GPU price drops are coming bigger and faster – but be careful (2024)

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Graphics card prices are dropping swiftly – but be wary of used GPU ‘bargains’

GPU price drops are coming bigger and faster – but be careful (1)

Graphics card prices are continuing to fall, and in more cases they’re dropping below their recommended pricing (MSRP), with prices on the second-hand market positively plunging downwards in some cases – thanks to something of a perfect storm around crypto-mining (we’ll return to that point later).

First off, let’s look at the raw stats as published by Tom’s Hardware (opens in new tab), which has been regularly keeping tabs on average prices for current-gen GPUs (RTX 3000 and RX 6000) in the US, for both retail and eBay (used) sales, and just aired a fresh bunch of numbers as of mid-June.

So, what we’ve seen in the past two weeks, since the start of June, is that retail prices for graphics cards have dropped by 2% overall, but that average is somewhat skewed by an outlier in the form of a 9% hike for the Nvidia RTX 3080 12GB model.

There are some big dips witnessed including a 7% drop in the asking price for both the RTX 3070 and RTX 3070 Ti, and a 6% dip where the RTX 3050 is concerned. Nvidia’s flagship RTX 3090 Ti has dropped by 5%, too.

The movement with AMD graphics cards at retail has been more modest, but there was a 3% drop for the RX 6900 XT and 6800 XT, as well as the 6600 XT and vanilla RX 6600.

Nvidia’s graphics cards are seeing more of a decline partly because they have further to go to normalize back to MSRP – whereas many of AMD’s RX 6000 series have already dipped below MSRP, that’s not true with any of Nvidia’s core RTX 3000 offerings.

In Nvidia’s case, just the highest-end GPUs – the RTX 3090 Ti, RTX 3090 and RTX 3080 Ti – have dropped below their recommended price (well, the 3090 is level with its MSRP in actual fact). All the other Ampere GPUs, from the RTX 3050 up to and including the vanilla RTX 3080, are still priced over MSRP at retailers. Whereas for AMD, only the 6800 XT and 6800 remain above their MSRP.

As for the used market, average eBay sold prices have witnessed some huge drops – remember, this is just over the course of two weeks – such as Nvidia’s RTX 3060 Ti plunging by 19%, and the RTX 3080 by 17%, with the RTX 3070 not far off that on a 15% decrease.

The biggest drop on eBay, though, is AMD’s RX 6950 XT which fell by 21%, and the 6800 XT dropped by 17%, as did the 6500 XT, with some other Big Navi GPUs seeing 12% to 14% drops.

Ignoring AMD’s new graphics cards – which are basically not available on eBay, or hardly – the overall average eBay sold price has dropped by a rather staggering 12%, and to emphasize this once more, that’s over a fortnight.

Analysis: Crypto storm rages, with major caveats on used GPUs

A mix of factors are now contributing to produce these price drops, particularly in the second-hand market – with a lot of this tying into the crypto market. We’ve just seen a big crypto crash, of course, and rapidly rising electricity prices mean that crypto-mining has been hit simultaneously by major cost increases, and big chunks being torn out of profitability.

The predictable result is that folks are looking at giving up on their mining endeavors, and rushing to get GPUs onto auction sites to sell them off. Mainly because they realize others will have the same idea, and they want to beat the rush and get a better price, before a flood of second-hand graphics cards coming onto the market depresses asking prices even further (which we can see is already happening).

On top of this, there are next-gen GPUs from both AMD and Nvidia on the horizon, and these could go on sale as early as September (we’ve even heard one rumor that Nvidia might shoot for August, but we’re doubtful on that score – though a paper launch could come around then).

At any rate, it won’t be too long before we start at least hearing about RTX 4000 and RX 7000 GPUs, and that’s going to make people think twice about buying current-gen GPUs – why grab one of those, when you can wait for what are apparently much more powerful models around the corner? And that will put even more downward pressure on pricing.

For that reason, even though prices are falling with some momentum now, it’s probably a good idea to wait it out further, particularly for Nvidia graphics cards which are, in the main, still above MSRP. That situation will rapidly change, no doubt, when next-gen Lovelace is announced…

The second-hand market is a rather different proposition, and while there are some pretty hefty price drops coming through now, which may be exciting – you should exercise caution about buying a used GPU that’s been in a mining rig. These are graphics cards which have been run around the clock and pushed hard, and a bit like a car which has been driven hard and thrashed by its owner, they have many more proverbial miles on the clock than their age would indicate – and potentially much more chance of going wrong in the future as a result.

The second-hand market is complicated because sellers will likely avoid declaring that a graphics card has been used for mining – precisely because they don’t want to put buyers off due to the aforementioned concerns – and so picking up a used GPU in a time of crypto-miner sell-offs is a bit of a minefield in that respect.

We’d very much urge caution here, and suggest that rather than pulling the trigger on eBay now, you’d be better off waiting for the prices of new graphics cards to fall much further – which, in all likelihood, is what’s going to happen as this year rolls on.

