How do these messaging apps earn money? (2024)

If I may put it this way, in the disguise of messaging apps, they are actually platforms for shopping, financial services, payments, stickers, celebrity cameos, and much more.

Unlike Whatsapp, most of the prominent messaging apps have some or the other form of revenue models. Whatsapp limited its service to simple communication features, and that made the app more appealing to some users. But this strategy has also limited the company’s ability to make money, despite having 450 million monthly active users. The app’s revenue stood at $20 million last year. With Facebook acquiring it, WhatsApp could get more time to come up with a long-term business model as the app tries to further expand its user base.

Lets see how are other messaging apps making money:

Line has three major sources of revenue: free-to-play video games that make money from in-game purchases of virtual items and other services; “stickers” featuring cartoon characters that users buy and send as messages; and official accounts for businesses and celebrities who pay fees to send a set number of promotional messages. Last month, Line said its revenue for the fourth quarter of 2013 rose more than fivefold to 12.2 billion yen ($120 million) from 2.2 billion yen a year earlier. It is also looking into other services such as e-commerce and music distribution as possible ways to earn revenue from its messaging platform.

Kakao Talk, which is dominant in South Korea, also uses methods that are similar to Line’s to make money.

WeChat last year added an electronic payment feature to the popular app — a step toward making money with small handling fees for transactions made through the app. Like Line, WeChat uses video games to generate some of its revenue.

How do these messaging apps earn money? (1)
How do these messaging apps earn money? (2024)

FAQs

How do chat apps earn money? ›

All chatting app first of all increase their active user so more user use app for more time. When millions of user use the app, then they collect the user data and analyse it in people manager which can Be use in marketing, Chatting app company may sell user data to advertising company or rent it and make money.

How do messaging companies make money? ›

1. **Subscription Services:** Offer premium content or features through a subscription model to users who are willing to pay for an enhanced experience. 2. **Ads and Sponsorships:** Integrate targeted advertisem*nts or sponsored content within the app to generate revenue.

How to free messaging apps make money? ›

How Do Free Apps Make Money: 5 Main App Monetization Strategies
  1. Advertising. In-app ads are the most common way free apps make money. ...
  2. In-app purchases. One more way your free app can make money is through in-app purchases. ...
  3. Freemium model. ...
  4. Subscription model. ...
  5. Sponsorship model.
Jun 6, 2024

How does Messenger make money? ›

How does Facebook Messenger make money? Advertisem*nts are targeted via messenger, and advertisers are charged on a pay-per-read basis.

How does text free make money? ›

The service costs nothing because it is supported by ads, but users have the option of paying for an ad-free version with enhanced features.

Can you make money from messaging? ›

There are many sites and jobs that pay you to text from your phone. Jobs range from helping via customer support to flirting and offering advice as a therapist. With many texting jobs, you can create your own schedule and work from home (or while traveling!)

How does Snapchat make money? ›

SnapAds and sponsored lenses are the two ways of Snapchat direct ads. The video advertising starts from $3000 per month. Whereas, Snapchat lenses build millions of snaps sent each day and come with a variety of pricing models. Another thing businesses can do over here is advertising with the help of discovery ads.

Who owns the app messages? ›

Google's official universal messaging platform for the Android ecosystem, Messages employs SMS and Rich Communication Services (RCS).

How does TikTok make money? ›

TikTok generates revenue from ad revenue and in-app gift purchases. The ads function synonymously as those from other social media platforms: advertisers select their target demographic and TikTok places this messaging in front of the advertiser's desired audience.

What texting app is actually free? ›

Telegram

Telegram is one of the best free texting apps for iPhone and Android devices.

Do any free apps make money? ›

In-app ads are very popular among developers of free apps. Depending on the app type, in-app ads revenue can be accounted for thousands of dollars. How do free apps make money with ads without interrupting the user experience? Banner ads are the least intrusive type of in-app advertising.

Can a free app become paid? ›

An app is free if users can download, use, and delete it without any additional fees. Free apps can make money with the help of advertising, paid subscriptions, purchase of the digital products in the app, sponsorship and crowdfunding, service fees, and making money from user data.

Who pays for Messenger calls? ›

Your Messenger conversation will not result in any charges on your cellular plan for either you or the other person.

How much does Facebook pay for 1000 views? ›

Pay Rate per 1,000 Views

The pay rate for 1,000 views on Facebook Reels ranges from $0.01 to $0.02, which translates to a maximum of $20 for every 1000 views. However, the earnings may fluctuate between approximately $8.75 and $10 per 1000 views based on factors such as audience location and engagement level.

How do chat lines make money? ›

With a good business idea and the willingness to work hard, you can make a go of a chat line operator business. This type of business capitalizes on people who want to call in for information, entertainment, advice or help. You charge a per-minute fee and earn profit the longer each caller stays on the line.

Does the Chaty app pay real money? ›

Did you know that every chat session you have with a user earns you credits? It's as simple as engaging in conversations while using the app. The more active you are, the more credits you accumulate, which can be converted into real money.

How can chatbot make you money? ›

Chabots can be used for affiliate marketing. When a user interacts with a chatbot and inquires about a product or where to find specific products/items, you can refer the user with an affiliate link, which redirects them to a third-party website. If the user makes a purchase, you get to earn an affiliate commission.

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