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Here are the facts and statistics you need to know about TikTok (Updated March 2024).
Written by
SEO.AI's Content Team
April 24, 2024
How many active users on TikTok?
TikTok has over 1 billion monthly active users globally, with over 150 million monthly active users in the United States alone. It has become one of the fastest-growing social media platforms, surpassing the user base of Facebook and Instagram in a shorter time frame.
TikTok has 1 billion monthly active users globally, with 150 million monthly active users in the United States.
TikTok Key Statistics
- TikTok has over 1 billion monthly active users globally, with 150 million in the United States.
- The average daily time spent on TikTok has more than doubled from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024.
- The most popular categories on TikTok are Entertainment, Dance, and Pranks, with billions of views each.
- Top influencers on TikTok include Charli D'Amelio, Khabane Lame, and Addison Rae, each with tens of millions of followers.
- TikTok's user base has grown exponentially from 133 million in 2018 to over 1.5 billion in 2023.
- Daily active users on TikTok have skyrocketed into the millions, reflecting the platform's ability to engage users on a daily basis.
Tiktok's background
- Debut: September 2016 in China, August 2018 Globally
- Headquarter: Beijing, China
- Language Availability: Supports 40 languages
- Sector: Social Media Networking
- Owner: ByteDance
Charting TikTok's Explosive Growth from Launch to 2024
Over the years, TikTok has witnessed a tremendous growth in its user base. With its unique and engaging content, it has captivated the attention of millions of users globally. In fact, the number of active users on TikTok has soared to new heights, surpassing even the most established social media platforms. Let's take a closer look at the graph below to see the remarkable growth in active users on TikTok.
Year | TikTok users |
|---|---|
2023 | 1,587,000,000 |
2022 | 1,366,000,000 |
2021 | 902,000,000 |
2020 | 700,000,000 |
2019 | 381,000,000 |
2018 | 133,000,000 |
TikTok's popularity is truly reflected in how content creators manage to keep millions of users engaged on a daily basis. This has caused the number of daily active users to skyrocket into the millions.
TikTok annual users by region
The table below illustrates the significant growth of TikTok's active user base over the years:
Year | Asia Pacific | North America | Europe | LatAm | MENA |
|---|---|---|---|---|---|
2023 | 682,000,000 | 192,000,000 | 238,000,000 | 207,000,000 | 171,000,000 |
2022 | 590,000,000 | 169,000,000 | 199,000,000 | 168,000,000 | 129,000,000 |
2021 | 404,000,000 | 110,000,000 | 138,000,000 | 97,000,000 | 82,000,000 |
2020 | 300,000,000 | 82,000,000 | 104,000,000 | 61,000,000 | 55,000,000 |
2019 | 185,000,000 | 49,000,000 | 59,000,000 | 33,000,000 | 28,000,000 |
2018 | 88,000,000 | 12,000,000 | 8,000,000 | 5,000,000 | 6,000,000 |
The table illustrates the growth of TikTok users from 2018 to 2023 across various regions. The Asia Pacific region, excluding China and India, leads with user numbers rising from 88 million to an estimated 682 million. North America and Europe follow, with users increasing from 12 million and 8 million in 2018 to projected 192 million and 238 million in 2023, respectively.
Latin America and the Middle East and North Africa (MENA) region have also seen substantial growth. Latin America's user base has grown from 5 million in 2018 to an estimated 207 million in 2023. Similarly, the MENA region's user numbers have increased from 6 million in 2018 to an estimated 171 million in 2023.
Most followed category
Here's a breakdown of the most popular content categories on TikTok, along with their respective views in billions:
Category | Views |
|---|---|
Entertainment | 535,000,000,000 |
Dance | 181,000,000,000 |
Pranks | 79,000,000,000 |
Fitness/sports | 57,000,000,000 |
Home reno/DIY | 39,000,000,000 |
Beauty/skincare | 33,000,000,000 |
Fashion | 27,000,000,000 |
Recipes/cooking | 18,000,000,000 |
Life hacks/advice etc. | 13,000,000,000 |
Pets | 10,000,000,000 |
Outdoors | 2,000,000,000 |
The table shows that Entertainment, Dance, and Pranks are the most popular categories, garnering 535 billion, 181 billion, and 79 billion views respectively. The data suggests that these categories are the most engaging for the TikTok user base, indicating where content creators might focus their efforts for maximum reach.
But who is the most followed on the platform?
The most followed on TikTok
Below is a list of the most followed influencers on TikTok, with their follower counts:
Influencer | Followers |
|---|---|
Charli d’Amelio | 125,600,000 |
Khabane lame | 115,000,000 |
Addison Rae | 84,800,000 |
Bella Poarch | 83,400,000 |
Zach King | 65,500,000 |
Will Smith | 62,000,000 |
TikTok | 57,500,000 |
Dixie D’Amelio | 55,200,000 |
Spencer X | 54,900,000 |
Loren Gray | 54,100,000 |
The table showcases the top influencers on TikTok, led by Charli D'Amelio with an impressive 125.6 million followers. Not far behind is Khabane Lame, known for his comedic silent reactions, boasting 115 million followers. Other notable influencers include Addison Rae, Bella Poarch, and even Hollywood star Will Smith. These influencers have harnessed the power of TikTok to reach and engage with millions of users worldwide.
What is the average screen time on TikTok?
The average time users spend on TikTok has seen a significant increase over the years. Here's a breakdown of the average daily time spent on TikTok from 2024 to 2019:
Year | Average daily time spent on TikTok | Change over previous year |
|---|---|---|
2024 | 58 minutes, 24 seconds | ↑ 3 minutes, 36 seconds |
2023 | 55 minutes, 48 seconds | ↑ 3 minutes, 48 seconds |
2022 | 52 minutes | ↑ 6 minutes, 42 seconds |
2021 | 45 minutes, 18 seconds | ↑ 6 minutes, 42 seconds |
2020 | 38 minutes, 36 seconds | ↑ 11 minutes, 12 seconds |
2019 | 27 minutes, 24 seconds | - |
In the 6 years of existence, tikotk went from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024.
With the time more than doubling from 27 minutes and 24 seconds in 2019 to 58 minutes and 24 seconds in 2024, it's clear that TikTok's captivating content is giving other social media platforms a run for their users. This consistent growth in user engagement time underscores TikTok's expanding influence in the social media landscape.
Reflecting on TikTok's Unprecedented Growth
In just a few short years, TikTok has transformed from a new player in the social media landscape to a dominant force. With over 1 billion monthly active users globally, it has captivated audiences with its unique and engaging content. The platform's ability to keep users hooked is evident in the dramatic increase in average daily screen time, which more than doubled from 2019 to 2024.
TikTok's popularity spans across various content categories, with Entertainment, Dance, and Pranks leading the pack in terms of views. The platform has also given rise to a new generation of influencers, with figures like Charli D'Amelio and Khabane Lame amassing tens of millions of followers.
From its launch to 2023, TikTok's user base has grown exponentially, a testament to its wide appeal and the effectiveness of its content creators. As we look ahead, the continued growth of daily active users suggests that TikTok's influence is only set to grow.
This is an article written by:
The Content Team is comprised of several SEO.AI staff members, augmented by AI. We share a deep passion for all things AI, with a particular emphasis on SEO-related topics
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