Last updated on Aug 29, 2024
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Broker vs. Agent
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Pros and Cons of Brokers
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Pros and Cons of Agents
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How to Choose
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How to Find a Good Broker or Agent
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Here’s what else to consider
If you need insurance for your business or personal needs, you might be wondering whether to work with an insurance broker or an agent. Both can help you find and purchase insurance policies, but they have different roles and responsibilities. In this article, you will learn the main differences between brokers and agents, the pros and cons of each option, and some tips on how to choose the best one for your situation.
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- John Spann IV Certified Employee Benefit Specialist®
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- Lisa Wishoun Life, Annuities, Medicare Advantage and Medicare supplemental Products
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- Kevin Turner VP @ Acrisure | Certified Insurance Counselor, Driving Business Growth - Want to make Workers Compensation a Profit…
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1 Broker vs. Agent
An insurance broker is an independent professional who represents multiple insurance companies and can offer you a variety of options and quotes. A broker works for you, not for the insurer, and can advise you on the best coverage and price for your needs. A broker can also negotiate with the insurer on your behalf and handle claims and renewals. An insurance agent is an employee or a contractor of a specific insurance company and can only sell you the products and services of that company. An agent works for the insurer, not for you, and can provide you with information and guidance on the policies they offer.
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- Larry Goanos Andros Risk Services
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I agree with Orlando, there are Independent Agents who are "appointed" with more than one carrier, or can be, and what we call "Captive Agents" who only work for one carrier and whose primary allegiance is to that carrier, not the policyholder. There is a difference. Also, a broker is different than an agent.
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- Orlando LLanes Chief Executive Officer at Southwestern Insurance Services , Inc.
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An agent can also represent more than one company , an exclusive agent only represents one insurance company and only sells their products, an example is State Farm agent.An independent agent represents many Insuarance company s same as definition of broker.
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- Albert Mulligan Owner of Albert's Companionship Services, offering to Older Adults: Walks, - Conversation /reading,- Cards or Board Games- Garden care - Meal planning and preparation,- Grocery shopping - Intro to Mindfulness Meditation
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I live in Ontario Canada. An agent is contracted with only one insurer. A broker must have contracts with at least two distinct insurers,An agent and/or a broker if they want to keep you as a client will do the best for you.Brokers can provide coverage and pricing options. Most agents cannot
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- Mamadou DIAKITE Agent général en assurance | Commercialisation des produits d’Assurance I.A.RD
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Un courtier d’assurance est mandaté par les clients, il a le rôle de conseiller le client vers la compagnie d’assurance qui offre les meilleurs garanties au moindre coût tandis qu’un agent d’assurance ou agent général est mandaté par une compagnie d’assurance et ne peux vendre que les produits de cette compagnie, peut conseiller le client que sur les produits de cette compagnie mandataire. Ils ont tous les deux un rôle à jouer mais à différents niveaux.
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See AlsoWhy Use a Local Insurance Agency? - Personal, Commercial & Business Insurance Agency NJReal Estate Broker Vs. Agent: Differences ExplainedInsurance Broker vs. Insurance Company: What’s the Difference? | ZensuranceInsurance Brokers: Do You Really Need One?Insightful
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- Daniel Bruno Seguros em geral | Planos de Saúde | Aposentadoria | Pais e Filhos Seguros Corretora de Seguros | Embaixador Movimento Minha Vida Protegida
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O corretor de seguros, especialista em um determinado produto, e independente de seguradoras é o melhor amigo das empresas e famílias em vários momentos. Importante verificar as avaliações positivas no Google e na Internet, e os registros profissionais de cada profissional.
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2 Pros and Cons of Brokers
One of the main advantages of working with a broker is that you can access a wider range of insurance products and prices from different insurers. A broker can also save you time and hassle by doing the research and comparison for you and by managing your insurance portfolio. A broker can also help you find specialized or customized insurance solutions that suit your unique needs. One of the main disadvantages of working with a broker is that you might have to pay a fee or a commission for their services, which can increase the cost of your insurance. A broker might also have limited access to some insurers or policies that are not part of their network or affiliation.
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- Kevin Turner VP @ Acrisure | Certified Insurance Counselor, Driving Business Growth - Want to make Workers Compensation a Profit Center? Schedule 30 minutes with me below.
