In a recent announcement, Google declared that as of March 1, 2024, free websites created using Google Business Profiles will cease to exist. Instead, visitors will be redirected to their respective Google Business Profiles. This redirect will be operational until June 10, 2024, after which a "page not found" error will greet users. In essence, if your small business relies on a .business.site domain, it's time to consider crafting a new online presence.
Deciphering the Fate of Google's Free Websites
The Verdict: Yes and No
Free websites crafted through Google Business Profiles will indeed shut down on March 1, 2024. However, it's crucial to note that Google Sites, an independent free webpage builder by Google, will remain active.
Unveiling the Essence of a Google Business Profile Website
Until recently, entrepreneurs could fashion a straightforward, single-page website for their small businesses based on the information housed within their Google Business Profile, formerly known as Google My Business. These websites sported the ".business.site" extension, and countless small businesses relied on this complimentary service. With March approaching, Google is turning the lights off on websites created through Google Business Profiles. If you're a small business owner, the time to formulate a new website plan is now!
Insight from an Industry Expert
Greetings! I'm Sam Sarsten, the proprietor of Thencan Designs, a flourishing web design firm nestled in Bend, Oregon. Assisting individuals with Google Business Profiles is my forte, and I've even aided a client or two in setting up their free site via GBP. Today, an email brought the disheartening news of this service's discontinuation. While I lament its departure, my experience underscores the significance of a dedicated website for small businesses. Let's delve into our options moving forward!
Critical Considerations Laid Bare by Google
Google has detailed these considerations in their support article, encapsulated below:
1. Domain Changes
Domains concluding with .business.site and negocio.site will no longer be associated with the website field in your Business Profile. It's imperative to promptly update your profile with a fresh website address.
2. Profile Focus
Your Google Business Profile remains a pivotal tool. It serves as the ideal space to showcase your business, share updates, employ visuals to attract customers, and provide contact details. For comprehensive guidance, refer to our Complete Guide to Google Business Profiles in 2024.
3. Crafting a New Website
To sustain an online presence, contemplate constructing a new website using platforms such as
Wix,
Squarespace,
GoDaddy,
Recommended by LinkedIn
Google Sites,
Shopify,
or WordPress. Remember to update your Business Profile with the link to the new website. Alternatively, consider collaborating with a local web designer. Thencan Designs extends web design services nationwide.
4. Ads Campaign Management
If your Google Business Profile website is linked to an Ads campaign, ensure you update your ads with the new website link before March 1, 2024, to prevent disruptions.
5. Managing Custom Domains
For those using a custom domain to redirect traffic to their Google Business Profile website, establish a redirect to a new site before June 10, 2024.
Actionable Steps for Small Businesses
1. Assess Your Current Setup
Determine if your business relies on a Google Business Profile website. If so, commence planning for the transition. Remember, if your site concludes with .business.site, it's time for a change!
2. Select a New Website Platform
Explore alternative website builders and choose one that aligns with your business needs. Craft a new, dynamic website that reflects your brand essence.
3. Update Your Google Business Profile
Once your new website is live, promptly update the information in your Google Business Profile. This ensures customers can seamlessly find you online.
4. Communicate with Your Customers
Inform your customers about the change through emails, social media, or updates on your Business Profile. Everything, including business cards, will need an update!
5. Seek Assistance if Needed
If uncertainty looms or additional support is required, don't hesitate to reach out for help. Feel free to connect with us for expert guidance!
Concluding the Transition
The discontinuation of Google Business Profile websites signals a paradigm shift in how small businesses manage their online presence. Though adjustments are inevitable, this change also presents an opportunity to elevate your online footprint with a more comprehensive and customizable website. By proactively taking steps now, you not only ensure a seamless transition for your business but also position yourself a step ahead of the competition. Embrace the change, and let your online presence flourish in this evolving digital landscape!
