Mayo Clinic make it two years at the top as AIIMS and Singapore General Hospital break into top-4 in global hospital reputation study
- Mayo Clinic is the world’s most reputable AMC for second year running
- India’s AIIMS and Singapore General Hospital both enter top 4 globally
- Mayo Clinic, Dana-Farber Cancer Institute and Groote Schuur Hospital lead three main research pillars: patient treatment, research, and education
- US-based AMCs continue to dominate the ranking, but regional leaders stand firm
Mayo Clinic is the world’s most reputable AMC for second year running
Mayo Clinic Health System is the world's strongest Academic Medical Centre (AMC) brand for the second consecutive year. Mayo Clinic’s Brand Strength Index (BSI) score has increase 1.2 points year-on-year to 86.9/100, placing it above Massachusetts General Hospital (83.5/100), which also maintains its second place standing for the second consecutive year. Mayo Clinic has continued to perform strongly across brand equity metrics within Brand Finance’s research, scoring highly for familiarity and awareness locally, regionally, and internationally.
Reinforcing its strong reputation, Mayo Clinic also stands out as the AMC most actively embracing new technologies and advancements in Artificial Intelligence (AI), telemedicine, digital imaging, and robotics, when compared to other top regional leaders in the study - All India Institute of Medical Sciences, Singapore General Hospital, Charite, Hospital Italiano de Buenos Aires, King Faisal Specialist Hospital & Research Center, and Groote Schuur Hospital. A substantial 44% of healthcare professionals included in the research acknowledge Mayo Clinic's leadership in integrating these cutting edge elements into its healthcare services.
In addition to technological prowess, Environmental, Social, and Governance (ESG) metrics were assessed, and Mayo Clinic emerges as the frontrunner in this domain as well.
Hugo Hensley, Valuation Director, Brand Finance, commented:
"In the dynamic realm of healthcare, marked by the rising prominence of AI and telemedicine, AMCs are racing to seamlessly integrate these transformative trends. Our research at Brand Finance highlights the importance of staying at the vanguard of technological progress. Innovations in these high-profile categories not only bring global attention to an institution, but now rank among the attributes most important in driving a hospital's overall reputation.”
India’s AIIMS and Singapore General Hospital both enter top 4 globally
The All India Institute of Medical Sciences (AIIMS) has risen two positions in the rankings to claim the third spot (72.9/100), establishing itself as the top non-US based AMC. AIIMS offers comprehensive teaching, research, and patient-care facilities across 25 clinical departments. Particularly noteworthy is AIIMS's performance in metrics such as integration between teaching, research, and patient care, exemplifying its commitment to uniting these three pillars within a single institution. It was also amongst the leaders in attracting top medical research talent and attracting top medical student applications.
While enjoying high familiarity and awareness at the local and regional levels, AIIMS international recognition is comparatively lower. Although there has been a yearly increase in these scores, an opportunity still exists for AIIMS to expand its global brand strength beyond its home region.
Singapore General Hospital (SGH) with a BSI of 79.1/100 has entered the top four and is Asia Pacific's highest-ranked AMC. Serving as Singapore's largest acute tertiary hospital, SGH boasts over 50 clinical specialties on its campus and takes pride in its role as an Academic Medical Centre, focusing on training healthcare professionals and conducting cutting-edge research. Year-on-year improvements in metrics such as having Specialist Healthcare Professionals recognized as world leaders in their fields and contributing new research and papers to the medical community, have contributed to enhancing SGH's overall reputation.
Notably, collaborations, such as a partnership with Nanyang Technological University, to establish a Joint Research & Development Laboratory in 3D printing, aim to provide patients with customized medical devices and highlight continued investment in further medical innovation
Mayo Clinic, Dana-Farber Cancer Institute and Groote Schuur Hospital lead three main research pillars: patient treatment, research, and education
The research conducted by Brand Finance can be categorised into three main pillars: patient treatment, research, and education/training. These pillars represent essential elements within the healthcare ecosystem, each playing a key role in the advancement and success of medical institutions. Specialist hospitals, such as SickKids (74.6/100),
continue to demonstrate commendable performance. SickKids secured the second position in patient treatment globally, second only to Mayo Clinic, and scored highly in metrics such as delivers world leading patient experience. The Canadian paediatric teaching hospital has established a strong reputation for patient care by crafting compelling narratives centred around patients and their families, primarily through its SickKids VS campaigns. The achievements of its "SickKids VS The Unknown: Be A Light" campaign were acknowledged with silver awards in two categories (Health & Wellness Education & Advocacy, and Integrated Campaign) at the 2022 Marketing Awards in Canada.
