Anchor text is the visible, clickable text in a hyperlink that is used to link to other pages. Descriptive and relevant anchor text is important for SEO because it helps search engines understand the content of the linked page and how it relates to the linking page.
Using descriptive and relevant anchor text can improve the rankings of the linked page. According to a study by Ahrefs, including keywords in the anchor text can increase the rankings of the linked page. For example, if a page about "dog grooming" links to another page about "dog shampoo" using the anchor text "dog shampoo," it helps search engines understand that the linked page is about a specific aspect of dog grooming.
On the other hand, using non-descriptive or irrelevant anchor text can harm the rankings of the linked page. For example, using the anchor text "click here" or "learn more" does not provide any information about the content of the linked page.
In summary, using descriptive and relevant anchor text can improve the visibility of the linked page in search engine results, making it easier for users to find relevant content on your site. Therefore, when creating internal links, it's important to use anchor text that accurately describes the content of the linked page and is relevant to the content on the linking page.