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Just a side note to this. A reputable broker, will accept a "fee" in lieu of commission or clearly communicate why their is a potentially a "fee" in addition to commission (if legal in the state of operation). Ultimately, for larger business, the services provided by a broker/consultant can be substantial and the corresponding compensation for those services/work products should be negotiated, clearly understood, and mutually agreed upon.
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- Jose Pinon, III LUTCF Principal - Benefits Design
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Regardless of compensation, the principal element in the process is to listen to the client, fall back on your expertise and in tandem with the client craft a game plan. Remember the scientific method, identify a problem, form a hypothesis, create a solution, and implement same.
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- Albert Mulligan Owner of Albert's Companionship Services, offering to Older Adults: Walks, - Conversation /reading,- Cards or Board Games- Garden care - Meal planning and preparation,- Grocery shopping - Intro to Mindfulness Meditation
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Knowledge. Both agent and broker should have committed to on going education.Some agency companies specialize in specific business sectors and sometime offer the best coverage/pricing combination.Brokers are only as good as the insurers they deal with. A broker can also help you find specialized or customized insurance solutions that suit your unique needs, but only if they have the insurers you need for your specific requirements.Do the agent or broker you are negotiating with have other clients in your business sector. Sector experience is important.
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- Carlos Miranda Especialista em Vida e Saúde Empresarial
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Ter a orientação e consultoria de um corretor pode evitar diversos problemas futuros além de criar uma relação de confiança e segurança nas contratações de seguros em geral. Uma desvantagem pode ser em relação a escolha de um profissional que não atenda as necessidades personalizadas como no mercado em geral existem bons e maus profissionais.
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- Stephen George, MBA- HA CEO at Provider Risk
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The AI paragraph is inept. Of course, agents or brokers get paid for their work. Working with a captive agent-employees on simple policies in many cases can work, but remember that agent represents their employer before the insured, and cannot be expected to fight for a client whose claim has been denied by his employerWorking with an independent broker means you have an advocate who knows the lingo.Insurance/Reinsurance can be complex, and requires either a specialist, or a very experienced agent/broker to properly place coverage at the best price/terms. For those deciding they can do it alone, we advise caveat emptor.
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3 Pros and Cons of Agents
One of the main advantages of working with an agent is that you can benefit from their expertise and knowledge of the insurer and the policies they offer. An agent can also provide you with faster and more direct service and communication with the insurer, especially if you have questions or issues. An agent might also offer you discounts or incentives for buying multiple policies from the same insurer. One of the main disadvantages of working with an agent is that you have limited choices and flexibility when it comes to insurance products and prices. An agent might also have a conflict of interest or a bias towards the insurer they work for, which could affect their advice or recommendations.
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- Angela Smucker ARM CLCS CPCU TRIP Need an experienced insurance professional with expert knowledge, a broad range of experiences, and career history? I am available as an expert witness.
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Insurance agents are contractually obligated to serve one ins co, typically. Ins brokers, generally speaking, are obligated to their client by finding the ins cos best suited to provide financial security. New ins pros most often join captive cos (State Farm, Allstate, Nationwide for example) for the in-depth training and salaries, which are less common with brokers. Over time, 5 or 10 yrs perhaps, agents may become brokers to serve a wider range of clients, for more challenging work, and work with a broad group of insurers. Ironically, captive cos don't often recommend or require their agents to join prof assocs (Big I, NAIFA, etc.). Many newer agents are not even aware that prof assocs, with support from senior members, even exist.
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- Albert Mulligan Owner of Albert's Companionship Services, offering to Older Adults: Walks, - Conversation /reading,- Cards or Board Games- Garden care - Meal planning and preparation,- Grocery shopping - Intro to Mindfulness Meditation
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Agent or broker has to be committed to providing you the potential insured with unbiased professional recommendations.Including the ultimate test. Acknowledging they are NOT qualified to sell you the insurance you require
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- Daniel Bruno Seguros em geral | Planos de Saúde | Aposentadoria | Pais e Filhos Seguros Corretora de Seguros | Embaixador Movimento Minha Vida Protegida
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Na verdade, muitas vezes um agente ligado a determinada seguradora pode recomendar o melhor produto seguindo o seu viés de escolha baseado em metas e promoções pessoais.Importante escolher um profissional que trabalhe de forma independente de seguradoras.
