So, you've decided to invest in the stock market. You even have some ideas about which stocks you want to buy. But how do you actually buy shares of stocks?
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How to buy stock
How do you actually buy shares of stock?
Fortunately, the process of buying your first shares of stock online is relatively quick and easy.
- First, you'll need to open a brokerage account.
- Next, you'll need to decide which stocks you'd like to buy.
- After you've picked your stock(s), you'll need to determine how many shares you want to buy.
- You'll then decide which type of stock order is best. Typically, this means either a market or a limit order.
- Finally, you'll enter your order, hit the buy button, and become a shareholder.
Here's a step-by-step guide to start your stock investing journey.
1. Open a brokerage account
1. Open a brokerage account
First, you'll need an investing account to buy stock, which is known as a brokerage account. Consider two main factors when selecting an online stock brokerage:
- What the brokerage offers: Does the brokerage firm offer every product and service you need? Some brokerages publish excellent educational resources for new investors. Others provide access to stock research and analytical tools. Some online brokerages maintain branches where you can receive guidance in person. Perhaps other features, such as the ability to trade international stocks or buy fractional shares, are important to you. And, of course, some investors simply want an easy-to-use app to buy and sell stocks.
- The user-friendliness of the brokerage platform: Is the brokerage platform easy to navigate? If you want to trade using your mobile device, the brokerage's mobile interface must be easy to use. Many of the largest brokerages allow you to use play money to experience their trading platforms before you invest, so try a few to decide which platform you like most.
Most major online brokerages, including the older heavyweights such as Charles Schwab (SCHW 1.1%) and Fidelity, have eliminated commissions on online stock trades. This largely takes cost out of the equation when you're choosing a brokerage platform, especially if your focus is trading stocks.
However, some types of investments, such as mutual funds and options, still often have commissions. Recently, some brokers have started to eliminate these commissions as well, so keep this in mind if you plan on incorporating either into your strategy.
Once you've chosen a brokerage, you must complete a new investment account application. This is typically quick and easy, but you'll need to have certain information handy, such as a driver's license and Social Security number.
Social Security Number (SSN)
A nine-digit identification number issued to United States citizens, permanent residents, and temporary residents originally meant to be used exclusively to track earnings and benefits.
You'll also need your bank account information if you want to fund your new brokerage account using your checking or savings account. You can choose to open a standard brokerage account or establish an individual retirement account (IRA), which comes with some pretty nice tax advantages.
Another decision you may face is whether to establish margin privilege for your new investment account. Having margin privilege enables you to buy stocks with money borrowed from your brokerage.
To be clear, investing on margin is generally not a good idea for most investors. However, establishing margin privilege can confer some other benefits. For example, if you have margin privilege, you can typically begin trading in your investment account before your deposited funds have cleared. Margin privilege can also allow you to quickly withdraw money if you need it without selling stocks in your account and waiting for the trade to settle.
2. Choose stocks to buy
2. Decide which stocks you want to buy
In this article, we won't go too deep into the many possible methods of researching and selecting individual stocks to buy. However, the next step is to determine which stocks you'd like to purchase. Here are a couple of pointers:
- Follow a buy-and-hold strategy: Buy stocks because you believe their underlying businesses will be worth more in a few years than they are today. Don't buy a stock just because you think it will perform well over the next few weeks or months. And day trading -- buying and selling a stock on the same day -- is best left to the professionals.
- Diversify your holdings: Don't put all your money into just one or two stocks. Even if you're investing only a relatively small amount of money to start, diversify your portfolio by buying a few shares of several different stocks. With commission-free trading, owning the stocks of many different companies does not incur any additional expense. Plus, many brokers offer fractional share investing, which allows you to buy shares of several companies with a relatively small amount of money.
Learn more about how to choose which stocks to buy by checking out our comprehensive guide to investing in the stock market.
3. Decide how many shares to buy
3. Decide how many shares to buy
To determine how many shares you should buy, first decide how much money you want to invest in each stock that interests you and then divide this amount by the stock's current share price. You can find stock prices on your brokerage's platform by searching for either the stock's ticker symbol or the company's name.
Stock Ticker
A shorthand code of letters representing a company's stock for trading purposes, displayed on financial platforms.