In the realm of research, Dana-Farber Cancer Institute (76.2/100), another specialist hospital, takes the lead, earning notable recognition for its accomplishments in offers patients access to the latest clinical trials and attracts the top medical research talent.
University Health Network (UHN) (75.4/100), the top-ranked Canadian hospital in the global ranking, also excels in research. Key to UHN's strategy is the regular dissemination of scientific findings and innovations. Being the largest health research organization in Canada and ranking first in the country for total research funding, UHN's affiliation with the University of Toronto is likely to further enhance its perception as a research leader.
This strong perception for research is translated through a high score in the contributes new research and papers to the medical community metric. In terms of attracting top medical research talent, Harvard University’s brand appears to boost a brand’s reputation as the place to be for excellence in research. Three out of the top six brands recognized for attracting the top medical research talent are affiliated with Harvard—namely, Brigham & Women’s, Mass General, and Dana-Farber Cancer Institute.
Groote Schuur Hospital (67.9/100) emerges as the leader for education, while Monash Partners Academic Health Science Centre (Melbourne) (70.9/100) and the National University Health System (76.8/100) in Singapore also receive high accolades in this critical pillar.
Groote Schuur Hospital, which is also Africa’s top-ranked AMC, scored 5th globally as known for scientific breakthroughs. Nearly 60 years after performing the first heart transplant, this highlights just how powerful positive headlines can be for building brand strength and the legacy that a scientific breakthrough can have. The hospital's reputation is further underscored by its close ties with the University of Cape Town's medical school and its ongoing commitment to innovation in the medical field.
US-based AMCs continue to dominate the ranking, but regional leaders stand firm
The US boasts 7 out of the top 10 AMCs, largely attributed to its more advanced healthcare market and the global awareness and familiarity of many of its leading hospitals. However, leaders within the six key regions researched outside North America continue to demonstrate robust performance, with five out of six of these regional leaders seeing their Brand Strength Index scores increase in 2024.
Germany’s Charite (75.2/100) was the only regional leader to see a year-on-year BSI drop, however, it still maintains its title as the highest ranked European AMC in the ranking.
King Faisal Specialist Hospital & Research Center (KFSH&RC) has increased its BSI by 1.2 points for 2024, achieving a score of 73.9/100. This means it stays at 20th place in the global ranking for the second year and remains as the highest-ranked AMC in the Middle East. The hospital scored highly in local and regional awareness and familiarity, while also having a strong research reputation and reputation for adopting latest medical treatment or technology.
This reflects KFSH&RC’s continued efforts to advance medical technology, highlighted by its successful performance of the world’s first fully robotic liver transplant in 2023, helping position it as a global leader in minimally invasive transplant surgery.In 2023, Saudi female astronaut Rayyanah Barnawi conducted a series of experiments aboard the International Space Station (ISS) on behalf of KFSH&RC. These experiments focused on studying immune cell reactions, monitoring responses to inflammation, and offering insights into the effects of the space environment on biology. This further solidified the
hospital's reputation for medical innovation.
AIIMS celebrates the title of the highest-ranked South Asian AMC, while fellow Indian hospital, Tata Memorial Centre, also saw a strong performance as the highest new entrant for 2024 at 13th position. Stand out metrics for the hospital were local and regional familiarity and awareness and delivering best in class patient outcomes.
Across other regions, Argentina’s Hospital Italiano de Buenos Aires stands out in Latin America, South Africa’s Groote Schuur Hospital takes the lead in Africa, and Singapore General Hospital (SGH) claims the top spot in the ranking for AMCs in the Asia Pacific region.
