Fill rate vs Service level: demand uncertainty and safety stock (2024)

Companies need to know how well they are fulfilling customers' needs. Commonly used metrics in practice are fill rate and service levels. In traditional inventory management, fill rate and service levels are used to determine safety stock requirements in order to achieve the desired fulfilling percentage. Although often used interchangeably, these two metrics are measuring different things and show significant differences in safety stock values. The goal of this article is to show how demand uncertainty interacts with fill rate, service level and safety stock.

Conceptually, the difference between service level and fill rate lands in the perspective in which they look at fulfillment. Service level is calculating the fraction of replenishment cycle that ends with all customer demand met, while fill rate is calculating the fraction of demand that is satisfied from available inventory. In other words, service level is measure fulfillment from a customer angle while fill rate is measuring it from a product angle.

Fill rate vs Service level: demand uncertainty and safety stock (1)

Let's pretend that a lockdown hits because of a pandemic. People decide to go to the local store and buy paint to fix their house while being quarantined. On average, the store sells 1 bucket of paint everyday. Assuming that the store keep 50 units of inventory in stock and the lead time to replenish is 1 day. Now, 50 customers walk in and each of them buys 1 bucket of paint, each of them can walk away satisfied because they got what they were looking for (units were available). But, one additional customer walks in the store, he wants to purchase 50 buckets of paint (he has a very big house). The store would not be able to satisfy this customer because it already sold the 50 units on hand. In terms of service level, the store is doing well because 50 out of 51 customers' orders were fulfilled, meaning that service level is slightly over 98%. However, in terms of fill rate, the store was only able to fulfill 50 units out 100 units meaning that the fill rate is 50%.

From this example, we see how fill rate and service level behave differently when demand is erratic (steady demand of 1 unit and a sudden 50 units order).

This erraticity of the demand is representative of real world supply chains. This is why service levels and fill rates are determined alongside with safety stocks which is a fraction of the stock on hand serving the purpose of buffering against uncertainty during the exposure period (lead time and review time).

As we may guess by now, a safety stock calculated from the service level will look different from a safety stock calculated with the fill rate.

Showing the steps on optimally determining service level and fill rate and calculating safety stocks is beyond the scope of this article but formulas are accessible and can be found online. What is of interest for us is the economic and inventory quantities differences in using fill rate versus service level to determine safety stock while facing uncertainty.

Let's take a look at this table:

Fill rate vs Service level: demand uncertainty and safety stock (2)

We are here assuming that demand averages 100 units for one product. Safety is calculated for service levels and fill rate values ranging from 80% to 99.99%. We also injected some variability in the average demand to show how safety stock varies from fill rate and service level in regards to variability.

Fill rate vs Service level: demand uncertainty and safety stock (3)

Fill rate vs Service level: demand uncertainty and safety stock (4)

We can see how choosing one method of establishing safety stock over the other has tremendous consequences on the amount of safety stock kept in hand. Establishing safety stock with service level is resulting in keeping a much higher safety stock for this example. Now let's pretend that the cost per unit of safety stock is 2$, the table below shows the savings realized from using fill rate to determine safety stock over service level.

Fill rate vs Service level: demand uncertainty and safety stock (5)

The savings realized just in unit costs (holding cost is omitted), is pretty significant between safety stock calculated with service level and fill rate. We can also notice that savings from service level to fill rate increases as uncertainty increases too. In 99% of real world supply chain cases, uncertainty is always a factor to account for in forecasting and replenishment decisions. This is why service levels and fill rate are useful because they account for the trade off between cost of stock (having inventory units on hand) and cost of stockout (not being able to service units or customers). In other words, we want to buy and hold enough stock to satisfy the most customers's demand but holding too much stock could result in losses. The two graphs above illustrate this trade off pretty well, as we can see that the amount of units to keep in safety tends to grow exponentially as the service level or fill rate grow toward 100%.

To conclude this brief article, it is very important to be aware of the difference between fill rate and service level. Claiming that business is striving because service levels are over 95% could be miss-guided and may not be reflective of the reality. In addition, being aware of what algorithm your ERP is using to determine safety stock is also of primary importance as we saw that significant savings could be achieve using the proper method. Doing this simple analysis can give a better idea of what method to choose. As uncertainty will always be there in supply chain, and most likely continue to increase as more options become available to customers, being critical about the tools we are using, knowing them and understanding where results and values are coming from is the very first step toward a more optimized supply chain.

