Florists: Sales of Flowers (2024)

Tax Bulletin ST-277 (TB-ST-277)

Printer-Friendly Version (PDF)

Issue Date: August 15, 2012

Introduction

This bulletin explains how sales tax applies to sales of flowers made by florists located in New York State.

Florists generally make two types of flower sales:

  • direct sales
  • sales using a florist’s wire service

Different sales tax rules apply to each type of sale. Also, sales of flowers to caterers involve special rules that are discussed below.

Note: The rules explained in this bulletin regarding sales made using a florist’s wire service apply only to sales of flowers by florists. They do not apply to a florist’s sales of other items, such as gift baskets or boxes, candy or other food arrangements, balloons, or other gift items (such as teddy bears). These rules also do not apply to similar sales made by businesses other than florists.

Direct sales

For direct sales or deliveries of flowers that don’t involve a florist’s wire service, the florist must collect sales tax at the combined state and local sales tax rate in effect where the flowers are delivered to the customer or the rate where the customer directs the flowers to be delivered. The taxable receipt would include any charges for shipping or delivery.

Example: John stops at an Albany florist and buys some flowers to take home for his wife. The florist adds sales tax to John’s bill, using the combined state and local sales tax rate for Albany County.

Example: Sandy calls her local florist in Saratoga County and orders a flower arrangement to be delivered to a funeral home located in Schenectady County. She pays over the phone by credit card. The florist adds sales tax to Sandy’s bill at the combined state and local sales tax rate for Schenectady County.

Often customers will call a toll-free number or visit a Web site to order flowers. These sales are also treated as direct sales when they are not completed using a florist’s wire service. For each order received, the seller contacts a local florist near the delivery point to complete the order. If the toll-free or Web-site seller is registered as a New York vendor, it must collect New York sales tax on all sales where delivery occurs in New York State. The tax due is computed at the combined state and local rate in effect where the flowers are delivered. Sales tax is due on the entire sales price, including shipping and delivery, and any service fee or other charge the company collects from the customer. The local florist that completes the order does not charge sales tax on the transaction.

Example: Kathy from Binghamton (Broome County) calls a company at a 1-800 number to order flowers to be delivered to her friend Cindy in Syracuse (Onondaga County). The company charges Kathy $39.99 for the flower arrangement plus a $5 service fee. The company is registered as a New York vendor, so it must collect New York sales tax on the full amount of the sale, including the service fee, at the combined state and local sales tax rate for Onondaga County.

Sales of flowers using a florist’s wire service

Sales of flowers using a florist’s wire service are taxed in the jurisdiction where the order is first received from a customer, regardless of where the flowers are eventually delivered.

Example: Mrs. Smith goes to a flower shop in Buffalo (Erie County) and orders a flower arrangement to be delivered to her mother in Rochester (Monroe County). The Buffalo florist uses a florist’s wire service that forwards the order to a member florist in Rochester. The Rochester florist creates the arrangement and delivers it to Mrs. Smith’s mother. The Buffalo florist adds sales tax to Mrs. Smith’s bill using the combined state and local sales tax rate for Erie County. The Rochester florist is not liable for any tax on the receipts it realizes from the transaction.

Example: A florist in Brooklyn receives a florist’s wire service order from a member florist in Connecticut for a delivery of flowers to a Brooklyn hospital. Because the order was first received in Connecticut, the Brooklyn florist does not collect any New York sales tax on the sale.

Example: A member florist located in Albany, New York receives an over-the-counter order to have flowers delivered to Hartford, Connecticut. The Albany florist uses a florist’s wire service that forwards the order to a member florist located in Hartford. The Albany florist must collect the New York State and Albany County sales taxes based on the total charge to its customer, including the cost of the flowers, delivery, and any telephone charges passed on to its customer.

Sales of flowers to caterers

A florist may sell flowers to a caterer without collecting sales tax if the florist receives a properly completed Form ST-120, Resale Certificate. See Tax Bulletin Caterers and Catering Services (TB-ST-110) for more information on when caterers can use Form ST-120 to purchase flowers for resale.

Note: A Tax Bulletin is an informational document designed to provide general guidance in simplified language on a topic of interest to taxpayers. It is accurate as of the date issued. However, taxpayers should be aware that subsequent changes in the Tax Law or its interpretation may affect the accuracy of a Tax Bulletin. The information provided in this document does not cover every situation and is not intended to replace the law or change its meaning.

