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AdSense makes it easy for creators and publishers to earn money by displaying high-quality, relevant ads from trusted advertisers on their website, games, and content. You can customize where you want ads to display, while AdSense provides formats tailored to your needs and content – with Google AI optimizing for your highest paying opportunities.
Get started
Here’s what you’ll need
A Google Account
If you're using Gmail or any other Google service, you already have one. If not, you can create a Google Account when you create your AdSense account.
Your own content created from scratch
This can be your website, blog, or other original content – as long as you're the owner and it complies with the AdSense Program policies.
A valid phone number
Google uses phone number verification to make sure that your information is accurate and up to date.
A postal address
This should be an address where you can receive mail. We'll mail you a Personal Identification Number that you'll need to enter into your AdSense account to start receiving payments.
Get started
4 steps to start earning
Sign up
Create your AdSense account either through your current content platform, or directly through AdSense.
Get started
Set up
Copy and paste one line of code to your site to start earning with AdSense.
Select preferences
Personalize your ad settings based on what’s right for your content and audience. You control the position, frequency, and type of ads that can show.
See examples
Monetize your content
You earn revenue when ads appear within your content. Google AI continuously optimizes your ads to help you earn the maximum revenue possible.
See how much you could earn
Explore a wide range of ad formats
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IN-PAGE FORMATS
Banner Ads
In-page ad units that show display or native ads.
Open example
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IN-PAGE FORMATS
Multiplex Ads
In-page native ads that appear in a grid.
Open example
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OVERLAY FORMATS
Anchor Ads
Overlay ads that stick to the top or bottom edge of the page.
Open example
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OVERLAY FORMATS
Side rail ads
Overlay ads that stick to the sides of the screen as the page is scrolled. Available on desktop only.
Open example
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OVERLAY FORMATS
Vignette Ads
Full-screen overlay ads that appear between page loads.
Open example
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INTENT-DRIVEN FORMATS
Ad intent anchors
Automatically shows anchors on pages where we can detect eligible content.
Open example
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INTENT-DRIVEN FORMATS
Ad intent links
Converts existing text into links where we can detect eligible content.
Open example
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IN-PAGE FORMATS
Related Search Ads
Suggested search units that help you earn revenue from Search ads based on your page content.
Open example
Got questions? We’ve got answers.
About AdSense
What is AdSense?
AdSense is a simple way to earn money by displaying ads next to your online content. With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your site.
How does AdSense differ from other ad networks?
The AdSense Program differs in that it delivers ads served by Google Ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads, and more ad spaces filled.
Do I have to choose which ads to show on my site?
No. AdSense automatically serves ads on your site that are targeted to your content or audience. Learn how Google targets ads to your site.
Who decides which ads to show on my site?
AdSense uses an ad auction to automatically select the ads that will appear on your pages. The highest paying ads will show on your site.
Can I view the ads on my site?
Yes. When you've got your ads up and running, you'll be able to view them on your site. An important thing to remember though, is not to click on your own ads. Clicking your own ads, for any reason, is not permitted by the AdSense Program policies.
If I view an ad on my site that I don't like, can I remove it?
Yes. The Brand safety page in your AdSense account lets you review individual ads and choose whether to let them show on your pages. Check out our guide to allowing and blocking ads on your site.
Costs
Do I have to pay to use AdSense?
You can join AdSense with no upfront costs. Once your ads start running, you’ll typically receive approximately 68% of the ad revenue, while Google AdSense retains 32%. Learn more about our revenue share structure.
Sign Up
How do I sign up for AdSense?
If you're ready to get started with AdSense, you can sign up here. We'll review your site to check it complies with the AdSense Program policies.
Policies
Does AdSense have policies for participation that I must adhere to?
Publishers who choose to use the AdSense service are required to adhere to the Program policies. If you fail to comply with these policies, we may disable your AdSense account. In many cases, we prefer to work with publishers to achieve policy compliance; however, we reserve the right to not display ads on sites that violate these policies, to disable ad serving on pages that violate these policies, to withhold payment, or to close offending accounts.
Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the Program policies.
How do you enforce the Program policies?
We actively monitor AdSense publishers to check for continued compliance with our Program policies. If we find publishers who do not comply with our policies or Terms and Conditions, we may suspend or terminate the account.