Fill rate vs Service level: demand uncertainty and safety stock (2024)

FAQs

Fill rate vs Service level: demand uncertainty and safety stock? ›

Fill rate often is a better measure of inventory performance, as cycle service level merely indicates the frequency of stockouts without regard to their magnitudes. (See Figure 3.) Safety stock determinations are not intended to eliminate all stockouts— just the majority of them.

What is the difference between service rate and fill rate? ›

The two terms are often mixed up, but they're pretty different. While fill rate defines the percentage of customer order demand that's met, service level defines the likelihood of not stocking out during an order cycle. Put simply, fill rate measures past performance while service level measures future probability.

How does demand uncertainty affect safety stock level? ›

Uncertainty in demand makes it necessary to maintain a certain level of product availability to avoid stock-outs and provide a required service level to the customers. A high level of product availability provides a high level of responsiveness, but increases costs because much inventory is held, but rarely used.

What is the relationship between the service level and safety stock? ›

The higher the desired service level, the more safety stock is required. The retail industry aims to maintain a typical service level of between 90% and 95%, although this does depend on the product being sold. As mentioned before, a higher service level is a risk as it increases the amount of stock being held.

What is the difference between Otif and fill rate? ›

Fill rate vs OTIF

It measures inventory availability and the ability to meet customer orders as they come in. OTIF, in contrast, measures the proportion of orders delivered to the customer's satisfaction (in terms of the order being completed and delivered on time).

What is a fill rate? ›

Fill rate, also called order fulfillment rate, is the percentage of orders that you can ship from your available stock without any lost sales, backorders, or stockouts.

What is another name for fill rate? ›

Another term for order fill rate is “perfect order rate” since from the customer's perspective, a successfully filled order, where all units on all lines are in-stock, is the best possible outcome.

How to calculate safety stock with service level? ›

You can use the formula below to find safety stock:Safety stock = Z x ∑LT x DWhere:
  1. Z refers to your desired service level factor.
  2. ∑LT refers to the standard deviation in lead time.
  3. D is the average demand.
Mar 3, 2023

Does safety stock increase as demand increases? ›

As more customers need an inventory, the average demand for that inventory increases and that increase also increases the required safety stock to cover what is held by a business. Safety Stock is added to the optimum inventory level, thus increasing the average stock of inventory carried by the company.

What is the relationship between service level uncertainty safety stock and order quantity? ›

This means that if a company wants to set a higher service level, it needs to increase its safety stock. As this might be costly, the company needs to carefully choose its desired service level. Also, in the presence of high uncertainty, the company has to maintain a high safety stock.

What is the difference between fill rate and fulfillment rate? ›

Fill rate is the percentage of orders successfully picked and packed; fulfillment rate is the number of completed orders that have shipped.

Is fill rate a KPI? ›

Fill rate is one of the most crucial supply chain KPIs you can use to monitor the order fill and line fill rates.

How to calculate OTIF formula? ›

How is OTIF calculated? OTIF is calculated as a percentage of orders that are delivered on the requested delivery date and in the quantity requested by the customer. The formula for OTIF is: (Number of orders delivered on time and in full / Total number of orders) x 100.

What is service fill rate? ›

Service Fill Rate: Measuring the percentage of orders fulfilled on time and in the correct quantities, service fill rate also considers factors such as lead time and order cycle time. This metric is predominantly used in service-oriented industries where timely and accurate order fulfillment is critical.

How do you calculate service rate? ›

How to Calculate the Service Level?
  1. dividing the number of requests fulfilled on time by the total number of requests,
  2. then multiplying the result by 100 to obtain a percentage.
Aug 23, 2023

What is a 90% fill rate? ›

This particular fill rate metric is used mostly by wholesalers and distributors. It's the percentage of product cases that were shipped compared to the total number of product cases that were originally ordered. For example, if a brand sold 10 cases but shipped nine cases, the case fill rate would be 90%.

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