How to choose the right financial adviser in the UK (2024)

Knowing how to choose a financial adviser can be a daunting task, but it’s essential to ensure that you’re receiving the best possible service and advice for your financial needs.

In this article, we'll look at the main factors you'll need to consider to help pick your perfect UK adviser.

Summary

  • When choosing a financial adviser, there are several things you should consider.

  • Some advisers charge a percentage of the assets they manage, while others charge a flat fee or hourly rate.

  • There are three main types of financial adviser.

  • Unbiased can connect you to the right financial adviser for your needs.

So, how do you choose a financial adviser? Let's dive in...

What to look for when choosing a financial adviser

When choosing a financial adviser, there are several things you should consider:

1. Qualifications

Look for an adviser who is qualified and experienced in the areas important to you. Check if they have any relevant certifications or accreditations.

2. Fees

Financial advisers charge different fees for their services. Look for an adviser who offers transparent fees and value for money.

3. Expertise

You should seek an adviser with expertise in the areas that are important to you. For example, if you’re looking for retirement planning advice, look for an adviser specialising in retirement planning.

4. Approach

Look for an adviser whose approach aligns with your goals and values. You should feel comfortable discussing your finances with your adviser and confident they have your best interests at heart.

Financial advisers fees

Financial advisers charge different fees for their services.

Some advisers charge a percentage of the assets they manage, while others charge a flat fee or hourly rate.

It’s important to understand how your adviser charges fees and what services are included in those fees.

Get financial advice

We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.

Find a financial adviser

Types of financial adviser

There are several types of financial adviser in the UK:

1. Independent financial advisers (IFAs)

Independent advisers can recommend financial products spanning the whole of the market.

This means that their advice is unrestricted.

2. Restricted advisers

Restricted advisers can only recommend products from certain providers.

In some cases, they will recommend products from a single company.

3. Robo-advisers

Robo-advisers use computer algorithms to build and manage your investment portfolio, and as the name suggests, require little human interaction.

How to find a financial adviser

Finding a financial adviser is easier than you might think.

Here are some steps you can follow:

1. Research

Start by researching potential new advisers.

Ask friends and family for recommendations, check out online reviews, and look for advisers who specialise in your specific needs.

Use the Unbiased directory to find a financial adviser near you.

2. Meet with potential advisers

Once you’ve identified potential new advisers, schedule meetings with them to discuss your needs and goals.

This will give you an opportunity to get a sense of their approach and whether they’re a good fit for you.

3. Check their credentials

Check if they have any relevant certifications or accreditations.

4. Make sure you understand their fees

Look for an adviser who offers transparent fees and value for money.

5. Check their expertise

Look for an adviser with expertise in the areas that are important to you.

6. Ask about their approach

Look for an adviser whose approach aligns with your goals and values.

7. Make your decision

Once you’ve found an adviser who meets your needs, make your decision and start working with them.

Final thoughts

Choosing the right financial adviser is essential if you want to receive the best possible service and advice for your financial needs.

By following these steps and knowing what to look for when choosing an adviser, you can find a financial adviser who is right for you.

Unbiased can connect you to a qualified financial adviser today.

Get financial advice

We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.

Find a financial adviser
How to choose the right financial adviser in the UK (2024)

FAQs

How to choose the right financial adviser in the UK? ›

Don't be afraid to ask an adviser about their qualifications and Statement of Professional Standing. To check a financial adviser is registered with the FCA see the Financial Services Register.

How to pick a financial advisor in the UK? ›

Don't be afraid to ask an adviser about their qualifications and Statement of Professional Standing. To check a financial adviser is registered with the FCA see the Financial Services Register.

What questions to ask a financial advisor in the UK? ›

Key questions to ask your financial adviser
  • What do you charge and how much am I likely to pay?
  • What services do you offer? ...
  • If you're not independent, can you look at products from across the market?
  • Are you an Appointed Representative?
  • Do you have qualifications that are above the minimum you're required to take?