Updated:

Florists: Sales of Flowers (2024)

FAQs

Is it cheaper to buy flowers from a florist? ›

One of the main advantages of buying flowers from a grocery store is that they are typically less expensive than flowers from a florist. This is because grocery stores purchase their flowers in bulk and can pass on the cost savings to the consumer.

What is the highest selling day for flowers? ›

1. Valentine's Day. It should come as no surprise that Valentine's Day is one of the biggest and most significant holidays for the flower industry since a bouquet of large red roses is practically associated with romance. In fact, research shows that more than 250 million roses are grown annually for Valentine's Day.

What is the most profitable day for florists? ›

Flower Sales Revenue

According to reports by the Society of American Florists (SAF), Valentine's Day ranked number one in flower sales generating approximately $2.3 billion in revenue, i.e., 28% of the floral sales volume in 2022.

Where do florists make the most money? ›

Topping the list is Oregon, with Alaska and North Dakota close behind in second and third. North Dakota beats the national average by 12.8%, and Oregon furthers that trend with another $4,423 (13.4%) above the $33,104.

Why are grocery store roses so cheap? ›

Since they are buying these wholesale flowers by the truckload and dispersing them to their hundreds of stores, they are able to get them cheaper.

What is a pricing strategy for a florist? ›

A common rule-of-thumb in the floral industry is to mark up fresh product 3.5x and hard goods 2.5x, with a labor charge of 25 percent. For example, an arrangement with a wholesale cost of flowers and foliage of $20, a hard-goods cost of $10 and a 25 percent labor charge would result in a retail price of $118.75.

What is the #1 most sold cut flower? ›

Tulips are the best selling cut flowers in the U.S., with annual sales revenue of $65.3 million, reported by both wholesale and retail businesses.

What is the most bought flower? ›

Roses are perhaps the most popular cut flower for floral displays. They feature a tight coil of petals that range in color from white to tones of yellow, pink, and dark crimson and have a delightful fragrance.

What is the slowest season for florists? ›

August can be one of the slowest months in the floral industry. we ask that if you are slow, to try implementing new ways to market in your flower shop. Newsletter: Email, mail, or both! Send out a newsletter to your customers offering special savings.

Where do most florists get their flowers? ›

Florists can purchase flowers from wholesalers like BFS, who offer a wide range of fresh cut flowers and floral supplies. Some florists also prefer to source their flowers directly from floral growers, while others prefer to buy from local flower markets.

What is the profit margin on flowers? ›

What is the profit margin of a flower shop? Most flower shops aim for a profit margin of 70% on the cost of flowers and supplies. This goal can vary. Profit Margin variations depend on the floral business owner's decision to sell more flowers at lower prices or to sell fewer flowers at higher prices.

What flower makes the most money? ›

According to seasoned flower growing pros, the best flower choices to ensure profits include:
  • Ageratum. Clusters of long-lasting flowers in red, white, and blue add color to bouquets. ...
  • Scabiosa. ...
  • Larkspur. ...
  • Snapdragon. ...
  • Peony. ...
  • Zinnias. ...
  • Sunflowers. ...
  • Verbena bonariensis.

Are florists in high demand? ›

There are currently an estimated 54,500 florists in the United States. The florist job market is expected to shrink by -18.0% between 2022 and 2032.

What holiday do florists make the most money? ›

Holiday Ranking

Valentine's Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.

Can you make a lot of money as a florist? ›

Running a flower business can be a highly profitable endeavour. Once you wrap your head around pricing, see the value in managing your costs, learn marketing, and conquer sales, you'll start to see a lot of money in your bank account.

Is it better to order from a local florist? ›

If you need flexibility with delivery options, your best bet is to call a local florist. With more control over the process of sending bouquets and other arrangements, ordering from them can provide an ideal solution for whatever specific needs arise.

Why buy flowers from a florist? ›

Even if they don't grow all their own flowers, your florist can tell you where they bought them. Local florists take pride in what they do. They care about their product. They sell flowers with a higher grade.

Why do people buy flowers from a grocery store instead of a florist? ›

Some grocery stores can offer customers lower costing bouquets because they buy many bulk flowers at once. They are also able to reduce labor costs by using unprocessed flowers to create simple designs that customers choose themselves from an open display area in the store.

Is it cheaper to call a local florist? ›

Cheaper than using a floral network like FTD or Teleflora online? If the florist you call is a member of one of these floral networks, also referred to as an order taking website, then their prices will be the same as what's listed on those websites. Independent florists on the other hand set their own prices.

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