the business. Ask the owner, “Hey, is this something that you’d fund?” Or ask, “which other business owners do you know that you can introduce me to?” Most business owners know other business owners since often their members of local Chambers of Commerce together.

The name of the game here is networking. Networking allows you to find other business owners, executives and/or other people with money.

How to Get Started

The easiest way to get started with raising funding from angel investors is to target “public” angels. As discussed above, you can go on any search engine or LinkedIn to quickly and easily find these investors.

Reach out to them via emails and try to attain a meeting. Remember that the odds of any of these investors funding you are low since they review so many other investment opportunities. But, if you speak with enough, one may fund you. And many may refer you to others and/or provide valuable feedback.

While you’re reaching out to the “public” angels, start your networking process to find “private” angels. While these angels are much harder to find, remember that when you do find them, they have a much higher likelihood of funding you.

How To Raise Funding from Angel Investors


If you want to raise your first $100,000 (or more), click below to learn my battle-tested, 6-step funding formula for raising funding from angel investors
How to Find Angel Investors [Especially the Ones No One Knows About] (6)
Click here to raise angel funding for your business today.

How to Find Angel Investors Infographic

Below is an infographic of this article for quick reference.

How to Find Angel Investors [Especially the Ones No One Knows About] (7)

Recommended Slideshare

To further help you learn about and find angel investors, we put together the slide presentation below to show you the key differences between angel investors and venture capitalists.

How to Find Angel Investors [Especially the Ones No One Knows About] (2024)

FAQs

How to Find Angel Investors [Especially the Ones No One Knows About]? ›

Attend Industry Events. Industry events and conferences are excellent places to meet potential investors. These gatherings attract people interested in the startup ecosystem, including angel investors. Attend these events to network and make connections that could lead to funding opportunities.

What is the best way to find an angel investor? ›

And yours can, too.
  1. Get involved with angel groups and angel investment networks. It's 2023. ...
  2. Attract interest to your business on social media. ...
  3. Attend networking events. ...
  4. Compete in startup events and pitch competitions. ...
  5. Talk with fellow founders. ...
  6. Engage with an incubator or accelerator. ...
  7. Participate in local startup ecosystems.

How are angel investors found? ›

Find an angel investor using online platforms, social media networks or local business organizations in your community. Network with other business owners and leaders and see if they can put you in contact with an investor.

Are angel investors hard to find? ›

Finding a great angel investor can be difficult, you have to know what to look out for to make sure you're making the right choice for your business. To make this part a little easier, we've put together a list of attributes to look out for in angel investors.

Where do angel investors hang out? ›

Industry Conferences & Trade Shows are great places to meet angel investors. These events are filled with successful people who have the means and often interest in funding a company like yours. And, based on the fact that they are attending such a conference, they know your industry.

How to find a silent investor? ›

Identify potential silent partners

Close acquaintances, angel investors, investment firms, and other organizations or companies are all excellent options depending on the situation.

What percentage should an angel investor get? ›

It's typically between around 10% and 25% but it can be as much as 40% or more. Angel investment is most suitable if your business has growth potential, and you're willing to give up part ownership in return for investment.

Do you pay back angel investors? ›

An entrepreneur may seek an angel investor over more conventional financing. The terms tend to be more favorable, and, in fact, the angel investor doesn't expect to get the money back unless the idea succeeds. They often seek an equity stake and a seat on the board.

What is the average net worth of angel investors? ›

High Net Worth Individuals

The typical angel investor is someone who's net worth is likely in excess of $1 million or who earns over $200,000 per year.

How do I contact angel investors? ›

How to contact an angel investor
  1. Determine if an angel investor is right for you. ...
  2. Learn more about angel investors. ...
  3. Consider sources for finding an investor. ...
  4. Prepare your information and materials. ...
  5. Develop a convincing business pitch. ...
  6. Be patient during the decision process.
Jun 28, 2024

What is the average check for angel investors? ›

An angel syndicate's average total check size into one SPV is $100-350K, which means each of the ~150 investors will help come up with that $100-350k. The required minimum investment will range, but it's usually around $1,000-$2,500 – while some are as high as $10k.

How rich do you have to be to be an angel investor? ›

Angel investors can be accredited investors with net worth of at least $1 million or at least $200K in annual income.

What is the failure rate of angel investing? ›

50%-70% of individual angel investments result in a loss of some capital, according to the most authoritative academic data; the same is true for VC deals. and in any dataset there will be “unlucky” investors in the left hand tail of the distribution and some “lucky” ones in the right hand tail.

How to find an angel investor fast? ›

If you're thinking of starting a business, you may be wondering how to find an angel investor. The best way to find an angel investor is to network with people who are likely to be interested in your business. This includes people like family and friends, business associates, and other entrepreneurs.

How do you attract an angel investor? ›

Make realistic projections and then fight to exceed them. Smart angel investors won't be impressed by unrealistic numbers. Know your business plan inside and out. You need to be able to answer any question about your business, whether it's about your financials or value proposition, without looking at a piece of paper.

What city is best for angel investors? ›

1. Silicon Valley, USA: Silicon Valley remains the undisputed global hub for angel investors. The concentration of tech giants, a robust entrepreneurial ecosystem, and top-tier universities and excellent standard of living and a surplus of investible cash make it a breeding ground for innovation.

How much is a typical angel investment? ›

How much do angel investors usually invest? A typical investment is between $15,000 and $250,000, although it can vary significantly. Usually angel investors contribute a relatively small amount of capital into a startup company. Angel investors are often friends or family members.

How do you ask an angel investor for money? ›

Provide a detailed picture of your revenue model and how your business will make money. Show them a demo! You should also show evidence of your growth potential and any expected milestones. Angels will ask you how your product or service has a unique value proposition and how safe it is from duplication.

How much cash do you need to be an angel investor? ›

In most cases, it is advisable to have at least $25,000 available for investing purposes. However, if a startup is seeking a large amount of funding (say $1 million or more), then angels may need upwards of $100,000 to make a meaningful contribution and secure a spot in the syndicate.

Does angel investors really work? ›

This is why professional angel investors look for opportunities that have a defined exit strategy, an acquisition opportunity, or participation in an initial public offering (IPO). The effective internal rate of return for a successful portfolio for angel investors is about 22%, according to one study.

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