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4 How to Choose
When deciding between a broker or an agent for your insurance needs, there is no definitive answer as it depends on personal preferences, budget, and goals. However, there are some factors to consider. The type and amount of insurance you need is important; if it's complex or specialized, a broker may be more suitable as they can find you the best options and deals. If it's simple or standard insurance, an agent may suffice as they can provide you with the policies of their insurer. Additionally, the level and quality of service you expect should be taken into account; if you want personalized and comprehensive service, a broker may be better suited as they can act as your advocate and partner. If you want quick and easy service, an agent may be preferable as they can provide direct access and convenience. Lastly, the cost and value of insurance should be considered; if you want to save money and get the best value for your insurance, a broker might be the way to go as they can shop around and compare prices and features for you. Whereas if you want to avoid fees and commissions and get the best price from your insurer, an agent might be able to offer discounts and rewards.
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5 How to Find a Good Broker or Agent
When selecting a broker or agent, you want to make sure you find one who can meet your expectations and needs. Ask for referrals from your friends, family, or colleagues and do some research online to check reviews, ratings, credentials, affiliations, memberships, and certifications. Contact the brokers or agents you are considering and ask questions about their services, fees, products, and policies. Request quotes or proposals from them and compare them with other options. Ultimately, choose a broker or agent who is licensed, experienced, trustworthy, and responsive. Ensure they understand your needs and can offer suitable solutions while communicating effectively.
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- Lorena Tomasini Life insurance 💰 Health Insurance 🏥 #Podcasthost🎙️Virtual insurance agent👩💻 Helping busy people protect their money
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I'll add that it's also good to work with a broker how you like to get services. Some brokers work in person only, some over zoom and some over the phone. For example we provide digital (zoom or phone) and no in person and we find with busy professionals this isna great solution. Also, working with a local broker is an added value though not always necessary.
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- Angela Smucker ARM CLCS CPCU TRIP Need an experienced insurance professional with expert knowledge, a broad range of experiences, and career history? I am available as an expert witness.
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To recognize a broker or agent who has voluntarily taken advanced training on complex cases, look for someone with letters after their name. These may include ARM, CIC, CLCS, CPCU, TRIP, etc.
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- Albert Mulligan Owner of Albert's Companionship Services, offering to Older Adults: Walks, - Conversation /reading,- Cards or Board Games- Garden care - Meal planning and preparation,- Grocery shopping - Intro to Mindfulness Meditation
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Agent or broker?Are they committed to ongoing education. Do they have ANY certification from National Insurance Institutes.Are they prepared to provide you with a list of current clients in your business sector that will give them a strong recommendation.Are the current staff stable or is a revolving door?Does your intuition tell you "This will be a good business and personal fit"
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- Daniel Bruno Seguros em geral | Planos de Saúde | Aposentadoria | Pais e Filhos Seguros Corretora de Seguros | Embaixador Movimento Minha Vida Protegida
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Um exemplo que vivemos diariamente aqui, é que nos tornamos corretores dos familiares dos nosso clientes, estabelecendo uma rede contínua de confiança e proteção.
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- Carlos Miranda Especialista em Vida e Saúde Empresarial
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Listo algumas ações necessárias para validar a escolha de um bom corretor, são elas: indicações e referências de amigos, familiares e empresas que se relacione; outra maneira é pesquisar em assessorias e plataformas que o mesmo seja credenciado e também verificar se possui a certificação profissional que habilite a exercer a função.
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6 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- John Spann IV Certified Employee Benefit Specialist®
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In many states, an agent is independent and represents numerous insurance companies. Some states do not even offer a broker license. Thus, looking for an insurance “broker” would be fruitless. What matters is the integrity and ethical standards of the agent/broker with whom you choose to partner. Shopping brokers rather than carriers will result in a higher premium if you frequently change carriers. Find someone you trust, and stick with them. They will be as loyal to you as you are to them. Treat your agent/broker as a partner, they will treat you the same. And fight for you with you with the underwriter accordingly. Treat them as a vendor, you will be a transaction, absent conviction. Who would you rather have? A partner, or a vendor?
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- Lisa Wishoun Life, Annuities, Medicare Advantage and Medicare supplemental Products
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Working with an insurance broker offers access to multiple insurers and unbiased advice, while a captive insurance agent represents a specific company. Brokers shop for the best coverage, whereas agents focus on their company's policies. Choose based on your preference and needs.
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