How SEBI registered investment advisors earn a fee and what you should prefer (2024)

Last Updated on June 5, 2023 at 8:26 am

This article will discuss how SEBI-registered investment advisors (RIAs) earn a fee and which option is best suited for investors. This article is written with the help of inputs from Ashal Jauhari and other RIAs who are members of my curated list.

SEBI only recognises two types of fees: A fee not exceeding Rs. 1.25L a year or a fee not exceeding 2.5% of assets under advice per year. However, there are several nuances that readers ought to be aware of.

1. Flat Fees: RIAs charge a flat rate for all clients regardless of their net worth. A slightly higher flat rate is charged for NRIs. This fee cannot exceed Rs. 1.25 Lakhs a year per client.

2. Hourly Fees:The rate per hour is fixed for all. Typically, the time spent per client is about the same, so the fee is usually flat. This fee cannot exceed Rs. 1.25 Lakhs a year per client.

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3. Percentage of net worth (aka assets under advice): This is a proxy for trail commission from regular mutual funds. Higher the assets higher the fee. This is naturally undesirable as the RIA would get a higher fee for offering the same advice to someone of higher net worth. This fee cannot exceed 2.5% a year per client.

Note: Some clients incorrectly believe that getting a fee as a percentage of assets implies that the advisor would “work more” and fetch them higher returns. This is naive and incorrect.

4: Fees depending on complexity: Some RIAs charge a (flat) fee that depends on the effort involved, often subject to a ceiling. This fee cannot exceed Rs. 1.25 Lakhs a year per client.

5: Direct Income from “other” products: Some (well, many) RIAs “recommend” products not regulated by SEBI and earn from them. These include products regulated by IRDAI, such as life and health insurance, and products regulated by RBI -bonds, fixed deposits etc. Naturally, such RIAs should be avoided. There is no limit on such income.

6: Indirect income from mutual funds and other products: Many RIAs have a distribution “arm”. When a client approaches them, they asses which is more profitable – advising the client and recommending direct mutual funds or directing them to the distribution arm and asking them to invest in regular mutual funds, there is no limit on such income.

So the RIAs have two sets of clients. They get trail commission from regular funds and fees as a percentage of assets by recommending direct plans. These types of RIAs should also be avoided.

It should be obvious to the reader that only those that charge a flat fee or an hourly fee is the best choice. From a general perspective, this limits the number of eligible RIAs, but from an individual’s viewpoint, it makes the selection much easier.

Regular readers would be aware that we maintain perhaps the oldest list of fixed-fee RIAs who earn no other source of income in the country. We started compiling this list even before the inception of SEBI RIA regulations in 2013. More than 1000 of our community are currently working with these advisors. See:685 investors rate their experience with SEBI registered fee-only advisors. And, Are clients happy with fee-only financial advisors: Survey Results.

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How SEBI registered investment advisors earn a fee and what you should prefer (2024)

FAQs

What are the fees of Sebi advisory? ›

SEBI has introduced a fee mechanism to regulate the charges levied by a SEBI-Registered Investment Advisor. There are two fee structure types. 2.5% of Assets under Advice (AUA) per annum per family. INR 75,000 per annum per family.

Can I trust Sebi-registered investment advisor? ›

These advisors provide advisory services to their clients without any conflict of interest. They do not sell or receive a commission on any investment products recommended to their clients. Instead, the only income they receive is the fee charged to the person receiving the advice.

How are investment advisory fees calculated? ›

A registered investment advisor, or RIA, is compensated by a fee based on their advice. The industry's most prevalent structure is the assets under management (AUM) model. AUM fees are calculated as a percentage of the assets they manage and are payable as long as the advisor has a relationship with the client.

How do investment advisors get paid in India? ›

When advisors charge fees based on AUM, they typically receive a percentage of the total investments they manage for a client. For example, if you have INR 1,00,00,000 under management and the advisor charges a 1% fee, you would pay INR 1,00,000 annually for their services.

How is SEBI fees calculated? ›

For all other securities other than debt instruments, you will be liable to pay 0.0001% of the total trade value (turnover) as SEBI turnover fees. This means that for every Rs. 1 crore of turnover, the charges would be Rs. 10.

What is a good advisory fee? ›

What Is the Average Fee for a Financial Advisor? The average fee for a financial advisor generally comes in at about 1% of the assets they are managing. Be mindful that you may still pay a higher nominal dollar as there's a higher base the percent fee is applied to.

Which is better brokerage or advisory account? ›

If you are someone with a “buy and hold” investment strategy and have a limited need for monitoring and advice, then a Brokerage account may be a good fit for you. However, if you'd like ongoing advice and monitoring provided by an Advisor acting in your best interest, then an Advisory account may be a better choice.

Is 2% fee high for a financial advisor? ›

Without knowing the full scope of services delivered by the advisor, 2% may be too expensive for a portfolio of your size and for a relationship in which tax advice is not provided. This immediate, high-level evaluation is based on benchmarks for typical advisory fees, which we'll dive into shortly.

Is a 1.5 fee high for a financial advisor? ›

While 1.5% is on the higher end for financial advisor services, if that's what it takes to get the returns you want, then it's not overpaying, so to speak. Staying around 1% for your fee may be standard, but it certainly isn't the high end. You need to decide what you're willing to pay for what you're receiving.

How much do you pay in investment fees? ›

‍Advisor (Management) Fees

The industry typically refers to this as an investment management fee and averages between 1-2% of assets (i.e. A $100,000 investment could cost you between $1,000 - $2,000 annually).

What is the net worth of investment advisor in Sebi? ›

SEBI Regulations for an RIA (Registered Investment Advisor)

For individuals to be eligible, they need to have a net worth of Rs 5 lakhs. The net worth requirement for partnership firms and companies is Rs 50 lakhs for being an RIA (Registered Investment Advisor).

How many Sebi registered investment advisors are there in India? ›

India has close to 1300 SEBI registered investment advisors (RIAs) as on March 2023. Of the total 1299 RIAs, 64% of the total RIAs or 828 RIAs have individual license, shows SEBI data. If we remove Indore RIAs, who are into stock tipping business, the number of individual RIAs is close to 700.

What are the charges for stock advisory? ›

A standard advisor should cost you between 1% and 2% of the assets they are managing, while some may charge a fixed fee or an hourly rate.

What are the fees for private equity advisory? ›

Private equity firms normally charge annual management fees of around 2% of the committed capital of the fund. When considering the management fee in relation to the size of some funds, the lucrative nature of the private equity industry is obvious.

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