How does gross margin and net margin differ? (2024)

Gross margin and netmargin are profitability ratios used to assess the financial well beingof a company. Both gross profit margin and netmargin ornet profit marginare expressed in percentage terms and measure profitabilityas compared to revenue for a period.

Key Takeaways

  • Profit margins are a measure of how efficient a company is at turning sales into profits by comparing revenues to profit numbers.
  • Gross profit margin is computed by simply dividing net sales less cost of goods sold by net sales.
  • Net profit margin further removes operating expenses, interest, and taxes from net revenue to arrive at net income, then divides this number by net sales.

A Tale of Two Margins

Gross profit marginis theproportion of money left over from revenues after accounting for thecost of goods sold(COGS). COGSare raw materials and expenses associated directly with the creation of the company's primary product, not including any selling, general or administrative costs.

Gross profit marginis the gross profit divided by total revenue,multiplied by 100, to generatea percentage of income retained as profit after accounting for the cost of goods.

Net profit marginor net margin isthe percentage of net income generated from a company'srevenue. Net income is often calledthe bottom line for a company or the net profit.

The net profit margin takes into account all business expenses, not merelyCOGS, and is, therefore, a more stringent metric by which to measure profitability. Net profit reflects the total revenue left over after accounting for all outgoing cash flow and additional income streams including COGS,other operational expenses,debt payments such as interest,investment income,income from secondary operations, and one-time payments for unusual events such as lawsuits and taxes.

Net profit is divided by total revenue and multiplied by 100 to yield a percentage of income that remains after all expenses.

Gross Profit Margin vs. Net Profit Margin In Practice

Let us look at these two profit margin measures using a historical example. Below is theincomestatement forApple Inc.(AAPL)as ofMarch 31,2018:

  • Apple's net sales or revenue was$61 billion, and theircost of sales or cost of goods sold was$37.7 billion for the period.
  • Apple's gross profit margin was 38% or (($61 billion- $37.7 billion) ÷ $61 billion)x 100.

How does gross margin and net margin differ? (2)

  • As ofMarch 31, 2018,Apple'snet sales or revenue was$61 billion,and net income was $13.8B for the period.
  • Apple's netprofit margin was 23% or ($13.8billion÷ $61billion) x 100.

Anet profit margin of 23% meansthat for every dollar generated by Applein sales, the company kept$0.23as profit.

How does gross margin and net margin differ? (3)

Gross profit margin (gross margin)and net profit margin (net margin) are used to determine how wella company's management is generatingprofits. It's important for investors to compare the profit margins over several periods and against companies within the same industry.

How does gross margin and net margin differ? (2024)

FAQs

How does gross margin and net margin differ? ›

Gross profit margin is computed by simply dividing net sales less cost of goods sold by net sales. Net profit margin further removes operating expenses, interest, and taxes from net revenue to arrive at net income, then divides this number by net sales.

What is the difference between gross margin and net margin? ›

Gross profit margin is the profit remaining after subtracting the cost of goods sold (COGS) from revenue. It expresses the relationship of profit to revenue as a percentage. Net profit margin is the profit that remains after subtracting both the COGS and operating expenses from revenue.

What is the difference between net and gross? ›

What is Gross vs Net? Gross means the total or whole amount of something, whereas net means what remains from the whole after certain deductions are made.

What is the difference between net income and gross profit margin? ›

Gross profit represents the income or profit remaining after production costs have been subtracted from revenue. Net income is the profit that remains after all expenses and costs, such as taxes, have been subtracted from revenue.

What is the difference between GP and GM? ›

Gross profit (GP) is the number of dollars of profit (dollars billed minus expenses and dollars paid) your business earns, while gross margin (GM) is the percentage of your total billable revenue that constitutes profits (dollars of profit divided by total revenue dollars).

What does net margin tell you? ›

Net profit margin is typically expressed as a percentage but can also be represented in decimal form. The net profit margin illustrates how much of each dollar in revenue collected by a company translates into profit.

What does gross margin tell you? ›

Gross margin is the percentage of a company's revenue that's retained after direct expenses such as labor and materials have been subtracted. It's an important profitability measure that looks at a company's gross profit as compared to its revenue.

What is a good net margin for a company? ›

As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.

Can a business earn a gross profit but incur a net loss? ›

operating expenses exceed gross profit. Therefore, a business can earn a gross profit but incur operating expenses in excess of this gross profit and end up with a net loss.

Is there a difference between margin and gross profit? ›

Gross margin and gross profit are two financial metrics that help provide insight into a company's profitability and cost management. Gross profit is the revenue a company has left after subtracting the cost of goods sold (COGS), while gross margin is the percentage of revenue that represents gross profit.

Is GP the same as margin? ›

Is calculating gross margin and gross profit the same? No. Gross margin equals the gross profit divided by the sales revenue, multiplied by 100. Gross profit equals the sales revenue minus the cost of goods sold (COGS).

What are the two types of GP? ›

Geometric progression can be divided into two types based on the number of terms it has. They are: Finite geometric progression (Finite GP) Infinite geometric progression (Infinite GP)

What does GM stand for in gross margin? ›

Gross Margin (GM) % is the percentage of each dollar of revenue that a company retains after covering the direct costs of materials and labour associated with delivering the services sold by the company.

Is net margin good or bad? ›

A net profit of 10% is generally regarded as a good margin for most businesses, while 20% and above is regarded as very healthy. A net profit margin of less than 5% is relatively low in most industries and can indicate financial risk and unsustainability.

Is net sales the same as gross margin? ›

Net sales simply accounts for all your sales minus discounts, sales returns, and allowances. Gross margin represents how much net income you have left after dedicating COGS.

Does gross margin include tax? ›

Gross margin is synonymous with gross profit margin and includes only revenue and direct production costs. It does not include operating expenses such as sales, marketing costs, taxes, or loan interest.

What is the difference between gross profit and net profit ratio? ›

In short, gross profit is your revenue without subtracting your manufacturing or production expenses, while net profit is your gross profit minus the cost of all business operations and non-operations.

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