Published July 18, 2022 in
- E-commerce,
Facebook Page offers a powerful Frequently asked questions feature. You can set up FAQs to generate more leads with Chatfuel automation.
Any business wants tograb new customers right away. And ifyou run aFacebook Business Page, there are several core things you already have inplace todothat. You added relevant contact data, soyour clients can contactyou. You keep your page active byadding new posts regularly. Your clients can ask you questions bysending amessage toyour business. But what ifyou could take itupanotch? Your clients could get aresponse quicker and you could goasfar asgenerating more leads onautopilot. Below we’ll show you how todothis bysetting upFAQs for your Facebook Page.
What are Facebook FAQs?
Frequently asked questions orFAQs are anefficient tool for Facebook Pages. They let you create alist ofthe most asked questions with answers onyour page. Ithelps your clients get ananswer totheir question right away. Let’s say you sell toys. With FAQs you can add questions about shipping, payment methods and refund policy. Ifaclient isinterested and wants tosend you amessage, they will see these questions after they open achat window. When they click any ofthese questions, they will receive ananswer instantly. This lets you start aninteraction with acustomer before they think about going tocompetition.
How toset upbasic FAQs for your Facebook Page
Ifyou want toset upasimple question-response logic, you need toturn onFrequently asked questions inMeta Business Suite. Open upbusiness settings, select Inbox inthe sidebar menu onthe left. Click onAutomated responses inthe top right corner and choose Frequently asked questions. Choose Messenger asyour platform and start adding questions and replies. After you added everything, switch the toggle ontop toturn itonand save changes. Ifyou find that this isenough for your business, you are allset. Now your customers can get ananswer totheir question innotime. Inthe next step we’ll show you how togoeven further and put your lead generation onautopilot.
How toset upFAQs togenerate leads
Simple question-answer logic isagreat first step and itwill help you attract more customers. But the problem is, itbasically works asaknowledge base. Itdoesn’t feel like aconversation with aperson. Luckily, there isaway around. Setting upautomation. Itcan help togive your clients more specific info for their case. Tomake FAQs generate leads for us, wewill use Chatfuel. Itisano-code automation platform, which isdeveloped with small and medium business inmind. Before wecontinue, sign upwith Chatfuel and connect your Facebook Page. Read our guide tolearn how todoit.
Set upkeywords for your questions
After creating anaccount, you need toset upkeywords. Keywords let automation recognize aquestion acustomer sends. Then, AIsends your client toanappropriate conversation logic. Don’t worry, you’ll set upalogic inthe next step. For now, just make sure that your keywords and the questions you set upearlier are identical. First, open Keywords tab inthe sidebar menu. Onthis page you need toduplicate your questions from FAQs you set inFacebook. Onthe top ofthe page you can switch between Facebook and Instagram. Notice that Facebook isselected bydefault. Click Add Keyword and copy your question. Then, set aFlow asresponse toit. Ifyou have more than one question, dothe same for eachone. After you finish adding keywords, head toFlowtab.
Build automation inFlows
Next, you need toset uparesponse itself. Earlier you added one ormore Flows. Simply put, aFlow isyour conversation logic. Ifyou have more than one Flow, you need tobuild such logic for eachone. First, click Add content tostart adding your response. There are several things you can do, but inour case, wewant togenerate more leads. Todothis, add ablock called Collect Emails orCollect Phones. These blocks let your customers leave their emails orphone numbers. Chatfuel then saves this information. After you finish adding content, turn onyourbot. Your customers now follow your Flow based onthe keyword they entered. Play around and improve your Flow. Orifyou don’t want tostart from scratch, use our pre-made template. Sign upwith Chatfuel tostart using automation.
Bonus tip: You can use abuilt-in CRM tofind customer information like emails ofphones. Another option istouse our Google Sheet integration. It’s agreat way toexport data from Chatfuel. Any time aclient leaves anemail oraphone number, your bot will send this info toaspreadsheet automatically. Add Google Sheet integration toyour Flow toconnect your account and chose which data you want toexport.
