When expanding your dog walking business into a new service area it’s important to have a strong marketing plan to get your new dog walkers up and running quickly.
So, in this article I have outlined marketing methods you can implement when you are ready to expand.
#1. Local Content
It’s important that you create content that is related specifically to the new service area so that your content can be found in relevant searches.
Optimize a page on your website for local search by incorporating relevant keywords and location-specific content.
Establish a strong presence on social media platforms such as Facebook, Instagram, and Twitter, and engage with the local community by sharing informative and engaging content. You might even consider creating a Facebook Group for local pet lovers.
Utilize online directories, such as Google My Business and Yelp, to ensure your business appears in local search results. If you are able to create a Google My Business listing for the new area then you should.
#2. New Client Promotions
To attract new clients quickly, consider offering promotions and incentives for your dog walking services. Offer discounts for first-time clients or package deals for multiple walks or recurring services.
Create referral programs where existing clients receive incentives for referring new clients. These promotions not only encourage new customers to try your services but also help generate word-of-mouth referrals, which are invaluable for establishing your business in a new area.
#3. Collaborate with Local Businesses
Forge strategic partnerships with local businesses to expand your reach and tap into their customer base. Approach pet stores, veterinary clinics, groomers, or pet-friendly establishments in the new service area.
Collaborative marketing efforts can generate mutual benefits and help you quickly establish credibility and trust in the local community.
#4. Utilize Local Advertising Channels
Explore local advertising channels to boost your visibility in the new service area. Advertise in local newspapers, community newsletters, or magazines that target pet owners.
Consider investing in targeted online advertising, such as pay-per-click (PPC) campaigns or social media ads, focusing on the specific area you’re targeting.
Local community bulletin boards can also be effective channels to promote your dog walking services quickly and cost-effectively.
#5. Network and Attend Local Events
Active networking and participating in local events can significantly enhance your marketing efforts. Attend pet-related events, community gatherings, or charity fundraisers in the new service area.
Bring business cards, brochures, or promotional materials to distribute to pet owners and strike up conversations with potential clients.
Consider sponsoring or organizing local pet events to increase your visibility and establish yourself as a community-oriented pet care provider.
#6. Encourage Online Reviews and Testimonials
Positive online reviews and testimonials are essential for building trust and credibility in the new service area. Encourage satisfied clients to leave reviews on platforms such as Google, Yelp, or your website.
Highlight these reviews and testimonials on your website and social media platforms to showcase your excellent service and attract new clients quickly.
Let me know in the comments if you are thinking of expanding your service area.
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