FAQs
The cost of TikTok TopView ads can vary depending on several factors, such as the targeting options, ad duration, and the level of competition for ad inventory. Generally speaking, TopView ads on TikTok can range from $50,000 to $150,000 per day, making them one of the most expensive ad formats on the platform.
How much does TikTok advertising cost? ›
The average CPM on TikTok is $9.16 (as of November 2023). TikTok advertising prices start at $0.50 CPM and $0.02 cost per click. A minimum budget of $500 is required to spend on a campaign, with a minimum daily budget of $50 at the campaign level and a minimum of $20 per day at the ad group level.
What's a good CPC for TikTok ads? ›
A good CPC for TikTok Ads is between $0.20 and $0.50, according to TikTok Ads Benchmarks for All Companies.
Is TikTok advertising worth it? ›
It Helps You Target Specific Demographics
A reason why advertising on TikTok is worth it for small businesses is that it helps you target specific demographics, in turn, helping you to get the most out of your ad spend.
What is a good budget for TikTok ads? ›
For an entire campaign, you'll need at least $500, while the daily campaign budget shouldn't be below $50. If you're setting a budget for an ad group level, there are two options: Daily budget—The minimum amount is $20.
How much does TikTok pay per 1000 views? ›
How much does TikTok pay creators? It's estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video. That's all thanks to the TikTok Creator Fund.
How much do TikTok ads at CPM cost in 2024? ›
How much does TikTok advertising cost? According to Gupta Media's Social Media CPM Tracker, the current cost of TikTok ads in March 2024 is $2.89 CPM (cost per thousand impressions). The average cost per link click (CPLC) is $0.23.
Why is TikTok advertising so expensive? ›
With the rapid growth of TikTok, the competition for ad space on the platform has increased, thus raising the cost of advertising. The good news is that TikTok offers a range of ad formats suitable for businesses with various budgets, such as in-feed ads, brand takeovers, and hashtag challenges.
How much does TikTok charge per 1,000 impressions? ›
For every 1,000 impressions, the TikTok CPM average ranges from $10 to $30. However, TikTok CPM rates can vary widely and may be higher or lower than this range.
Why is my CPC so high on TikTok ads? ›
This suggests that acquiring a click or visit through their advertising campaign is more expensive. When the CPC is higher than average, advertisers should analyze whether this result comes from higher competition for the targeted audience, more valuable keyword, or other factors.
Best TikTok ad campaign examples
- Crocs – #CrocTok ads. ...
- Vessi – Stop Crying and Put Some Vessi On. ...
- GymShark – Change Your Life. ...
- In-feed ads. ...
- Brand takeover ads. ...
- Top view ads. ...
- Branded Hashtag ads. ...
- Branded effect ads. Branded effects ads allow brands to create and add custom filters to the app.
What is the success rate of TikTok ads? ›
TikTok's advertising strategy is effective, with 83% of users finding the app's advertisem*nts entertaining, emphasizing the platform's success in creating engaging and enjoyable ad content.
Is it worth paying to promote TikTok? ›
If you're a creator trying to grow on TikTok (and make it into the exclusive Creativity Program), boosting your content with TikTok Promote is an affordable way to get the followers and views you need to qualify.
Should I pay for ads on TikTok? ›
Ideally, you should already be promoting products on TikTok before diving into paid campaigns. If you can establish an engaged presence organically, running ads is a natural next step.
How much does it cost to buy TikTok views? ›
QQTube has many TikTok views services starting as low as $. 03 per 1000 views. Please note, pricing is subject to change.
How profitable is TikTok ads? ›
How much advertising revenue does TikTok generate? In 2022, TikTok ad revenues topped $9.9 billion, an increase of 155% over the previous year. The platform continues to grow at a rapid rate signaling its ad revenues will only continue to climb.
How much does a TikTok influencer ad cost? ›
TikTok influencer pricing
Micro-influencers (10,000–100,000 followers): $25–$125 per post. Mid-tier influencers (100,000–500,000 followers): $125–$1,200 per post. Macro-influencers (500,000–1 million followers): $1,200–$2,500 per post. Mega-influencers (1 million+ followers): $2,500+ per post.
How much does TikTok pay for 1 million views? ›
How much does TikTok pay per view? Top creators have revealed that TikTok pays between $0.02 and $0.04 per 1,000 views through the Creator Fund program. If you do the math, that's $20 to $40 for a million views.