Growing Demand for Plant-based Protein is Driving Innovations & Growth of Meat Substitutes Market (2024)

Growing Demand for Plant-based Protein is Driving Innovations & Growth of Meat Substitutes Market (1)

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Swati Sharma Growing Demand for Plant-based Protein is Driving Innovations & Growth of Meat Substitutes Market (2)

Swati Sharma

Corporate Communicator

Published Feb 13, 2024

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According to industry reports, the global meat substitutes market is experiencing rapid growth, with projections indicating a substantial increase in market value $4.04 billion by 2027, at a CAGR of 13.5% from 2021 to 2027. This growth is fueled by millennials who prioritize their health and the environment, driving the adoption of plant-based alternatives.

The food industry is undergoing a significant transformation, propelled by the burgeoning popularity of plant-based proteins. As consumers, particularly millennials, increasingly prioritize health, sustainability, and ethical considerations, the demand for meat substitutes is soaring. This paradigm shift is not merely a passing trend but a profound movement reshaping the way we eat and perceive food.

Plant-based proteins, also known as meat alternatives or plant-based meats, offer a sustainable and environmentally friendly alternative to conventional animal-based products. They are designed to replicate the taste, texture, and nutritional profile of meat while being derived from plant sources. This innovation caters to the growing number of individuals embracing vegetarian, vegan, or flexitarian diets.

Plant-based protein ingredients play a crucial role in propelling the meat substitutes market due to several factors:

  • Health Consciousness: Consumers are increasingly concerned about their health and are seeking alternatives to traditional meat products. Plant-based protein ingredients offer a healthier option, as they are generally lower in saturated fats and cholesterol and higher in fiber compared to animal-based proteins.
  • Environmental Sustainability: Concerns about the environmental impact of animal agriculture, including greenhouse gas emissions, deforestation, and water usage, are driving consumers towards plant-based alternatives. Plant-based protein ingredients have a significantly lower environmental footprint compared to animal-based proteins.Make an Inquiry
  • Ethical and Animal Welfare Considerations: Many consumers are motivated to reduce or eliminate their consumption of animal products due to ethical concerns about animal welfare. Plant-based protein ingredients provide a cruelty-free alternative that allows consumers to align their values with their dietary choices.
  • Innovation in Product Development: Advances in food technology and ingredient formulation have led to the development of plant-based protein ingredients that closely mimic the taste, texture, and nutritional profile of meat. This innovation has expanded the range of meat substitutes available on the market and has made them more appealing to consumers.
  • Dietary Restrictions and Allergies: Plant-based protein ingredients cater to consumers with dietary restrictions or allergies, such as lactose intolerance or egg allergies, who may not be able to consume traditional meat products or meat substitutes made from animal-derived ingredients.
  • Cultural and Religious Factors: Plant-based protein ingredients are suitable for consumers following vegetarian, vegan, or other plant-based diets for cultural or religious reasons. They provide a versatile alternative that can be incorporated into a wide range of cultural cuisines and dietary practices.

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Overall, the growing demand for plant-based protein ingredients is driving innovation and growth in the meat substitutes market, making it an increasingly attractive option for consumers seeking healthier, more sustainable, and ethically conscious food choices.

North America's dominance in the meat substitutes market stems from a convergence of factors, including heightened consumer awareness and demand driven by concerns over health, sustainability, and ethics, the presence of key industry players like Beyond Meat and Impossible Foods, widespread availability through retail channels, supportive regulatory frameworks, increased investment, and evolving dietary preferences favoring plant-based alternatives. These dynamics create a fertile environment for continued growth and innovation in the region's meat substitutes industry.

Market Key Players:

  • DuPont (US)
  • ADM (US)
  • Kerry Group (Ireland)
  • Ingredion Incorporated (US)
  • Roquette Frères (France)
  • PURIS (US)
  • Cargill (US)
  • Axiom Foods (US)
  • Sonic Biochem Ltd (India)
  • Crespel & Deiters (Germany)

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Growing Demand for Plant-based Protein is Driving Innovations & Growth of Meat Substitutes Market (2024)
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