How do I choose the right advisor? ›

  1. Step 1: Identify your financial needs.
  2. Step 2: Know what credentials to look for.
  3. Step 3: Review financial advisor service types.
  4. Step 4: Consider how much you can afford to pay an advisor.
  5. Step 5: Vet the financial advisor's background.
  6. Step 6: Hire the financial advisor.
Aug 23, 2024

Can you trust financial advisors UK? ›

Whatever they might be called, what all financial advisers in the UK do have in common is that they're regulated by the Financial Conduct Authority (FCA). This means there are rules they must follow when dealing with you.

How much does a financial advisor cost in the UK? ›

Some financial advisors charge a proportion of the money that you want to invest. This averages around 2.4% of the investment for initial advice, followed by 0.8% a year for ongoing advice and management.

How to identify a good financial advisor? ›

Ask how their service works. For instance, whether they offer once-off or ongoing advice. Request an outline of their fees and if they'll provide a quote for the advice before completing any work. It's also a good idea to ask how they're paid – whether they're salary-based, fee-for-service, or incentivised by bonuses.

Is it worth getting a financial advisor UK? ›

Financial advice can make people, on average, nearly £48,000 better off in pensions and financial assets compared to those who don't take advice, according to the International Longevity Centre (ILC).

What are three questions you should ask your financial advisor? ›

Questions to ask a financial advisor
  • How will we work together? ...
  • How will you communicate with me, and how often? ...
  • What services do you provide? ...
  • What's your investment philosophy? ...
  • How will you track my investment performance? ...
  • What professional experience do you have? ...
  • What resources will I have when working with you?

Who is the best person to ask for financial advice? ›

If you are looking for overall financial planning, it's best to find someone who is a CERTIFIED FINANCIAL PLANNER™ (CFP ®). If you need help with taxes, a Certified Public Accountant (CPA) is a good choice. Keep in mind that not all financial planners are certified, though.

When choosing a financial advisor, what should you look for? ›

If you're considering hiring a financial planner or advisor, it's important to not only look at that person's credentials, but also at factors such as their experience, communication style and how the advisor is compensated. For example, do you pay a separate fee for planning, or is it included with asset management?

Who is the most trustworthy financial advisor? ›

  • We evaluated a selection of the top financial advisory firms in the US, what they offer, and their pros and cons. Fidelity Investments. ...
  • Fisher Investments. Fisher Investments is one of the best financial advisory firms for customized portfolio strategies. ...
  • Facet. ...
  • Vanguard. ...
  • Mercer. ...
  • Edward Jones. ...
  • BlackRock. ...
  • Charles Schwab.
5 days ago

How do I know if a financial advisor is legit? ›

Visit FINRA BrokerCheck or call FINRA at (800) 289-9999. Or, visit the SEC's Investment Adviser Public Disclosure (IAPD) website. Also, contact your state securities regulator. Check SEC Action Lookup tool for formal actions that the SEC has brought against individuals.

How to check a financial advisor in the UK? ›

You can check our Financial Services Register (FS Register) to make sure a firm or individual is authorised. It will also tell you the activities the firm has permission for.

How much money should I have before getting a financial advisor? ›

Very generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could also be higher, such as $500,000, $1 million or even more.

What should financial advisors avoid? ›

If a financial advisor you previously trusted exhibits any of these behaviors, it is worth having a conversation with them or even considering changing advisors altogether.
  • They Ignore Your Spouse. ...
  • They Talk Down to You. ...
  • They Put Their Interests Before Yours. ...
  • They Won't Return Your Calls or Emails.

Is it worth getting a financial advisor in the UK? ›

Financial advice can make people, on average, nearly £48,000 better off in pensions and financial assets compared to those who don't take advice, according to the International Longevity Centre (ILC).

How do people choose a financial advisor? ›

If you're considering hiring a financial planner or advisor, it's important to not only look at that person's credentials, but also at factors such as their experience, communication style and how the advisor is compensated.

Who can give financial advice in the UK? ›

In the context of money, giving “Advice” is a regulated activity. Only firms that are regulated by the Financial Conduct Authority (FCA) can offer this.

What is the difference between financial planner and advisor UK? ›

In contrast to financial planners, financial advisers primarily focus on specific aspects of a client's needs such as life insurance or pensions. They analyse the market, evaluate options, and give advice tailored to a client's specific financial objectives and risk tolerance.

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