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Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel - 'I Know What You Did Last Supper' - was published by Hachette UK in 2013).

GPU price drops are coming bigger and faster – but be careful (2024)

FAQs

Why are GPU prices coming down? ›

Three years later, Nvidia's RTX 30-series GPUs remain capable cards, and prices have come down now that the supply chain shortages and cryptocurrency mining are over.

Will graphic card prices increase or decrease? ›

Graphics cards are cheaper now than in 2021, and prices have continued to drop. Although some models are still overpriced, it's safe to say that GPU prices have returned to normal now. Prices may rise again near the end of the year, but it's hard to say for sure right now.

Will GPU prices increase due to AI? ›

Learning algorithms require substantial computational power, which GPUs provide. As a result, the demand for GPUs in the AI industry has contributed to keeping GPU prices high.

How much does an Nvidia GPU cost? ›

GPUs from the 1990s to today
Header Cell - Column 0Release datePrice (inflation-adjusted)
Nvidia GeForce GTX 10802016$769.73
Nvidia GeForce RTX 30802020$832.98
Nvidia GeForce RTX 40802022$1,263.58
Nvidia GeForce RTX 4070 Ti2023$808.74
5 more rows
Mar 2, 2024

Why is GPU overpriced? ›

They charge what people are willing to pay. That's it. Like virtually all profit-making companies NVIDIA prices their products to maximize profit. If they charged less they might sell a few more units, but that would not make up for tge reduction in profits per unit.

How long do GPUs last? ›

CPU and GPU Lifespan

While these components don't have a fixed lifespan, they are often built to last for several years under normal usage conditions. As long as your CPU and GPU are properly cooled, they should pretty much last indefinitely.

When was the GPU crisis? ›

A global chip shortage, triggered by the COVID-19 pandemic in 2020, severely hampered the production of GPUs. The pandemic disrupted the global supply chain, causing delays in chip production and delivery.

Are graphic cards getting cheaper? ›

That's very much trailed off now and we're starting to see more and more graphics card deals crop up at the major retailers worldwide. While Nvidia cards are still a little pricey (demand remains high), many AMD cards are actually falling below their recommended launch MSRP currently.

Why are Nvidia cards so expensive compared to AMD? ›

Nvidia graphics cards are typically more expensive than AMD graphics cards. However, Nvidia cards offer better performance and features than AMD cards. If you're looking for the best possible performance, then Nvidia is the way to go. However, if you're on a budget, then AMD is a good option.

Why do AI need GPU not CPU? ›

A GPU contains hundreds or thousands of cores, allowing for parallel computing and lightning-fast graphics output. The GPUs also include more transistors than CPUs. Because of its faster clock speed and fewer cores, the CPU is more suited to tackling daily single-threaded tasks than AI workloads.

Why are Nvidia chips better? ›

They use parallel processing, breaking each computation into smaller chunks, then distributing them among multiple “cores”—the brains of the processor—in the chip. This means that a GPU can run calculations far faster than it would if it completed tasks sequentially.

What GPUs does OpenAI use? ›

The platform, built on the Nvidia HopperTM architecture, has an Nvidia H200 Tensor Core GPU with enhanced memory to manage large volumes of data for high-performance computing and generative AI tasks.

How much should I budget for a GPU? ›

Consider what games you play, as less demanding titles do not need a lot of processing power. If you're a 1080p gamer, you should spend about $200–$400. For 1440p gaming, the sweet spot is between $500–$700, though you can always use upscaling.

Is GTX cheaper than RTX? ›

If you're a graphics enthusiast who values cutting-edge technology and realism, an RTX card is the way to go. However, if you're more focused on performance and affordability, a GTX card offers excellent value for money.

How much is Nvidia V100 per hour? ›

NVIDIA V100s are available immediately in the following regions: us-west1, us-central1 and europe-west4. Each V100 GPU is priced as low as $2.48 per hour for on-demand VMs and $1.24 per hour for Preemptible VMs.

What is the GPU market share in 2024? ›

Nvidia's share of the GPU market increased considerably in the first quarter of 2024. Specifically, Nvidia's GPU market share rose from 80% in the fourth quarter of 2023 to 88% in Q1 2024, according to a Jon Peddie Research report featured by Techradar.

How much is a 4090 GPU? ›

GPU ModelBest US PriceLowest-Ever U.S. Price
GeForce RTX 4090$1,999$1,549
GeForce RTX 4080$1,249$989
GeForce RTX 4070 Ti$759$714
GeForce RTX 4070$574$514
3 more rows
Dec 2, 2023

Is there a GPU shortage? ›

Global Chip Shortage

Additionally, the social distancing measures and other safety protocols implemented in factories further slowed down chip production. All these factors resulted in a severe shortage of chips, with GPUs included. As of 2023, there is still a global shortage of chips.

How much is an H100? ›

The H100 is Nvidia's current top-of-line data center GPU and costs roughly $25,000 per GPU, according to a slide in an earlier company presentation that showed a 16 H100 GPU system costs $400,000.

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