Google Announces 3 New Features in 2023! AI-Powered Search Engine - Delante Blog (2024)

The new search engine features announced by Google are currently in the testing phase. We do not know yet the release date, thus we need to wait until they are available for regular users. From what we could see during the Google Keynote I/O’23, the new updates are AI-powered functionalities added to Search that are likely to cause a lot of excitement.

AI-Generated Response in Search. Just Like in Bing?

Google is currently testing a new feature that shows AI-generated topic summaries displayed above the regular search results. This section is highlighted, and its background color changes accordingly to the user’s search intent. Additionally, AI provides source links to the websites it pulls out the information from to formulate the response to a user’s query.

Just so you know, ads will still be shown at the top of search results.

Furthermore, Google is currently testing an additional feature that allows for exploiting a searched-for topic further by asking follow-up questions. For example, if you feel like diving into a particular subject deeper, you will be able to click on the “Ask a follow-up” button. This will activate a conversational mode and help you extract more relevant information from Google.

The tested feature seems to be an advanced version of the current Position Zero that shows up in SERPs. I think there may be a drop in organic click-through rates. We shouldn’t forget though that generating extensive search results with AI requires Google to use up more resources. To me, doing so seems to be a necessary move for Google in order to maintain its competitive edge. There is one question though, namely, will this move turn out to be profitable for Google if ad traffic shifts toward AI-generated results?

Google Announces 3 New Features in 2023! AI-Powered Search Engine - Delante Blog (2)

Wojciech Urban SEO R&D Specialist

You can read more about new Search updates on Google blog: Supercharging Search with generative AI

Google Is Going to Help Developers with Code Writing

Another feature that is currently tested by Google is AI-generated code snippets. This one is going to be shown up at the top of search results for programming-related queries. What will this new type of Featured Snipped look like in Search? Here’s an example:

Google Announces 3 New Features in 2023! AI-Powered Search Engine - Delante Blog (3)

AI-generated responses in SERP; Source: Google blog

Exporting Selected Search Results to Google Sheets

Third Search update, which is being tested like the other new features, concerns inserting selected search results into Google Sheets. This allows you to share the findings with others easily by just providing them with the document link.

Google Announces 3 New Features in 2023! AI-Powered Search Engine - Delante Blog (4)

Search result export; Source: Google blog

If you’ve just taken an interest in the possibility to export selected search results to Sheets straight from the Search, be sure to check: Help us build the future of Search with Search Labs published on the official Google blog.

Interestingly, if you live in the USA, you may sign up for testing the latest updates to Search. You can apply here.

Summary: 3 New Updates to Google Search

Just as I thought, Google is making AI an integrated part of the search engine results page. Let me know in the comments what you think of the latest updates to Search. Which new features are you looking forward to test?

Keep visiting Delante’s blog regularly to get the latest news on Google.

Google Announces 3 New Features in 2023! AI-Powered Search Engine - Delante Blog (2024)

FAQs

What is the new AI feature in Google? ›

Google is testing a new functionality that lets users turn their research notes into an AI-generated podcast. The experimental feature, which is currently available within NotebookLM, the tech giant's AI-powered note-taking app, can “summarise your material, make connections between topics, and banter back and forth.”

What is the new feature of Google Search engine? ›

In 2022, we pioneered multisearch in Lens as a new way to search multimodally, with both images and text. Since it launched, multisearch has been best for refining visual queries — like searching for a photo of red sneakers with Lens and adding the word “blue” to find them in your preferred color.

What is the new AI search engine? ›

Perplexity is a search engine built with AI from the ground up. It swaps out the conventional blue links for a chatbot-like interface and allows you to converse with search results. When you look up a query, you'll find a textbox to ask a follow-up under the generated answer.

What is the most popular search engine in 2023? ›

We asked U.S. consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.

How do I turn off Google AI? ›

Turn on or off “AI Overviews and more” in Search Labs
  1. On your computer, open Chrome .
  2. Make sure you're signed in to your Google Account with Incognito mode turned off.
  3. At the top of the browser, click New tab .
  4. At the top of the page, click Labs. Manage .
  5. Toggle off ​​​​​ or on. “AI Overviews and more.”

How do I activate AI in Google Search? ›

Enabling the Google Generative AI Search Feature
  1. Open Your Browser: Go to the Google homepage.
  2. Head to Settings: Located at the bottom right corner.
  3. Select Search Settings: Find it in the dropdown menu.
  4. Enable Google AI Search: Scroll to this section and turn it on.
Dec 20, 2023

How does Google Search AI work? ›

AI Overviews appear in Google Search results when our systems determine that generative responses can be especially helpful — for example, when you want to quickly understand information from a range of sources, including information from across the web and Google's Knowledge Graph.

Why do I have to keep changing my search engine to Google? ›

Search engine changes can signal that malware may have infected your browser. Such malware is better known as a browser hijacker. It modifies your browser settings without your permission.

What is the difference between Google and Google Search engine? ›

Google is an example of a Web Browser or Search Engine? Ans. Google is an example of a Search Engine. Whereas, Google Chrome is a Web Browser.

What is the most powerful AI search engine? ›

1. Perplexity AI. Perplexity AI is one of the best AI search engines designed to enhance information retrieval and provide accurate, contextually relevant results. The tool uses nlp (natural language processing) techniques to understand and respond to user queries.

What is the difference between a Google search and AI search? ›

Difference between Traditional search and AI-powered search

Traditional search matches keywords with website text, but it has limitations due to inaccurate algorithms. AI search rapidly provides highly relevant results for complex queries that traditional algorithms struggle with, revolutionizing search.

Can AI replace Google search? ›

As the digital landscape continues to evolve, the importance of SEO will only grow, and businesses that recognize and adapt to this reality will be well-positioned to succeed in the years to come. Think of AI in the future as the advanced complement and improvement to the search engine, not as the replacement.

What is the most honest search engine? ›

Here is our list of the 11 most popular and trustworthy private search engines to choose from:
  • Startpage.
  • DuckDuckGo.
  • Qwant.
  • Searx.
  • SearchEncrypt.
  • Gibiru.
  • Ecosia.
  • Swisscows.
Jan 25, 2024

What search engine is better than Google? ›

16 Alternative Search Engines Better Than Google
Search EngineCensorship of InformationEnvironmental Impact
BingResults influenced by Microsoft's policies and government restrictionsNo
Yahoo!Relies on Bing's indexed results, potentially subject to censorshipNo
DuckDuckGoUnfiltered results, known for avoiding censorshipNo
13 more rows
Sep 8, 2024

Who is the king of search engines? ›

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn't perfect. Google's dominance in the search engine market and data monopoly raises serious privacy concerns among users.

What is the AI app everyone is using? ›

As a leader in the AI space, Google Assistant is considered to be one of the most advanced virtual assistants of its kind on the market.

What is the new AI competing with Google? ›

SearchGPT: OpenAI is taking on Google with a new artificial intelligence search engine | CNN Business.

What are the new features of Gen AI? ›

Generative AI can learn from existing artifacts to generate new, realistic artifacts (at scale) that reflect the characteristics of the training data but don't repeat it. It can produce a variety of novel content, such as images, video, music, speech, text, software code and product designs.

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