Some brokerages allow you to buy or sell fractional shares. If your brokerage trades fractional shares, you can purchase any dollar amount of a stock regardless of its share price. If your broker doesn't, you must round down to the nearest whole number of shares to determine how many you can buy.
For example, let's say you want to invest $1,000 in Microsoft (MSFT 0.35%). You use Microsoft's stock ticker symbol (MSFT) to check its share price and find that it's $455. Dividing $1,000 by this share price indicates you can buy as many as 2.2 shares. If your broker doesn't trade fractional shares, you would purchase two shares of Microsoft stock and have $90 left over.
4. Choose an order type
4. Choose an order type
Different order types exist for stock purchases. The type of order you place to buy stock specifies the conditions under which you want your broker to complete your transaction. A market order -- which instructs your broker to buy the stock immediately and at the best available price -- is typically the best order type for buy-and-hold investors.
On the other hand, you may want to place a limit order. This indicates to your broker the maximum price you're willing to pay for a stock. For example, let's say a stock is currently trading for $20.50 per share. You want to buy it only when the price is less than $20, so you place a limit order. Your broker then buys shares on your behalf only if the stock's price dips below $20.
| Order Type | What it is | When to use it |
|---|---|---|
| Market Order | Instructs the broker to immediately buy stock at the best available price. | For most buy-and-hold investment, especially stocks with high trading volumes. |
| Limit Order | Instructs the broker to execute the order only if a stock is trading at or below a certain price. | If you want to wait for a pullback to buy a stock, or if the stock is thinly traded. |
| Stop-Loss Order | Instructs the broker to execute the order if a stock reaches a certain price. | If you have a specific exit point in mind for a stock investment, either to the upside or downside. |
Buy Limit Order
An order that instructs your broker to buy a stock or other security only at or less than a specific maximum price.
5. Place the order
5. Place the stock order with your brokerage
To place a stock order, go to the appropriate section of your online broker's platform and enter the required information. Your brokerage typically asks for the company name or stock ticker and whether you want to buy or sell shares. You'll also enter either the dollar amount you want to spend or the number of shares you want to buy.
After you tap the "place order" button, your stock purchase should be executed in seconds (if you've made a market order). Your portfolio should immediately update to reflect your ownership of the newly purchased shares.
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6. Build your portfolio
6. Build your portfolio
The final step in this process is to build out your investment portfolio. Now that you have a brokerage account and know the basics of buying and selling stocks, you can keep adding money to your brokerage account and investing in stocks you'd like to own for years to come.
As a final thought, it can be tempting to monitor the performance of your stocks every day (especially at first). However, it's important to maintain a long-term mindset.
Certainly you can and should read quarterly reports and subscribe to news alerts. But if your stocks' prices decline somewhat, don't sell in a panic. And if your stocks' prices rise by a few dollars, resist the urge to cash out. The best and easiest way to build wealth over time is to buy shares of great companies and hold them for as long as the companies remain great.
FAQ
How to Buy Stocks FAQ
How should a beginner invest in stocks?
It is easier than ever for beginners to buy stocks, thanks to the emergence of several user-friendly trading platforms, many of which allow beginners to buy stocks quickly and easily through an app. If you don't want to pick your own stocks, however, another good option for beginners is to use a robo-advisor service, which will invest in ETFs on your behalf.
Can I buy stocks with $100?
Even if a stock is trading for more than $100 per share, you still may be able to invest with just $100. Many brokers offer fractional share investing, and this can allow you to buy less than a full share of stock -- as little as a single dollar's worth in many cases.
Which stock is best for beginners?
It's tough to give an exact number, since everyone's financial circ*mstances are different. However, some good guidelines are not to invest any money in stocks that you'll need within the next several years, and also not to invest if you aren't willing to watch the value of your investments rise and fall regularly.
How much should a beginner invest in stocks?
There's no perfect amount for a beginner to invest in stocks, since every investor has a different income and overall financial situation. However, it's a good idea to invest in stocks with money you know you aren't going to need for at least the next few years.
Charles Schwab is an advertising partner of The Ascent, a Motley Fool company. Matt Frankel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Charles Schwab and Microsoft. The Motley Fool recommends the following options: long January 2026 $395 calls on Microsoft, short January 2026 $405 calls on Microsoft, and short September 2024 $77.50 calls on Charles Schwab. The Motley Fool has a disclosure policy.
